Duncan R. Dickson
Office Residence
Rosen College of Hospitality Management 8539 Summerville Place
University of Central Florida Orlando, FL 32819
**** ********* ****. ***. ***/352-1506
Orlando, FL 32819 E:mail: abqk73@r.postjobfree.com
Tel. 407/903-8042
Fax: 407/903-8105
E:mail: abqk73@r.postjobfree.com
Education:
Ed.D., August 2007, University of Central Florida ~ Education Leadership
M.P.S., June 1977, Cornell University, School of Hotel Administration
B.A., June 1968, University of Maryland, College of Arts and Sciences. Major: History.
Minor: Political Science
Academic Experience:
August 2001 Present
Assistant Professor Rosen College of Hospitality Management, University of Central Florida
Visiting Assistant Professor 2001-2002
January May 2006 Seconded to the University of Aruba
August 1997 July 2001
Adjunct Instructor Rosen School of Hospitality Management, University of Central Florida
October 1973 August 1975
Department Chair, Hotel & Restaurant Management Department, Central Texas College
Europe
UCF Teaching Incentive Award (TIP) 2009-2010
Teaching Experience:
Advanced Training UCF (graduate class)
Organizational Communications UCF (graduate class)
Guest Service Management - UCF
Hospitality Human Resources Management - UCF
Seminar in Hospitality Communications UCF
Introduction to Theme Park Management - UCF
Managing the Guest Experience in Theme Parks -UCF
Managing the Employee Experience in Theme Parks UCF
Tourism Geography UCF
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Event Promotion - UCF
Strategy and Leadership in the Hospitality Industry UCF
Introduction to Vacation Ownership Management UCF
Hospitality Law - UCF
Front Office Management - CTC
Food & Beverage Management - CTC
Sanitation - CTC
Hospitality Marketing CTC
Guest Lecturer Numerous American & International Universities
Business Experience:
A & D Partners Consultants January 1997 Present
Clients include: Club Med, Institute of Internal Auditors, Southeast Toyota, Burroughs &
Chapin, Horry County Schools, Wyndham Hotels, Starwood Hotels, Vistana, Inc.,
Michelangelo Hotel, Coastal Carolina University, Winter Park Memorial Hospital, Central
Florida YMCA, Gevity HR
Vistana, Inc. (now Starwood Vacation Ownership) Director of International Staffing, July
1999 to May 2000. Responsible for developing new staffing strategy for vacation ownership
sales team. Created and executed successful strategy for staffing first of its kind vacation
ownership project partnering with The Atlantis Hotel, Nassau, the Bahamas.
Kelly Services, Inc. Vice President of Human Resources Staffing (Corporate Officer)
November 1995 to November 1996 Responsible for consolidation of staffing function.
Developed behavioral interviewing templates for field offices. Developed new staffing plan for
service offices.
Walt Disney World, Co. June 1976 to November 1995
Director Disney University February to November 1996. Created and taught the
Disney Keys to Service Excellence program to external audiences. Three hour
seminar program taught off Disney property. Developed into a $1 million plus revenue
stream.
Director of Casting November 1988 to February 1995 (Employment). Led
department of over 110 cast members and 30 contract employees, with annual budget
in excess of $7 million. The department hired between 12 and 18 thousand
individuals each year in a variety of capacities and programs.
Directed the efforts of five managers in nine separate groups: Professional Staffing,
Diversity Recruiting, Recasting, General Employment, College Relations,
International Staffing, Employment Programs, Staff Housing, and I-9 monitoring
and record keeping. Put in place part-time recruiting programs that enabled the
company to shift percentage of fulltime to part-time employees
Acted as the chief visa officer for the company. Lobbied Congress for the inclusion
of the Q-visa in the Immigration Reform Act of 1988.
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Developed the staffing strategies for the build up of the Disney Hotels and for the
opening of the Disney/MGM Theme Park & two water parks.
August 1991 May 1992 on temporary assignment to Euro Disney. Responsible for
opening staffing strategy. Created and executed the outside France recruiting
strategy that enabled the team to hire 12,000 people in 13 weeks. Also worked with
the French Hotel Schools to provide grand opening staff and staff for first three
weeks of operation.
