Sales Marketing

Arnold Chavez

**** ******* ***

Los Angeles, CA *0065

Phone: 310-***-****

Email: ******.******.**@*****.***

PROFESSIONAL SUMMARY

Seasoned communications expert with 5+ years experience working in the

fashion and lifestyle industry. Knowledgeable background working in

various capacities of marketing that includes public relations, promotions,

product launches, in store events, social media and advertising. Strategic

brand manager with successful track record for positioning clients within

fashion media and retail landscape to achieve project goals and deliver

sales and results.

CORE QUALIFICATIONS

Press Relations Social Media E-

Commerce Strategies Campaign Development

Retail Marketing Print Advertising

Celebrity Gifting Product Placement

Online Marketing Online Advertising Event Execution

Brand Equity Knowledge

EXPERIENCE

7/10 - 2/13, Marketing Manager, Fluxus, LLC.

. Pitched and secured fashion related segments on national TV shows such

as The Oprah Winfrey Show and coordinated Steals and Deals segments

via outside booker for Today Show and Good Morning America generating

over $500k in online sales

. Drafted marketing materials such as company profiles, bios, pitches,

news releases and inspirations sheets for editorial and stylist

outreach resulting in top tier press placements

. Strategized with and oversaw outside agency on talent giftings with

successful placements on 50% of target list thereby increasing sales

orders and celebrity brand awareness

. Identified and initiated partnerships for cross promotional retail

marketing opportunities driving 20% of revenue via in store promotions

and holiday sales

. Developed and executed consumer marketing events with retail staff and

oversaw creative collateral for POP, local in store events,

promotions, email marketing efforts and advertising

. Directed and supervised design, operation, functionality, promotions

and advertising of E-commerce store yielding over 75% increase in

sales and web traffic

. Oversaw marketing campaigns across multiple social media platforms

such as Facebook and Twitter resulting in increased fan base and

growing online brand recognition

7/08 - 7/10, Senior Account Executive, Spin Shoppe PR

* Led staff of Assistant Account Executives and interns on media

outreach and consumer events for fashion and lifestyle clients

* Organized and produced print and online promotional initiatives to

build brand awareness, expand product sales and secure media coverage

in relevant outlets

* Created and developed marketing collateral as tools for partner sales

team and internal agency for outreach efforts and media pitching

* Researched, analyzed and secured advertising opportunities for print

and online media as part of comprehensive communications plan

* Interfaced and collaborated with client design, production and sales

teams to construct compelling marketing and public relations plans

* Directed and managed outside digital media freelancer to boost social

presence and create awareness on appropriate networking sites

7/05 - 7/08, Account Executive, RL Public Relations + Marketing

* Key player for agency's largest account, GOT MILK?, participating in

team brainstorms and offering strategic input

* Team lead for media pitching, developing press lists, marketing

materials and pitch letters and consistently securing morning show

segments and interviews with California top-tier media

* Coordinated partnerships with radio stations for live remotes, on-air

mentions and street team marketing efforts to support client campaigns

. Brainstormed, conceptualized and supervised vendors for launch events

and marketing and public relations initiatives

EDUCATION

Master of Arts, Communication Studies, San Francisco State University

Bachelor of Arts, Speech Communication, California State University Long

Beach

Contact this candidate