Mary Armellino
Email: **********@********.***
Address: * **** **
City: Tinton Falls
State: NJ
Zip: 07753
Country: USA
Phone: 732-***-****
Skill Level: Management
Salary Range: $75,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
MARY ANNE ARMELLINO
8 Gait Court
Tinton Falls, NJ 07753
Cell 201-***-**** / Home 732-***-****
**********@********.***
SALES PROFESSIONAL
SUMMARY
Nearly 20 Years of diverse sales experience within a SKU intensive, leading creative consumer products company. I am adept at taking on newly created positions and working with multi-disciplinary teams to address the issues and needs within constantly growing corporate environment. My various sales roles have increased sales through strong communication, problem solving and relationship-building skills, as well as an in depth product knowledge and a keen understanding of retail and wholesale businesses of all categories and sizes.
PROFESSIONAL EXPERIENCE 12/14/92 - 12/31/12
EK Success Brands (tm), Clifton, NJ
(Division of Wilton Industries, Woodridge, IL - Creative Consumer Products Company focused on producing innovative products for adults and children under such brands but not limited to, Martha Stewart Crafts, American Girl Crafts, Perler Beads, K & Company and Disney.)
INSIDE SALES REPRESENTATIVE (2010-2012)
* Served as an integral member of a relatively new Inside Sales team by steadily increasing sales to independent and small chain retailers through daily calls, e-mail blasts, mailings, showroom appointments, trade shows and occasional store visits.
* Solicited and gained new business through an understanding of the over 10,000 SKUs being offered and the vast array of retailers into which these could be placed.
* Grew existing accounts through relationship building, product knowledge and trust.
* Created e-mail blasts and mailings that updated customers about new products, promotions, weekly deals and all other pertinent information. These were also shared with the Inside Sales Team in an effort to grow the department sales.
* Created individual presentations and MS Excel pricing sheets for key customers.
* Strengthened sales planning and strategies through the analysis of BI (Business Intelligence) CRM (Customer Relationship Management) reports to identify top accounts, seasonal spikes and as well as top product themes, categories and brands.
* Participated in the creation of monthly forecasts for the independent retail business category.
* Supported other members of the Inside Sales Team through individual rep training in BI Reporting, MS Excel and product knowledge.
DISCONTINUED SALES SPECIALIST (2008-2010)
(Chosen by management for newly this created position, after the merger of EK Success Ltd. with K & Company, Dimensions and Wilton Industries)
* Initiated, networked and developed relationships with buyers from off-price retail chains, wholesale liquidators, discount stores and closeout businesses, in an effort to create a customer base for reducing both discontinued and excess inventory. These companies included Big Lots, Tuesday Morning Stores, Marmaxx (TJ Maxx, Marshalls and Home Goods) and Ross Stores.
* Collaborated with Sales Team in successfully reducing discontinued and excess inventory by nearly 10 million dollars following the company merger.
* Created and distributed monthly discontinued and excess inventory presentations and pricing to inside and outside sales teams, as well as to key retailers and wholesalers.
* Coordinated sales materials and samples for key presentations.
* Traveled to major trade shows, other company offices and to key retailers and wholesalers when necessary, to present and close major deals.
* Evaluated offers for appropriate percentage recovery as directed by management. Negotiated with customers and prepared counter offers when necessary.
* Facilitated conference calls with Key Account Customer Service and Warehouse teams to assure that any product repackaging, as well as compliance and shipping requirements were met to avoid charge backs and assure customer satisfaction.
* Worked with Packaging Development and Warehouse personnel to create and ship multi-product value packs for key retailers. These efforts were essential in moving a large amount of inventory at an acceptable recovery.
* Created and presented closeout sales overview report at weekly management meeting. This manual report included overall sales, recovery, sales prospects and forecasts.
* Exceeded 1 million dollar sales goal set forth by management in last month of position tenure resulting in additional commission and further reducing closeout inventory.
SALES ANALYST (2002-2008)
* Managed daily issues associated with accounts including Wal-Mart, Target, Jo-Ann Stores, Office Max, Office Depot, Marmaxx, Coldwater Creek and Stampin` Up
* Coordinated the presentations, re-shippable packaging, assortments, testing and shipping of products to QVC.
* Reviewed EDI orders and analyzed portal reporting associated with major mass retailers.
* Managed direct import accounts and coordinated the shipment of goods from suppliers in the Orient direct to U.S. client facilities.
* Responsible for research, negotiation and set up of customs broker used for the initial shipments to large mass retailer in Canada.
* Worked closely with IT personnel to create system generated Commercial Invoices.
* Chosen by management to coordinate and develop procedures for compliance testing of the 400 SKUs for the initial Martha Stewart program.
SALES COORDINATOR (1994-2004)
* Managed most needs associated with the outside sales force including the coordination of trade shows, sales meetings, commissions and all sales information.
TELEMARKETING (1992-1994)
* Performed daily telemarketing and customer service calls as the only Telemarketing Rep for the company.
* Secured initial appointment with the Rag Shops (former East Coast Craft Chain) which resulted in initial product placement and EK Success remaining a large presence in that 61 store chain until they closed in 2007.
EDUCATION
* MONTCLAIR STATE UNIVERSITY (Montclair, NJ) Attended 1990-1991
* RUTGERS UNIVERSITY (Newark, NJ) Attended 1976-1978