Manager of College, International, and Professional Staffing May 1980 to November
1988. Built the Professional Staffing team that staffed EPCOT Center. Created the
Walt Disney World College Program and built the college recruiting network for the
company.
Developed and executed the strategy that allowed EPCOT Center World Showcase
to be staffed by individuals from the countries represented. Traveled to all of the
World Showcase countries to establish the recruiting networks that are used.
Created the International Staffing team
Professional Staffing Representative June 1978 to May 1980, responsible for
manpower planning, sourcing, recruiting, interviewing, and hiring professional
employees for a number of divisions of WDWCo. Developed the F&B Summer
Assistant Supervisor program and the F&B training program that reduced F&B
management turnover by 80%.
Food & Beverage Supervisor June 1976 to June 1978 managed F & B teams at the
Village Restaurant (120 staff, four managers, annual volume of $5million, including
the Village Lounge, Captain Jack s Oyster Bar, & Heidelbergers Deli), Pinocchio
Village House (Magic Kingdom) and The Lake Buena Vista Club.
Cornell University, School of Hotel Administration 1975-1977 Assistant to the Director of
Placement. Responsible for coordinating recruiters visit to campus. Arranging interview
rooms and maintaining interview schedules. Assisted students in writing their resumes.
Administrative Experience:
Created the Hotel & Restaurant Management Department for Central Texas College Europe
Accredited by the Southwest Association
Established junior college programs on 35 military bases in Turkey, Italy, Spain, Germany,
The Netherlands, and England. Developed curriculum, wrote all syllabi, hired instructors and
integrated CTC programs with Army education centers. Purpose of the program was to
prepare soldiers returning from service for their transition back to the civilian world as the
military shrank at the end of the Viet Nam War.
Military Service:
Drafted January 1969
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Graduated from Engineer Officer Candidate School, Ft. Belvior, VA - December 1969
Graduated from US Army Military Club School, Ft. Lee, VA - February 1970
Managed the Crailsheim (Germany) Military Club System from February 1970 to
September 1973. System consisted of three clubs (Enlisted, NCO, & Officer). Officer s Club
led USAREUR in per member sales for two years,
Promoted to Captain. Awarded the Army Commendation Medal for military service.
Honors and Awards:
UCF Teaching Incentive Award (TIP) 2009-2010
Lifetime Achievement Award ~ AMFORHT presented at the bi-annual forum Lisbon,
Portugal, October 2008.
CFHLA Allied Member of the month August 2008.
B est Paper Award
Southern Management Association Conference, November 2004.
Charles Kettering Award the Cooperative Education Association for contributions to the
advancement of Cooperative Education
CHRIE Industry Achievement Award The Council on Hotel Restaurant and Institutional
Education for outstanding contributions to the field of Hospitality Education
Paul Harris Fellow Dr. Phillips Rotary Club for service to the community through Rotary
Refereed Publications:
Markova, G., Dickson, D.R., & Ford, R. C. (2012) Professional associations
and members benefits: What is in it for me? N onprofit Ma nagement
& L eadership . (accepted).
Dickson, D. R., Nutta, J., & Youngblood, A. (2012). A case study of human resource
directors perceptions regarding the limited English proficiency of employees
in the hospitality industry. C ornell Quarterly . (submitted).
Curtis, C. R., Upchurch, R. S., & Dickson, D. R. (2012). Rules are only guidelines: A look at
prosocial rule breaking in the casual restaurant industry. J ournal of Foodservice
B usiness Research . (submitted).
Ford, R. C., & Dickson, D. R. (2012). Enhancing customer self-efficacy in co-producing their
service experiences. B usiness H orizons, 55(2) p179-188.
Ford, R. C., Edvardsson, B., Dickson, D. R., & Enquist, B. (2012). The
service innovation duality challenge: Lessons from Disney and Ikea.
Organizational Dynamics . (accepted)
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Acharya, P., Ford, R. C., & Dickson, D. R. (2011). Role of individual level factors in reporting
service errors. J ournal of Service Management. (submitted).
Severt, D., Dickson, D. R., & Aiello, T. (2010). Who is my doctor? When
can I go home? How long do I have to wait? An investigation of the
caregiver perspective to discover potential service design
innovations for improving the patient experience through
hospitality. H ealth Care Management Re view . (submitted).
