Peter Wortman
Katy, TX. 77450
************@*****.***
Objective
To contribute to an organization by utilizing my 20+ years of combined experience in
Marketing, Advertising, and Management. Fully bi-lingual (English/Spanish) and bi-
cultural (Mexico/U.S.A.)
Education
University of Toronto Toronto, ON
• M.B.A. with emphasis in Marketing
Alliant International University San Diego, CA
• B.S. with emphasis in Marketing
Completed the program in two years
o
Graduated Cum Laude
o
Work Experience
Project Manager
Lopez Negrete Communications (January 2003 – Present)
Marketing and Advertising Industry
• Accounts; Walmart, Verizon, Sonic among others
• Work closely with Brand Leadership on planning, research and
competitive analysis.
• Support creative team with brainstorming, copywriting and translating as
needed.
• Develop and manage work-flow schedules ensuring timely completion of
work and delivery to media outlets
• Oversee multiple advertising projects simultaneously (T.V., Radio, Print,
Online, etc.) in a fast paced environment.
• Ensure adherence to client and internal guidelines throughout projects.
Regional Manager
Nielsen Media Research (April 1999 – November 2001)
Market Research Industry
• Oversaw daily operations for the Houston and San Antonio markets
generating $20 million in revenue.
• Coordinated efforts between field and office staff to create and achieve
short and long term goals.
• Created and administered work schedules to ensure successful work
completion.
• Recruited, hired and trained field and office personnel.
• Prepared and conducted performance reviews for field and office
personnel.
Office Manager
Nielsen Media Research (August 1995 – March 1999)
Market Research Industry
• Maximized field staff productivity by identifying and targeting problem
areas and scheduling work accordingly.
• Worked closely with Regional Manager and Field Supervisor to meet
management goals and provide solid results.
• Administered office personnel to ensure adherence to best practices.
Field Representative
Nielsen Media Research (October 1991 – July 1995)
Market Research Industry
• Secured participation of 80 -120 households in the greater Los Angeles
area for the Nielsen Television Ratings sample.
• Developed and maintained work schedule to include installation,
maintenance and repair of ratings equipment in sample households.
Office Manager
Partner Grupo Citlali Viajes, Mexico City (June 1982 – March 1987)
Travel Industry
• Prospected and made presentations to potential clients (corporate and
leisure travelers).
• Trained and supervised sales staff in travel agency.
• Prepared and submitted sales reports to airlines.