Sales Manager

Gary Hoffman 919-***-****

**** ******** ***, *******, ** 27613 ****************@*****.***

Summary

District Sales Manager with solid business insight to ascertain and analyze needs, forecast

goals, implement strategic selling tactics and drive marketing initiatives. Ability to develop

and maintain excellent relationships with all levels of a company’s hierarchy.

Experience

District Sales Manager

2009 to Current

Bimbo Bakeries USA – Raleigh, NC

Supervise a sales force of seven representatives including hiring, training and

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coaching

Lead sales calls with team members to establish sales and customer retention goals

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Build and enhance relationships with customers to establish long-term business

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growth

Ensure proper merchandising of products and display execution of all local

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and national programs

Sales Manager

2009

Ararat Imports – Raleigh, NC

Supervised a sales force of 10 representatives within the state of North Carolina

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Developed and implemented pricing strategies for off premise accounts

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Called on buyers for new item authorizations, and product promotions, including

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Harris Teeter, Kroger, and Fresh Market

Increased distribution of product portfolio in Harris Teeter and Kroger accounts

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Sales Supervisor

1999 to 2008

Mutual Distributing Company – Raleigh, NC

Supervised a sales force of five sales representatives and one merchandiser

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generating over $8 Million in sales annually

Consistently exceeded monthly sales goals

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Grew business 15 percent annually by cultivating key client relationships and

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utilizing consultative selling techniques

Developed highly efficient daily tracking matrix for regional sales team; process

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adopted company-wide for all sales supervisors

Assistant Chain Coordinator

1996 to 1999

Mutual Distributing Company – Raleigh, NC

Managed DSD Department to facilitate new item chain authorizations

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Maintained contracts for beer, wine and non-alcoholic products

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Conducted head buyer calls with local key customers including Winn Dixie, Kroger,

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Hannaford, Sam’s Club and The Pantry

Created and implemented shelf schematics for local grocery chains

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District Sales Manager

1992 to 1996

Constellation Brands (Canandaigua) – Raleigh, NC

Managed pricing, programming and purchasing for portfolio consisting of nine

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wholesalers

Met with distributor management to establish objectives for portfolio on a monthly

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basis

Cultivated relationships with all levels of distributor personnel to exceed goals for all

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brands

Recognized for several sales awards, national and regional, including Mack Sands

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award for selling 1 Million cases in territory

Field Sales Manager

1990 to 1992

Constellation Brands (Canandaigua) – Mount Laurel, NJ

Fostered relationships with distributor sales force to grow market share in the New

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Jersey and Delaware markets

Called on key accounts to enhance presence of all products in portfolio

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Recognized for excellence in new product launches of JRoget and Manischewitz

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wines with 90 percent distribution in 30 days

Given full accountability of Delaware market after six months with company

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Education

East Carolina University, Greenville, NC

Bachelor of Arts in Economics

1990

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