Dickson, D. R., Markova, G., & Bohn, T. (2010). Does customer service make
a difference? An empirical study of a professional association.
J ournal of Applied Management & Entrepreneurship, 15(3) p62-77.
Avery, B. & Dickson, D. R. (2010). Insight into amusement park ride and
device safety in the United States. World H ospitality and Tourism
T hemes, 2(3) 299-315.
Milman, A., Okumus, F., & Dickson, D. R. (2010). The contribution of theme
park and attractions to the social and economic sustainability of
destinations. World Hospitality and Tourism Themes, 2(3) 338-345.
Dickson, D. R. & Ford, R. C. (2010). Founding a science of service: A
discussion with IBM s Jim Spoher. J ournal of Applied Management &
E ntrepreneurship, 15(3) p94-110.]
Bardes, M., Ford, R. C., Dickson, D. R., & Folger, R. (2010). Customer
mistreatment: A test of the triangle model. J ournal of Service M anagement. 15(3),
515-530.
Allison, P., Severt, D., & Dickson, D. R. (2010). Mystery shopper
motivations: A grounded theory analysis. J ournal of H ospitality
M arketing and Management. 19(6), 629-657
Dickson, D. R. & Nusair, K. (2010). The global hunt for talent in the digital
age. Worldwide Hospitality and Tourism Themes . 2(1), 86-93.
Lee, S. & Dickson, D. R. (2010). Increasing learning in the classroom
through experiential learning programs outside the classroom.
J ournal of H ospitality Education . 22(3), 27-34.
Choi, Y. & Dickson, D. R. (2010). Is there benefit to manager training
programs?: analysis of employee turnover and exit interview survey
responses of a lodging company. T he Journal of Human Resources in
H ospitality & Tourism, 9 (1), 103-116.
Ford, R. C. & Dickson, D. R. (2008). The father of guestology. J ournal of
Applied Management & Entrepreneurship, 12 (2), 80-99.
Ford, R., Sivo, S., Dickson, D., Fottler, M., Bradley, K., & Johnson, L. (2006).
Aligning internal organizational factors with a service excellence
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mission: An exploratory investigation in health care. H ealthcare
M anagement Review, 2006 31(4), 1-11.
Dickson, D. R., Ford, R. C., & Upchurch, R. (2006). A case study in hotel
organizational alignment. I nternational Journal of H ospitality
M anagement, 25 (3) 463-477.
Fottler, M., Dickson, D. R., Ford, R., Bradley, K., & Johnson, L. (2006).
Comparing hospital staff and patient perceptions of customer
service: a Pilot study utilizing survey and focus group data. H ealth
S ervices Management Research, 19 (1) 52-67.
Dickson, D. R., Ford, R. C., & Laval, B. (2005). The top ten excuses for bad
service. Organizational Dynamics, 34 (2) 168-184.
Dickson, D. R., Ford, R. C., & Laval, B. (2005). Managing real and virtual
waits in hospitality and service organizations. C ornell H otel &
R estau rant Administration Quarterly, 46 (1) 52-68.
Crotts, J. C., Dickson, D. R., & Ford, R. C. (2005). Do your organizational
actions fit your mission? conduct an alignment audit. Academy of
M anagement Executive, 19 (3) 54-73.
Roush, P., LeBruto, S., & Dickson, D. R. (1996). Disney s internship
program: Giving students more than a hands-on experience. F IU
H ospitality Review, 14 (1) 27-35.
Editor:
Co-Guest editor ~ Journal of Applied Management and Entrepreneurship; Volume 17 Number
3, 2012.
Co-Guest editor ~ Journal of Applied Management and Entrepreneurship; Volume 13 Number
3, 2009.
Co-Guest editor ~ International Journal of Service Industry Management; Volume 19 Number
2, 2008.
Grants:
Principal Investigator for Areas, USA grant that awarded the RCHM $20,000.00 to study the
Merchandise Needs & Wants of Florida Turnpike Service Plaza Visitors. 2010-2011.
Co-Principal Investigator for the Orlando Health Systems Grant that awarded the RCHM
$47,500.00 to study the Emergency Department Experience at ORMC 2009-2010.
