Sales Marketing

Valerie Bellman

Email: **********@********.***

Address: **** *.**** ******

City: Rogers

State: AR

Zip: 72758

Country: USA

Phone: 469-***-****

Skill Level: Director

Salary Range: $100,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Valerie Drane Bellman

1944 S. 26th Street

Rogers, Arkansas 72758

Mobile: 469-***-****

**********@********.***

QUALIFICATIONS

Marketing Communications Executive - with a successful track record serving clients across multiple industries, building brands, and achieving top line revenue. Strengths lie in relationship building at all levels, with demonstrated creative thinking, verbal and written communication skills, and problem solving/organizational abilities. Recognized as a successful professional with an understanding of the levers required to drive sales and profitability, while providing knowledge and loyalty to serve as a leader in marketing, communications, and general business. Acknowledged reputation for creativity, integrity, and breadth of ability to meet clients ever changing needs

BUSINESS EXPERIENCE

Kerusso Activewear, Berryville, AR May, 2011 September, 2012

Established in 1987, #1 retailer of Christian T-shirts and apparel, gifts and accessories in the world, with a presence in 100+ countries.

Publicist/Marketing strategist - responsible for strategy and execution of communications, public relations, media relations, promotion, and event marketing initiatives.

Created Publicist position as result of identifying and filling communications needs for company;

Turnkey, exclusive pre-screening event of movie Courageous on behalf of Provident/Sony Films, to public influencers including police and fire professionals, chambers of commerce, government and church leaders;

Developed touch point sales initiative program, coordinating with marketing, sales, and social media for B2B prospect and new customer program integration;

Developed key media lists and relationships targeted to provide key story angles for promoting Kerusso in the religious and mainstream secular markets;

Developed in-depth PR and media relations program, creating hundreds of thousands of dollars in non-paid media exposure to secular and Christian target audiences in broadcast, on-line, and print mediums;

Successfully developed and pitched story angles to media, including new lines, new book, and the history and background of Kerusso and the companys 25 year success story for B2B and B2C markets;

Developed mommy blog program with over 100 bloggers and 250,000+ followers, to review apparel and products at grassroots level and helped create a new corporate presence in the B2C markets;

Led PR plan development and execution and authored releases targeting B2B and B2C audiences;

Developed plans and authored Kerusso trade articles and Wikipedia entries;

Developed most in-depth competitive market analysis ever accomplished for B2B and B2C markets.

Wellspring Associates, Texas, Missouri and Arkansas 1997-Present

Owner/Operator of a boutique marketing communications agency with creative, strategic, results oriented ideas and solutions driving profitable results. Agency certified as a marketing consultant since 1998 by the N. Central Texas Certification Agency.

Principal Associate Developed and implemented marketing and advertising plans for multiple lines; conducting focus groups, leading qualitative and quantitative marketing research and strategic analysis, evaluation and measurement; developing branding guidelines; tactical, marketing solutions and copywriting/editing for B2B, B2C, public influencers, traditional and new 2.O media communications opportunities; developing and supporting branding platforms. Responsible for building a home0based $2 million annual business with a virtual staffing model, meeting specific client needs across multiple industries and markets.

Created grass roots marketing effort for introduction of two upscale restaurants, significantly increasing awareness, establishing benchmarks and building business in an era when the dining, travel and hospitality industries were trending downward;

Effectively positioned and launched marketing, promotional, and event initiatives for, among others, The Blue Kangaroo, Boi Na Braza and C Japon restaurants generating value-add merchandising and positive multi-media reviews;

Developed intranet and internet marketing programs for on-going client and customer resources, including Boi Na Braza, CHL, Centex; VirtualDW.com, GottaBuy.com and PerkPlace.com sites;

Re-engineered corporate branding messages and trade show materials resulting in immediate quality leads in an extremely competitive electronic retail environment for Planet-e-Shop;

Primary client liaison for sales, media, trade shows, events, product launches and grand openings.

FISCHER Company, Dallas, Texas 2009-2010

Leading corporate real estate firm with expertise in consulting, brokerage and technology solutions. Privately held global company specializes in representing tenants.

Director of Marketing - Initiatives included re-branding, planning, directing, writing, and negotiating and directing trades shows designed to raise Fischers profile in local, national and international business markets. Responsible for copywriting/editing, creative services and graphic arts department, trade ads, competitive analyses, and Web site and SEO work, supporting a staff of 100 people in Dallas, New York, Los Angeles, Memphis, and Pittsburgh offices.

Repositioned brand to more closely focus on tenant-based business platform;

Re-launched Web site and developed SEO tactics that increased first page landings from four to 433 in six months;

Managed trade shows from cradle to grave for diverse, vertical industries;

Negotiated value-added media placement, interviews, and key note sponsorship to create added awareness, at no additional cost to company.

Authored advertising messages to support new strategy direction.

Ivie and Associates, Dallas, Texas 1995-1997

A leading full-service marketing services company, specializing in branding, media, project management and creative design.

