Web, Design, and Digital Media

Lauren Abshire

Email: ******@*************.***

OBJECTIVE

Seeking a digital media position for a company whose needs may utilize my training and experience in graphic arts,

web development, design, e-commerce and e-marketing communications

SUMMARY

Over five years experience working in technology and digital media, including digital content creation, website

maintenance and design, social media outreach and integration, video production, and graphic design for print.

Experience leading teams and managing technology and web projects, including providing training and customer

service and support

Ability to juggle multiple tasks and responsibilities while meeting deadlines and maintaining quality of work

Experience developing for the web using HTML/CSS, PHP/MySQL, Javascript, Dreamweaver, Muse, Drupal, and

Wordpress

Knowledge of Adobe Creative Suite, including Photoshop, Flash, Illustrator, and InDesign, through version 6

Knowledge of Microsoft Office Suite, including Word, Excel, and Powerpoint, and other productivity software

Macintosh and Windows literate, and able to learn new software and systems quickly

EXPERIENCE

1/2012-present

Marketing Chair and Board Member (volunteer), Philadelphia Center for the Book, Philadelphia, PA

Management and creation of graphic materials for web and print while maintaining brand consistency

Creating professional-quality, engaging, and welcoming written and graphic content for online media, including the

PCB blog, website, and Facebook

Sending e-marketing appeals, bulletins, and newsletters to members and friends of the organization

Coordinating printing and distribution of printed promotional material, such as postcards and stationery

Creating press releases and advertisements for public programs in local publications, such as Art Blog, Philly

Weekly, and Philly Fun Guide

1/2010-present

Freelance Designer and IT Consultant, Philadelphia, PA

Design and development for Drupal, WordPress, and HTML sites

Designing graphics for web and printed materials, including textiles

Designing logos and brand materials, including business cards, postcards, and a multi-page booklets

Developing interactive materials for museum exhibitions using Flash and Google SketchUp

Providing technical support for Mac and PC, administering networks, and providing website cPanel administration

and email support

Clients include Alexander Stadler/stadler-Kahn, Cheap Date Philadelphia, Break It Up, KCSPCA PAWS, Cecil

Guardian, Mrs. Robino’s Italian Restaurant, Liz McIlvaine, Ware of the Dog LLC, Image Creators Inc, C-Store

Concepts, Sophy Curson, The Pet Project DE, Welcome Real Estate, iDonate Commission, Philadelphia Center for

the Book, Rosenbach Museum & Library, and Groundwork Group

1/2011-7/2012

Systems Administrator, Rosenbach Museum & Library, Philadelphia, PA

Working with all departments to achieve creative design and media solutions

Lauren Abshire

Leading a team to assess the current technology state and to develop a strategic technology plan for the museum,

in accordance to the institutional strategic plan goals, in collaboration with the Arts & Business Council of Greater

Philadelphia

Leading and training an interdepartmental team of staff members to facilitate technology solutions for the museum

Liaising with technology and web consultants

Administering, maintaining, and building additions to Drupal website, including the E-Commerce store

Creating and branding WordPress satellite sites, e.g. rosenbach.org/bloomsdaycentral

Analyzing web statistics for senior staff on a weekly to monthly basis, to advise on web usability and user

engagement strategies

Advising on and facilitating new web projects, including social media integration

Researching, installing, and maintaining exhibition technology, e.g. interactive Flash programs for touch screens

Administration of all information technology systems and security systems

Managing digital content and data systems, including network shares and cloud services and backups

Providing technical support to all staff, trustees, and major donors

Providing and performing staff training for software and technology

8/2008-1/2011

Visitor Services Manager and IT Coordinator, Rosenbach Museum & Library, Philadelphia, PA

Designing print ads, web ads, postcards, exhibition panels, labels, and Flash-based interactive kiosks

Updating the website with Dreamweaver

Initiating and assisting with the return to and reformatting of social media marketing efforts

Project management of institution-wide software shifts to increase productivity and efficiency

Providing customer service to guests, members, and trustees

5/2008-7/2008

Volunteer webmaster, James Oliver Gallery, Philadelphia, PA

Maintaining and updating HTML and Flash components of website

5/2006-8/2006

Graphic Designer, Cards Shoppe LLC, Lafayette, LA

Designing and content creation for existing and new websites

7/2005-5/2006

Customer Care Representative and Designer, Cards Shoppe LLC, Lafayette, LA

Designing website layouts, e-newsletters, and customizable greeting cards and invitations

Creating proofs with personalized copy for customers

EDUCATION

2008 MFA Printmaking, Tyler School of Art, Philadelphia, PA

2005 BFA Fine Arts, University of Louisiana at Lafayette, Lafayette, LA

Summa Cum Laude Outstanding Graduate of the College of the Arts Top Graduate of the University

Lauren Abshire pg 2

Lauren Abshire

CONFERENCES AND SEMINARS ATTENDED

2012 Philly Tech Week, Philadelphia, PA

2011 Web Start Women, HTML/CSS, PHP/MySQL, Javascript, Philadelphia, PA,

2011 Philly Tech Week, Philadelphia PA

2011 Museums and the Web Conference, Philadelphia, PA

2010 National Arts Marketing Project Conference, San Jose, CA

REFERENCES

Alexander Stadler, Illustrator, Author, and Designer, stadler-Kahn

267-***-**** ****************@*******.***

Bill Pizzico, Image Creators Inc.

610-***-**** ****@****************.***

Derick Dreher, Director, Rosenbach Museum & Library

(215) 732-1600x121 *******@*********.***

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Lauren Abshire

LINKS

Portfolio Files

Web Design and Development

2011

mrsrobinos.com

2010

alexanderstadler.net

2008

laurenabshire.com

Web Development, Maintenance, and Content Management Systems

2013

thepetprojectde.org

welcomere.com

2012-present

wareofthedog.com

djdelaware.com

cscmktg.com

philadelphiacenterforthebook.org

2012

subterraent.com

2011-2012

rosenbach.org/bloomsdaycentral

2010-2012

rosenbach.org

rosenbach.org/v-lobby

rosenbach.org/civilwar

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