Marketing Management

CARLOS R. RHODES

*** *********** ***** ~ Arlington, TX 76017 ~ H 817-***-**** ~ C (469)

***-**** *********@*****.***

PROFESSIONAL PROFILE

Highly Focused Marketing Professional talented in aligning

industry/customer needs with market opportunities. Known for excellent

interpersonal and communication skills; interact favorably with all level

contacts, interdepartmental teams, and external clients. Skilled at

managing multiple projects with competing deadlines. Resourceful in

perceiving and resolving problems. Establish plans, goals, and processes to

assure that strategies are competitive, effective and protective of long-

term success. Areas of expertise include:

:

Marketing/Business Development Account Management

Customer/Competitive Research & Project Coordination/Management

Analysis Client Relations

Trade Show/Event Planning eMarketing, Social Media, Direct

Needs Assessment Mail

Research and Analysis

Report Preparation

EXPERIENCE HIGHLIGHTS

All Smiles Dental Center, Inc.

2011 - 2012

Marketing Manager

> Realigned market positioning, brand messaging, channel strategies,

promotions, marketing collateral, media relations, including digital

marketing, social media, e-media, radio and television broadcast

advertising in Spanish and English.

> Managed, forecast, and reconciled $2M marketing and media budget.

Realigned vendor relationship to reduce print costs by 30%.

> Managed strategic planning of marketing initiatives, creative

development and project management; developed, implemented and managed

local store marketing initiative.

> Designed and created content of new Orthodontic Website; created

social media content and promotions.

> Developed and managed direct mail promotions and email marketing

campaigns in Spanish and English.

> Developed the content and design of first corporate internal

newsletter.

> Managed the development of community outreach program; worked with non-

profit and educational organizations, Radio Disney, Telemundo and

Univision.

> Determined and managed attendance and participation in community

health fairs, school, government, and non-profit related events.

Axis Dental

2007 - 2011

Marketing, Tradeshow, Events, Professional Relations Specialist

> Forecast, managed $500,000 tradeshow, corporate meeting and

professional relations budget; resulted in 20% savings for 2007-2011.

> Coordinated and managed domestic/international tradeshows, sales and

training conferences, and teambuilding activities across U.S.;

researched and selected meeting space; negotiated hotel contracts for

optimum savings; coordinated and managed teambuilding activities;

> Performed tradeshow analysis/strategic evaluation while comparing to

past show performance; produced post-show survey, analysis and ROI/ROO

reports. Process improvement planning based on ROI/ROO evaluation

> Managed Dentistry Key Opinion Leader speaker events/conferences;

contract agreement and payment process for contractual obligations

> Assisted with development and execution of direct mail and email

marketing promotions/campaigns.

CARLOS R. RHODES Page 2

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Medical Edge Healthcare Group 2005

- 2007

Credentialing Coordinator

> Performed daily internal audits on credentialing and re-credentialing

files for accuracy and compliance with Credentialing Policies and

Procedures

> Worked with Medical Director on Hospitalist/Physician scheduling to

ensure ER/Hospital had adequate coverage and staffing needs were met

at Tarrant County Hospitals

> Confirmed all required verifications were complete according to

required standards and HIPPA regulations and within required

timeframes.

> Coordinated with Risk Management to obtain malpractice insurance

approval, verification, and COI

Tenet Health Systems 2000 -

2004

Communications Coordinator

> Managed all components of service excellence trainings based on the

foundation of Quint Studer's Hardwiring Excellence; $2M budget/meeting

planning management; hotel contract negotiations; developed training

materials for 100+ healthcare facilities

> Assisted in the reviewing/screening of marketing submissions to ensure

that print/web advertising, marketing/promotions complied with

applicable FTC Federal and State laws

> Produced reports/merge documents through use of MDLink - Goldmine

> Performed various analyses and produced reports and presentations

EDUCATION:

M.S. Healthcare Administration - University of Texas at Arlington,

Arlington, TX (currently attending)

MBA - University of Phoenix, Dallas, TX

Bachelor of Science - University of Phoenix, Dallas, TX

AWARDS:

Received "Axis 2008/2009 Marketing Team Member of the Year" Award

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