Vice President and General Manager - Initiatives included: establishing Dallas marketing communications company, from branding and new business development through PL. Responsible for turnkey PL, operations, new business development and all marketing initiatives for Client and new business needs. Led marketing and communications direction for diverse client efforts including VOYAGER; National Spirit Group; NIKE; Reedie; Manchester Partners; Wyndham Hotels and Resorts, and TexCo Communications Inc. Developed and implemented corporate branding, marketing and new business initiatives for both Dallas and Davenport offices with Dialogue MarketingSM approach.

Led Ivie Associates campaign to create awareness, establish a brand identity and demonstrate creativity; campaign directly resulted in new business and acknowledged with ADDY award for creative excellence.

MARY KAY COSMETICS, Dallas, TX 1994 1995

Mary Kay(r), a trusted global name in skin care, makeup, and body care. Over $1Billion in global sales.

Director of International Marketing Communications Led strategic planning, operations and management of all international communications for 23 countries in the Americas, Europe, and Asia/Pacific Regions; U.S. liaison for all regional and country Presidents in the area of marketing communications, research, and ad agency, public and media relations.

Directed the development of customized programs based on cultural norms, including print, broadcast, and PR campaigns in Mexico, Taiwan, Australia, Portugal and Italy;

Directed Australian campaign which increased sales by 62% and lead generation 13:1 vs. prior year;

Enhanced image and increased responses by 79% in one year with Taiwan ad campaign;

Initiated PR campaign, involving U.S. press junket with Mexican journalists, to generate positive international press for product/career opportunities; generated hundreds of thousands of dollars in coverage;

Led international board dedicated to ensuring consistent, quality branding and adhering to U.S. standards.

FOXMEYER, Dallas, TX 1992 1993

The second-largest wholesale drug distributor in the United States and owner of pharmacy chain.

Director of Advertising and Research Led four departments of advertising, advertising co-op, research and telemarketing and staff of 22 in cross-functional organization, while reorganizing departments, launching branded line of generic pharmaceuticals, producing sales materials and circulars for pharmacy franchisees, servicing 10 internal business units and two external agencies.

Developed in-house advertising agency servicing 10 business units, field operations and two external ad agencies;

Generated multi-million dollars in first year profits for various new and existing services, product lines, and promotions while directing telemarketing operations;

Directed customized marketing communication retail promotion for drug store franchisees and independents that led to a 500% increase in sales.

EDUCATION, AWARDS, CERTIFICATIONS

University of Missouri, Columbia MO

Meramec College, Kirkwood, MO

ADDY Winner for Creative Excellence

Certified Women Owned Business Enterprise, Specialty: Marketing Communications Consulting #WFB35384N1008

Graduate of COROs Women In Leadership Program, WIL VII

Founded 500 member, Womens Professional Group in Dallas, TX

Founded Womens Professional Group in Berryville, AR

Missouri Real Estate License, Century 21 and Gallery of Homes

Texas General Insurance License

Clients Served:

Boi Na Braza Upscale Brazilian Steak Houses

Caf Japon Asian-Fusion Restaurant

Big Johnsons Doc Haus Sports Grill

Taqueria Canonita/Carlson

Star Canyon/Carlson

Golden Chic Fast Food Restaurants

Centex Homes

Plano, Schreiber and Oak Lawn Methodist Churches

United Advertising Publishers

TexCo Communications

Temerlin McClain Advertising Agency

The Jolesch Group and Case Dunlap Advertising Agencies

SSI Research

Hart Company CPA Firm

Nelms Snyder CPA Firm

Reedie, Manchester Partners (Spherion)

Legends International Soccer Cup

National Spirit Group and National Cheerleading Association

Nikes Hoop-It-Up

JM Fabrication

Planet * e * shop

CHL Protection Plan

Canadian Great Northwest Territories

Wyndham Hotels

LaQuinta Inn Hotels

Village On The Parkway (Dunhill Properties)

ProFloat Fishing Products

ShowCase Windows Doors

Royal Body Care

Sally Beauty Supply

Rick Sala, Harry Englert and Lee D Herring Political Campaigns

VirtualDW.com/Business Intelligence Web site

PerkPlace.com and GottaBuy.com/E-commerce Web sites

CHL.com and Boi Na Braza.com Web sites.

Vice President positions at the following advertising agencies - Bloom FCA, Levenson Hill, Tracy Locke, and DArcy MacManus Masius/DMBB.

Clients Included:

Southwestern Bell

Coleman and Peak 1 Outing Products

Gallery of Homes Real Estate

Taco Bell Restaurants

Four Seasons Hotels Resorts

Phillips 66 and Phillips Petroleum Companies

Fina Oil Chemical Company

National Satellite Paging

Venture Mass Merchandisers

Skaggs Alpha Beta Combination Food and Drug Stores

Jewel Osco Combination Food and Drug Stores

Dallas Convention Visitors Bureau and The Dallas Partnership

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