Sales Manager
Resume:
Diane Ayers
**** ******* ******, *********, ** 33020
*******@***.***
PROFILE
Poised, competent and versatile hospitality industry professional with 20+
years of comprehensive knowledge and capabilities in all aspects of the FOH
& BOH operations including staffing, training, motivation of personnel,
budgeting, labor control, food & bev sourcing and purchasing, inventory and
inventory control, concession stands, menu planning, special events
planning, ambience setting, catering/banquet events (on & off premise).
Able to gracefully thrive in a deadline driven environment.
Seasoned ability to communicate with personnel and guests from different
backgrounds and on all levels while maintaining both professionalism
and a sense of humor while under pressure. The ultimate guest ambassador!
PROFESSIONAL EXPERIENCE
Wellness Watchers/Yoga Wellness
Boca Raton, FL
Director of Sales and Marketing 11/2012-present
Responsible for launching new product, Bikram Balance into the Health and
Wellness industry.
Working with brokers and distributors across the country
Finalizing contracts with all brokerage firms
Finalizing contracts with all National Distributors
Creating advertising promotions
Working at Shows and Expositions across country to introduce new product.
Set up, break down, transactions
Evolving retail relationships with Natural Store owners
Selling product to Bikram Yoga studios throughout the United States,
Canada, Mexico and Australia
Rapoport's Restaurant Group, Inc.
Boca Raton, FL
Director of Food & Beverage / Operations 1997---2003 and 2004---2009
General Manager 2009---2012
Multi-unit Direction & Operation; annual sales over $18 million
4 units and 400+ employees
Oversee new unit pre-openings: budgets through project completion (CO)
Food & beverage (both alcoholic & non) sourcing, purchasing and quality
control
Assures all standard operating procedures for revenue and cost control are
in place and consistently used
Research development of new products to analyze the cost/profit of new
products
Menu tastings, changes and updates
Consult and approve with Executive Chef on all menu changes
Develop and implement policies and procedures for food and beverage
departments
Concession stand set-up (including 25 bottle wine list)
Weekly vendor price comparisons on commodity items; advise Chefs on
purchasing choices
Annual budgets including capital expenditures
Monthly declining budgeting
Create spreadsheets for financial objections working hand-in-hand with
accounting
P&L review and analysis
Beverage surveys
F&B Inventories (monthly and mid-month when required)
Facility audits
Banquet, catering & special event co-ordination (on & off premise)
Food tastings/samplings off premise (marketing)
Guest relations
Issue and tack complimentary gift certificates (guest satisfaction,
donation and trade)
Hire, train & motivate staff
Staff evaluations, counseling & and period reviews
Drug Free Workplace (D.F.W.P.) source, implement & oversee compliance &
standards
Committee leader for development & updates of operations manual of company
policies & procedures and the employee handbook
Coastal Wine & Spirits
North Miami Bch,
FL
Spirit & Wine Sales Distributor 2003---2004
Accountable for the sales of product for 50+ accounts
Trained purchasers & their management and staff about the products
Created & conducted wine seminars for employees of purchasers
Successfully met weekly, monthly and quarterly quotas
Created & designed drink menus for purchasers locations
Coordinated printing of purchasers menus while working with the graphics
department & printer
Worked booths at wine & food shows to educate and sell product
Worked on-site promotions to increase purchases by guests of purchasers
EDUCATION & RELATED SKILLS
Microsoft Office: Excel, Word Publisher & Outlook
QuickBooks Pro
POS Systems: H S I, Micros, ONE POS, Silverware, Info-Genesis, Posi-touch
(set-up & operation)
Open Table (design, set-up & operation)
National ServSafe Certification
Florida Food Manager Certified (certified to train both management & hourly
staff)
Responsible Vendor Alcohol Awareness
Franklin Covey Profession Development Workshops: Time Management, 7 Habits
of Highly Effective People
Effective & Legal hiring Training course
Discrimination and Harassment Training course
REFERENCES AVAILABE UPON REQUEST
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