Manager Sales

MICHELLE KAHAN *** Manhattan Ave. Hermosa Beach, California 902**-***-*** 8012 ************@*****.***

QUALIFICATIONS SUMMARY AND SKILLS

Results-oriented, driven marketing professional with a diverse background spanning the Technology, Education, Government, Healthcare, Luxury Goods and Services, Professional Sports, and Automotive segments. A dynamic leader, in both the B2B and B2C spaces, with the ability to motivate and develop staff to realize their potential and expand their talents. Comfortable in a traditional corporate setting or a start-up environment, and on both agency and client business. Experienced with marketing strategy and analytics, budgeting, customer acquisition and monetization, brand launches, product development, new business presentations, RFP responses, internal and external communications, tradeshows and events, social media engagement, advertising and public relations.

PROFESSIONAL EXPERIENCE

Director of Marketing

Emergency Communications Network (CodeRED, CodeED, CheckUp Call) + VOLO 2009 – present

Lead marketing department and serve as a member of bi-coastal management team responsible for setting company vision and tactical direction. Provide marketing strategy and category entry roadmap for launching SaaS communications products within new verticals including K-12 and Private sector to complement established Public sector offerings.

• Position company as an industry leader and raise its corporate profile in advance of third party capital infusion

• Set guidelines for design, content, development and evolution of online presence (websites, blog, social media)

• Direct product marketing efforts for web-based customer portals and mobile applications

• Produce demand generation program and acquisition measurement metrics

• Build client communication plan to serve as the foundation of a progressive, ongoing customer retention campaign

• Create brand synergies while folding product lines under single umbrella to maximize exposure

• Implement tradeshow program to increase participation efficacy while generating awareness to improve conversion

• Craft messaging for marketing collateral, sales scripts, emails, newsletters, proposals and other communications

• Participate in new business pitches to support sales effort and provide further depth to presentations

• Manage additional staff responsible for client outreach, grant research and responding to requests for proposals

Senior Marketing Manager

Spot Runner 2006 – 2008

Guided marketing strategy in key industry channels to grow diverse portfolio of clients for technology based advertising agency. Established strong market penetration via partnerships within selected verticals; accounts included Ford, DeBeers, PepsiCo, Lexis-Nexis, Coldwell Banker, Davidoff, Henry Schein, Stryker and more.

• Identified customer needs by segment and promoted product lines and enhanced services as appropriate

• Developed and executed several multi-media marketing plans, from initial category entry to comprehensive annual plans devised to support growth following successful introduction

• Created dynamic lead generation programs that effectively drove sales and increased the bottom line

• Researched and built-out core learnings that served as the foundation for client creative direction, internal go-to market strategy, tradeshow presence, sales training, vertical microsites and hubs

• Introduced process to funnel workload through project queue to ensure resources were efficiently allocated

• Produced turn-key toolkit for internal clients containing materials to reinforce sales and promotional efforts

• Participated in cross-departmental team dedicated to achieving customer success

Marketing Communications Manager

InterDent, Inc. (Gentle Dental, Dedicated Dental, Capitol Dental) 2004 – 2006

Responsible for the development, implementation and analysis of marketing communications program to support aggressive investor mandated growth goals for regional dental practice management company.

• Shaped distinctive brand identities that focus on core strengths for various consumer entities including updating the beloved Gentle Dental look and feel

• Created unique patient loyalty program focused on forging lifelong relationships

• Built an online presence that provides current and potential patients with convenient access to information

• Improved internal communication channels from executive memos to newsletters and corporate intranet

• Administered operating budget while managing advertising programs, including focus group research and testing, content development and art direction based on specific psychographic findings

• Oversaw public relations bids in over 15 media markets covering nine states

• Guided media planning efforts to align with target audience behavioral decision making patterns

• Structured tracking modules to measure performance; trained and enforced compliance in over 130 facilities

• Developed company-wide charitable program designed to give back to our local communities

• Conducted formal agency review and managed transition to new agency

• Featured speaker at annual conferences and throughout the year at smaller field gatherings

Director of Marketing Communications

Allied Surgical Centers Management / Beverly Hills Surgical Institute 2001 – 2003

Directed corporate and consumer marketing communications efforts through growth period that saw organization organically expand by over 500%.

• Developed and executed targeted marketing campaigns to ensure brand consistency across channels

• Employed business development savvy to introduce new revenue streams within the Healthcare industry

• Supervised field marketers, re-structured compensation and incentive program to align with utilization goal

• Developed annual media plans and monitored budgets supporting multiple business lines

• Negotiated and placed multi-million dollar annual advertising program

• Evaluated and reported on competition, market size and growth trends

Marketing Communications Manager

SupplyAccess, Inc. 2000 – 2001

Maximized exposure in the business to business and business to government marketplaces to introduce a new way to manage the procurement process with the concept of eProcurement.

• Supported sales staff with strategic partner alliances, special event participation, direct mail and print campaigns

• Managed tradeshow presence from initial research and cost analysis through booth design and premium selection to show install and removal

• Implemented travel protocol that materially reduced expenses

• Displayed solid B2B eCommerce related knowledge to investors as well as members of the industry and press

• Charged with drafting bi-weekly press releases

• Involved with design and content updates to product in addition to serving on the Change Control Committee

Tournament Manager for The Pacific Bell Senior Classic Presented by Ralphs

City of Hope 1999 – 2000

Acted as liaison for tournament sponsors, PGA TOUR players and Pro-Am participants for this marquee event on the SENIOR PGA TOUR. Took responsibility for tournament budget and proactively managed vendor relationships.

• Created and designed promotional and sponsorship materials

• Functioned as a resource for volunteers while directly supervising support staff

• Managed all operational aspects of one day golf outings benefiting City of Hope

Account Executive on The Southern California Cadillac Dealer Marketing Group Account

Bates Alliance 1997 – 1999

Served as junior member of agency team supporting regional client before General Motors eliminated the program.

• Involved in the planning and execution of client’s advertising schedule

• Worked closely with Cadillac factory, their national agency, and local dealer clients to stay on strategy and present a cohesive advertising message

• Assisted with production of outdoor boards, print media, direct mail pieces and radio campaigns

• Coordinated special events and promotional programs from contract negotiations through event hospitality

• Responsible for local aspects of auto show presence

Account Coordinator, 1997-1998

EDUCATION

Bachelor of Arts in Psychology, California State University Northridge 1997

References available upon request with recommendations viewable on LinkedIn.

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