alan pryor
** ********** ****, ********, ** ***** Cell: 770-***-****
*************@*****.***
Seasoned Sales & Marketing executive with substantive strengths and
accomplishments within the Consumer Products industry. As a Product
Manager, I have significantly added revenue streams through the development
of patentable products. As the Director of Pesticides, I have successfully
executed numerous exclusive Supply Agreements with large basic
manufacturers as it relates to specific active ingredients. Additionally,
I have effectively served as a National Account Manager having launched
numerous retail campaigns with large accounts like Home Depot, LOWES,
Tractor Supply and all major hardware co-ops. I have, throughout my career,
demonstrated superior Lawn & Garden sales ability and have directed the
sales activities of a 25 person sales team. In all aspects of my career, I
have generated substantial revenue, increased market share, profits and
shareholder value.
PROFESSIONAL EXPERIENCE
2011 To Present CONSUMER PRODUCT SALES CONSULTANT / ADAMS TECHNOLOGY
SYSTEMS
Report directly to Rob Adams, President of Adams Technology Systems.
Review "cite all" data as it relates to consumer product labels and then
format the label into a compelling, easy to understand format for the end
user:
. Led new products consumer launch for PF Harris featuring 9 new
consumer product labels featuring Deltamethrin. These 9 new products
generated nearly $ 5,000,000 in revenue during the first 12 months.
. Successfully negotiated Supply Agreement with Valent BioSciences on
behalf of PF Harris.
. Re-designed all PF Harris labels, including drain openers, to enhance
to the readability of the label and streamline "directions for use"
portion of the label.
. Worked collaboratively with Rob Adams on a new rodenticide patent
designed to reduce the "dead mouse" odor inside the home. Patent is
in patent pending status.
2005 --- 2011 DIRECTOR of RETAIL SALES / LIPHATECH, INC.
Leading manufacturer of bait controls featuring rodenticides and
molluscucides. I oversaw all aspects of retail sales operation with P&L
responsibility.
. Forged a new business partnership with Scotts Miracle Gro. Developed
a family of rodenticide products marketed under the Ortho brand name.
Ortho rodenticide products were featured in Home Depot, LOWES and Wal-
Mart. Generated nearly $ 2,000,000 during the first 12 months.
Developed a EPA compliant Reusable Mouse Bait Station for SMG and
secured a listing for same in Home Depot.
. Developed a new reusable Ant / Roach bait station for Black Flag
Brands working with Steve Hill, then President of Black Flag Brands.
The reusable, snap cap bait station design is patented in my name.
. Launched a new reusable Mouse Trap and reusable Rat Trap under the
brand name NeverMiss Reusable Traps. Sales exceeded $ 400,000 during
the first 24 months. Secured listings with ACE Hardware, Do-It-Best
Hardware and Handy Hardware.
. Doubled revenue with Premier Tech Home & Garden by tripling their
listing with Liphatech through a launch of difethialone rodenticides.
1993 --- 2005 LAWN & GARDEN PRODUCT MANAGER / NATIONAL SALES
MANAGER
ENFORCER PRODUCTS (ACUITY BRANDS)
. Responsible for exploding revenue at Enforcer Products. During my
tenure as the L & G Product Manager, and National Sales Manager,
revenue doubled from $ 20 M to $ 40 M from 1995 to 2005 in a very
competitive consumer pesticide environment.
2.
. Launched the first, one year Home Pest Control by re-writing the
Valent BioSciences deltamethrin label. Trademarked the brand name
BUGMAX 365 and generated more than $ 3,750,000 in revenue during the
first 12 months. Out maneuvered SMG (Ortho); Bayer Advanced; Spectrum
Brands (Spectracide) and SC Johnson (RAID) in launching the first one
year residual Home Pest product.
. Designed the first "snap cap" Ant / Roach bait station under the brand
name ANTMAX and ROACHMAX. Oversaw the installation of the required
bait station filling equipment ($250,000 investment) and drove sales
from $2,000,000 to $3,750,000 in year one.
. Signed a Supply Agreement with DuPont to fill DuPont's indoxacarb Bait
Station Arenas in 2004. From 2004 through 2011, the DuPont Supply
Agreement has generated nearly $1,000,000 profit dollars annually ---
total profit of $8,000,000 from 2004 through 2011.
. Launched the ZEP PRP PEST line of products in Home Depot, 2001. This
controlled brand lineup, featuring 8 SKU's, generated more than
$6,000,000 in revenue in year one. Lineup featured cutting edge
rodenticides and insecticides.
. Managed a Sales Team of 25 and re-designed our selling strategy in the
Hardware channel of distribution. Our off-shelf display programs
increased our total cases sold by 25% in 2000 when the new selling
program was launched.
. Recognized as Enforcer Products Highest Impact Employee three times:
1995, 1996 and 1997.
1986 --- 1993 MIDWEST KEY DISTRIBUTOR SALES MANAGER
CHEVRON CHEMICAL COMPANY (ORTHO CONSUMER PRODUCTS
DIVISION)
. Tripled U.S. Garden Sales Ortho revenue from $1.9 M to $5.7 M from
1989 through 1992.
. Secured the Wal-Mart Ortho Midwest distribution for U.S. Garden Sales
for the states of Ohio, Kentucky and Michigan.
. Recognized as Best in the Midwest in 1986. Recognized in Ortho's
Masters Club in 1988, 1990 and 1992.
EDUCATION
John Carroll University (University Heights, Ohio)
Graduated with BA Communications / Journalism
University of Cincinnati (Cincinnati, Ohio)
Graduate Program / Broadcast Management