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Co-Principal Investigator for the Doctor Phillips Hospital Grant that awarded the RCHM
$46,500.00 to study the Hospitalist Experience 2009-2010
Co-Principal Investigator for the Doctor Phillips Hospital Grant that awarded the RCHM
$96,000.00 for Enhancing Service Excellence through Patient Advocacy and Skylight.
2007-2009
Participating in the Dick Pope Institute grant to develop a tourism master plan for Guayas,
Ecuador. Taught a Guestology seminar to the Guayaquil community, November 2007.
Awarded the 2010 Rosen College of Hospitality Management Research Grant - $2,000.00
Awarded the 2006 Rosen College of Hospitality Management Research Grant - $2,000.00
Other Publications:
Developed 14 Tourism Geography vignettes for Tourism by John Walker published in 2010 by
Prentice Hall.
Theme Parks & Attraction Chapter contributor to The Hospitality Industry: The Greatest
Careers Ever, edited by J. Ninemeier & 2005 & 2007 editions
Theme Parks . Chapter contributor to Introduction to the Hospitality Industry edited by
Robert C. Brymer. (1986 2005 multiple editions)
Wrestling with Title IX Florida School Law Review. February 2005
Presentations: Peer Reviewed
Dickson, D. R., Ford, R. C., & Acharya, P. (2012). You Want What from Me? Employee
Provision of Customer Service and Organizational Support Resulting from
Organizational Interpersonal (In)Justice. EuroCHRIE, Lausanne, Switzerland.
Accepted
Breiter, D. & Dickson, D. (2012). Assessing Attendees Attitudes Towards a Special Event:
Applying Hedonic-Utilitarian Dimensions. EuroCHRIE, Lausanne, Switzerland.
Accepted
Dickson, D., Nutta, J., & Youngblood, A. (2011). Improving
Performance Through English Fluency. Euro CHRIE 2011,
Dubrovnik, Croatia - October
Dickson, D., Severt, D., & Aiello, T. (2011). Patient Satisfaction ~ Are We Asking the Right
Questions? QUIS 12 Ithaca, NY - June.
Ford, R., Dickson, D., & Fottler, M. (2011). Individual factors that predict
self reporting of service failures. QUIS 12 Ithaca, NY - June
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Using the Skylight System to Enhance Service Delivery. Severt, D. & Dickson, D. R. (2009)
QUIS 11, Wolfsburg, Germany. June.
A Triangle Model of Mistreatment: Exploring Employee Responses to Customer s Injustice.
Ford, R. C., Bardes, M., Dickson, D. R., & Folger, R. (2009) QUIS 11, Wolfsburg,
Germany. June.
Does customer service make a difference? An empirical study of a professional association.
Ford, R. C., Dickson, D. R., & Markova, G. (2008). Frontiers in Services, College Park,
MD October.
The global hunt for talent in the digital age: the role of CV/Resume scanning systems.
Dickson, D. R. & Nusair, K. (2008). EuroCHRIE, Dubai, UAE. October.
Extending the experience: enhancing hospitality for hospitals. Dickson, D. R., Severt, D.,
Aiello, T., & Noland, K. (2008). EuroCHRIE, Dubai, UAE. October.
Customer Service in a Professional Organization. Ford, R. C., Markova, G., & Dickson, D.
R. (2008) Academy of Management, Los Angeles, CA
Aligning practices with mission statements: creating accountability in institutions of higher
learning. Dickson, D. R. (2008). World Universities Forum, Davos, Switzerland.
January.
The Use of Roleplays in Hospitality Education. With Robin DiPietro & Wifried Iskat.
Euro-CHRIE, October 2007, Leeds, United Kingdom.
Customer experience path to loyalty. Severt, D., Dickson, D. R., & Hyung-il, J. (August
2007). ICHRIE Conference, Atlanta, GA.
Preparing Students for the 21st Century: A Service Dominant Logic for Management
Education. With Robert C. Ford, David E. Bowen, Mark Davis, & Lynda Aiman-
Smith. Academy of Management, August 2007, Philadelphia, PA.
Alignment of Mission in Universities QUIS 10, Orlando, FL June 2007
Playing in the Classroom, Florida/Caribbean CHRIE April 2007, Boca Raton, FL with
Robin DiPietro & Wilfried Iskat.
The Janus Affect (with R. Ford & M. Schminke) Frontiers in Services Conference, Tempe,
AZ. October 2005.
