Sales Representative

Richard Traver

*** * ******* ***, *********, California, 92508. Uni ted States of Amer ica

951-***-**** - ********@***.***

Objectives

To use my professional selling skills and market knowledge in industrial sales to increase your companies sales and market share

To provide insight from customers on market t rends and new product needs. Maintain a comprehensive customer contact and sales progress data

base to assist management in sales analysis.

Skills

Technical Writing, Wrote articles published in trade journals to help increase our company profile in the market place

Distributor t raining, product and sales that lead to increases in sales by distributors on both products and new markets sold.

Industr ial and Medical bonding and gasket design wi th adhesives, sealants and tapes helped increase sales by changing design to products I sold.

Professional Selling Skills, through distribution and direct to industrial and medical OEM’s brings an organized and efficient process to increase

sales.

E xperience

Fabrico, Ontario Ca (May 2006-January 2013)

Regional Technical Sales

Recommend materials and assisted in design of converted parts and labels used in household and consumer products, and other markets.

A nalyzed customer requirements, volume potential, and price points by using creative combinations of market knowledge and sales skills to close

sales.

Assisted in the research on industrial t rends and competitive dynamics in the solar and medical markets leading to new business.

Work with distributor and direct with OEM to penetrate new markets and new applications including alternative material design.

Top Gun award for selling new accounts of $150,000 annually.

Restronics of Southern California, San Juan Capistrano (January 2004-May 2006)

Area Manager

P roduct and sales t raining for distribution and OEM’s of capital equipment which helped increase sales in these longer sales cycle t ime

p roducts .

I ncreased direct sales of robotic XYZ table top and industrial automation for fluid dispensing and soldering.

P roduct demonstrations of complex automated and manual equipment used in consumer products, aerospace, medical and other industries

leading to new sales.

Techcon Systems, Garden Grove California (April 1995- May 2003)

Regional Sales Representative

P roduct and sales training for distribution and OEM’s for micro fluid dispensing and bench top automation leading to new distribution and

i ncreased sales.

D i rect sales and configuration of f luid dispensing systems to distribution and OEM’s in woodworking, electronics, medical and aerospace.

D i rect sales of robotic table top XYZ systems to OEM’s for applications of adhesives. Took program from start-up to over $250,000 in sales in 18

months.

I ncreased sales by 36% through distribution by creating and executing effective sales promotion programs.

I was sent to European Division to do sales and product t raining on robotic XYZ tables to help increase their sales.

Liquid Control Corp, Canton Ohio (April 1995- April 1998)

Regional Sales Representative

D irect sales to OEM's of adhesives and sealants automated meter, mix, dispense equipment used in assembly, potting, bonding, and other applications.

Assisted in the design of customer dispensing systems in a team building environment, working between multiple departments and levels of management.

Assisted in the design and sold the first electronic ratio monitors control system. This became a standard p roduct and contributed to an increase of

25% in unit sales.

Responsible for assisting in the maintenance and repair of customer equipment which led to a 22% increase in spare parts sales .

P resident Club 1996 & 97.

Synair Corp. Chattanooga Tennessee (August 1994-April 1995)

R egional Sales Representative

Set up new distribution in the hobby market for urethane molding compounds leading to an 18% increase in ter r i tory sales.

Set up fi rst distribution in Hawaii for ti re fi ll urethane

Graco I nc Los Angeles, California (January 1987-July 1994)

Area Manager

Assisted in the design and installation of central pumping systems to multiple stations for food processing, consumer products applications.

I ncreased sales of industrial, food processing and adhesive pumping systems on average of 6-8% per year through distribution

Sold direct to North Island Naval Air Station $125,000 new technology painting system.

Sales and product t raining of painting and f luid pumping systems to OEM’s and distribution leading to higher sales through both channels.

P romoted to Regional Adhesive and Sealant Specialist calling direct on the woodworking, aerospace, t ransportation and industr ial markets.

P resident Club 1989

Education and T raining

California State University, Fullerton California. United States of America

B achelor of Ar ts in Communication

Reg McHugh Professional Selling Skills

I B M Strategic Selling and Planning

R eferences on request

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