Project Manager Marketing
Resume:
KEN PRIMUS
Street, Sebastian FL, ***** 772-***-**** ***.******@*****.***
TH
Director of Marketing & Development /Director of Operations/Practice Management Director
Healthcare Marketing & Management Executive
Over 20 years’ experience driving strategic growth and development for leading Managed Healthcare
Organizations, Home Healthcare Companies, and Home Builders Organizations. Highly competitive,
passionate, persuasive and articulate, able to achieve results others believed to be impossible. Experience in
marketing, program development, communications, public relations, partnership building, and product
management, Visionary Thinking, as well as demonstrate success in training, and managing staff. Expert in
identifying, and capturing new business, and new market opportunities through strategic identification
Demonstrated success record in:
Excellent interpersonal skills, with the ability to effectively manage within a fast paced organizational
structure.
Experience with the development, of all collaterals from concept to execution and distribution like
direct mail, product line brochures, radio, TV, and newsletters.
Motivating staff to peak performance levels.
Experience in developing marketing and communication strategies and tactical plans to complement
and advance the strategic business objectives of the company.
CORE COMPETENCIES
Functional Leadership & Development Multi-media Marketing Account Development
Market Research Competitive/Strategic Planning Budgeting/ Forecasting
Prospecting/ Client Cultivation Innovative and creative thinking Extensive cold calling
experience
HIGHLIGHTED CAREER ACHIEVEMENTS
Revenue Generation - Surpassed all financial goals for 4 consecutive years.
Account Development - Reactivated inactive accounts for Home Healthcare Organizations and
secured commitments from one of the largest referrals source.
Market Penetration – Increased market share by 30% from 10%.
Effective Marketing - Increase productivity by 25% and increase revenue by 15%.
PROFESSIONAL EXPERIENCE
CareSouth 2010-Present
Regional Director of Marketing
Developed, initiated and implemented tactical marketing strategies, and was successful in identifying
new business opportunities for accelerated growth for my division.
Assisted my marketing staff in understanding their assigned market and how to develop and
implement a marketing plan for each assigned area.
Supervised, trained and developed my marketing team to perform to their personal best, consistently.
Developed strategic alliances, with local business, Churches, patients, healthcare providers, to
increased exposure in untapped markets.
Omni Home Care/ Nurse on Call 2006– 2009
Account Manager
Develop and implemented sales and marketing plans for each assigned area.
Establish and developing new business contacts and leads in assigned market.
Work closely with clients to identify their needs, challenges and provide solutions-oriented answers.
Work closely in the community with other organizations to educate the elderly population about the
benefits of home healthcare and other services.
KB Home/ Park Square Homes/Pulte Homes 2002-2006
Project Manager
Monitored daily progress of a 200 and 650 multi-family and 5 single family subdivision home projects.
Scheduled activities of all subcontractors to maximize productivity, and maintained both development
schedules (daily progress) and weekly project completion schedules.
Oversaw meeting with production Superintendents and Area Supervisors to coordinate activities and
insure completions for home deliveries.
Developed exceptionally strong strategic alliances and business partnerships with customers and
realtors at the local level.
Meet with subcontractors, City/County inspectors, and agency representatives to resolve issues
Supervised sixty employees, in addition to 30 different sub-contractors on a daily basis.
North American Medical Management/Alpha Health Plan 1995-2002
Regional Director of Medicare and Medicaid Marketing & Development
Develop all marketing materials to introduce prospective members and physicians to IPA and
implemented marketing strategies to increased membership for physicians in network.
Proficient in data collection and preparation to assess marketing performance
Experience in budgeting and strategic planning.
Develop strategic alliances and business partnerships with customers, partners, brokers, and also
identified advertising markets, utilizing demographic surveys, analytical resources from both
government and private sources, which significantly increased exposure in untapped markets.
Developed, initiated, and implemented tactical marketing strategies, and was successful in identifying
new business opportunities for accelerated growth and increased profit share.
Wellcare of Orlando 1992-1995
Practice Management Director
Built focused leadership team, strategy, culture and business model that positioned company as the
industry leader based on sales volume and market share throughout key segments.
Recruited providers and developed corporate plan for 12 physician practice offices.
Coordinated and implemented strategies to assist practice to increase their membership, created unique
and successful marketing techniques targeting Medicare and Medicaid recipients.
P&L Performance achieved/surpassed all financial goals for 4 consecutive years.
EDUCATION: Bachelor of Science in Healthcare Management, South University, Savannah,
GA. Pursuing Masters in Business Administration, Schedule to graduate 11/2013 Certified
Assisted Living Facility Administrator
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