Comparing Hospital Staff and Patient Perceptions of Customer Service: A Pilot Study
Utilizing Survey and Focus Group Data. (with R. Ford, M. Fottler, K. Bradley, & L.
Johnson) Southern Management Association Conference, November 2004. B est Paper
Award
Service Alignment in Hotels a Pilot Study. (with Robert C. Ford) Southern Management
Association Conference, November 2004.
Aligning Service Practices with Mission. (with Robert C. Ford) QUIS 9 Karlstad University
Sweden June 2004
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Building an Internship Related Curriculum. (with Taylor Demonte) CHRIE annual
conference 2001 Toronto
Careers in Timeshare. (with Randy Upchurch) CHRIE annual conference 2000 New
Orleans
Internships for Credit CEA annual conference 1986 Toronto
Other Presentations to Professional Organizations:
HR Perspective for Employing Individuals with Disabilities Panel Moderator UCF
College of Education Council of Administrators of Special Education (CASE) January 2012
Recruiting in a Social World HHRA/CFHLA Seminar June 2011
Coaching & Counseling HHRA/CFHLA Seminar June 2010
Careers in Hospitality CFHLA Teacher s Academy June 2010
Sustainable Tourism. AMFORHT 40th Forum Paris, 7 December 2009.
Walking the Talk: Aligning Strategies and Organizational Systems in Hospitality and
Tourism Organizations. (with R. DiPietro) University of Aruba Research Colloquium.
February 2006.
Guestology: A Wave of the Future. (with R. DiPietro) Two Day Seminar for Aruba Hotel and
Tourism Association, August 2006
Enter the Experience Economy. (with R. DiPietro & R. Peterson) Aruba Hotel and
Tourism Association, April 2006
Successful Management of Service Organization. (with C. Dickson & R. DiPietro) Aruba
Gastronomic Association Leadership Series. April 2006
Management Development. (with C. Dickson & R. DiPietro) Aruba Gastronomic
Association Leadership Series. March 2006
Synergistic Team Building. (with C. Dickson & R. DiPietro) Aruba Gastronomic
Association Leadership Series. February 2006
The Affect of the Environment on Our Guests. The Russian Federation 7th International
Conference of Hotel & Restaurant Associations, Moscow, Russia, October 13 & 14 2004
Guestology Does Translate. The Hostmanship Group, Stockholm, Sweden, June 2004
The Role of HR as an Advocate. (with J. Peterson & D. Holloway) CFHLA, September 2004
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Guest Service Management, Escola Superiore Hotel et Tourisme do Estoril, December 2003
Labor Management Systems, Hospitality Financial & Technical Professionals Conference,
Orlando, FL, October 2003
It s Not Your Fault, Hotel Food & Beverage Managers (HOTFAB) Conference,
Washington, DC, September 2002
Guestology presented at the World Congress of The Association Mondial Formation de
Holterie et Tourisme (AMFORHT), Marrakech, Morocco, February 8, 2002
Staffing in the American Hospitality Industry, SIPSI (Swedish training organization),
October 20, 2001
Why Our Graduates Leave the Industry, presented at the annual meeting of AMFORHT,
Nimes, France, October 9, 2001
I-9 Requirements, Completion, and Self-audit, Central Florida Hotel & Lodging
Association, Human Resources Series, September 5, 2001
Maintaining Guest Loyalty in the 21st Century, The Virtual University (Brazil), June 2001
Behavioral Interviewing Techniques, CFHLA HR Series, May 2001
Staffing in the American Hospitality Industry, SIPSI (Swedish training organization),
March 2001
Staffing in the American Hospitality Industry, SIPSI (Swedish training organization),
October 2000
Legal Aspects of Interviewing, CFHLA HR Series, June 2000
Changing the Timeshare Recruiting Paradigm, International Hotel Show, November 1999
Staffing in the American Hospitality Industry, SIPSI (Swedish training organization),
October 1999
Using a Recruitment Advertisement Firm, CHRIE, Miami, FL August 1998
The Disney Approach, Young Presidents Organization, Orlando, FL, June 1992
A View from a Disney Leader, Volvo Executive Management Team, Orlando, FL,
September 1993
How Lessons from the Theme Park Translate to the Mountains, Canada Ski West
Association, Jasper, SA, Canada, May 1991
Service It s the Only Difference, Colorado Mountain College, Vail Colorado, October 1990
International Staffing, Rollins College International Management Course, Orlando, FL
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June 1986
The Secrets of Mickey, 5th International Hotel Association Forum, Geneva Switzerland,
November 1985
Service Makes the Difference, Hilton International General Managers meeting, Rome Italy,
August 1984
Professional Affiliations:
Vice President North America, AMFORHT, 1998-present
Member, Advisory Board, HRTA Department, University of Delaware, 1992 to Present
Member, Orlando Hospitality Human Resources Association, 2000-present
Member, The International Institute for Quality and Ethics in Service and Tourism, 1991 to
2001
Member, CFHLA Human Resources Committee, 1997 to present
Member, Advisory Board, Department of Hospitality Management, UCF, 1992-1997
Member, Advisory Board, Department of Hotel & Restaurant Management, Norfolk State
University, 1986-1995
Member, Advisory Board, Department of Hotel & Restaurant Management, Morris Brown
College, 1980-1988
Member, Commission Scholaire, Centre International de Glion, Switzerland, 1992-2000
Member, Executive Board, Association for International Practical Training, 1984-1999
Member, Advisory Board, Department of Hotel & Restaurant Management, Mercyhurst
College, 1984-1988
University Service:
Member Five-Year External Review Committee (FERC) Department of Marketing
Montclair State University, Montclair, NJ May 2011
Member UCF Senate Fall 2008 Spring 2010
Member Graduate Appeals Committee Fall 2011 - Present
Rosen College of Hospitality Management
Dissertation Chair ~ Catherine Curtis graduated Spring 2010
Dissertation Committee ~ Pamela Allison graduated Spring 2009
Taryn Aiello - current
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Matt Boseo - current
Brian Avery current
Masters Thesis Committee ~ Kristen Malek (University of South Carolina) current
Luis Romero - current
Undergraduate Research Mentor ~ Diehpdra Potter - current
Francesca Nutta graduated Spring 2011
Undergraduate Honors Thesis Committee ~ Katie Rash graduated Spring 2010
Undergraduate Honors Thesis Committee ~ Samantha Frazier graduated Spring
2010
Parliamentarian Faculty Assembly 2003 2004 & 2006 to 2008; 2009- present
Committee Member Scholarship, Continuing Education, International, Co-op, &
Appeals
UCF
Co-operative Education Search Committee 2003
Co-operative Education Search Committee 2006
Professional Service:
Central Florida Hotel & Restaurant Association Board of Directors 2008 2011
Central Florida Hotel & Lodging Association Employee Relations Committee 1997
Present
Hospitality Human Resources Association Represent Rosen College 2000 - Present
Ad Hoc Reviewer Journal of Quality Assurance in Hospitality and Tourism 2010 - Present
Reviewer for papers and sessions ICHRIE 2005, 2006, 2007
Vice President, CHRIE, 1984-1989, Member of the Executive Committee
Vice President, Area Director, Cooperative Education Association, 1982-1990
Workshops & Seminars Attended:
CFHLA Human Resources Series since 2000
Council on Hotel Restaurant and Institutional Education Annual Conference 1978 present
Cooperative Education Association Annual Conference 1982-1994
Leadership Orlando, 1994
Fischer & Price Seminar in Human Resources September 2001
HHRA Layoff Seminar November 2001
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Leadership in the 21st Century November 2001
Steven Covey Seminar January 2002
Deming Quality Management Seminar August 1993
American Immigration Lawyers Association Conference on Immigration Law - 1986 & 1990
Community Service:
Dr. Phillips Rotary Club member since 1980, President 1983-84, Sergeant-at-Arms 2005-06
Dr. Phillips YMCA Board Member 1983-95, Board Chairman 1993-95
Youth soccer coach 1992-2000
International Experience:
Lived and worked in Europe 1970-1975
Created the WDWCo. International Staffing Department
Opening Team Euro Disney 1991-1992
Traveled Extensively in the World Showcase Countries, Mexico, Norway, China, Germany,
Italy, Japan, Morocco, France, Canada, United Kingdom
Basic Knowledge of German, French, & Spanish
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