Creative Design Consultant-Visual Merchandise Presentation

Jeaney Edwards

***** ********** *****

Charlotte, NC 28277

704-***-**** http://www.linkedin.com/in/jeaneyedwards ***********@*****.***

SUMMARY

Talented professional with 20+ years in design and visual presentation

field. Experienced in project coordination, creative problem solving and

space planning. Developed cohesive retail store presentation programs for

major corporate, multi-site locations. Extensive knowledge of fixture /

visual industry with established vendor relationships. Innate ability to

coordinate fashions, interiors and color stories to current trends or

periods.. Innovative and modern approach to challenges.

Short and Long-Term Forecasting Vendor Shop Development

Store Space Planning AutoCAD & Virtual 3D VR Software

Clothing design & construction Power Point / Photo Shop

Interior Residential Design Web Design & Publishing Basics

EXPERIENCE

CGI, ON, Canada 2011 - 2012

Senior Consultant, Retail Business Unit

Executed demos and training for academic and retail clients utilizing the

Visual Retailing (VR) Software Suite, including Mockshop. Provided

installation of VR software database, virtual fixture construction, and

image cleansing as managed services for clients. Analyzed individual

client needs to ascertain the best solutions and services to increase

productivity. Created prototypical fixture and merchandise plan-o-grams

within client merchandising standards. Delivered timely and cost-effective

retail solutions.

. Created 20+ virtual stores to scale in VR software for Nike. Imported

stores to Nike WHQ. Enabled individual store staffs to use as a template

planning tool in seasonal plan-o-grams and merchandising direction,

resulting in quicker stock to floor execution.

. Increased product analysis accuracy by managing database for each region

to use for client merchandise directives.

. Contributor to VR manual update for new and improved functions for

training purposes. Created dimensional grid views that clarified the

process of fixture building.

BELK STORE SERVICES, Charlotte, NC 2005 - 2011

Visual Merchandising Project Coordinator, Men's and Home

Designed in-store product presentations to support new trends and growing

business opportunities. Directed implementation for all of the visual

programs in Men's and Home areas, including but not limited to seasonal

trim, vendor shop installations, fixture design and collateral. Created

plan-o-grams by family of business by assortment cluster. Communicated

installation instructions and best practice directives for visual staff

execution.

. Developed cohesive visual presentation packages for multiple private

brand launches. Consulted with merchant, advertising and private brand

teams to coordinate optimal results. Included sourcing, the designing of

fixtures to fit product and desired capacities. Married lifestyle

graphics and signing to advertising images and branding. Managed those

projects from conception to completion of full installation. Followed

with published best practice standards for consistent compliance company

wide.

. Coordinated the compilation of photos and diagrams companywide, used to

update the Visual Merchandising Standards and Guidelines Manual.

Resulted in major improvement in store execution consistency in Men's and

Home areas.

Jeaney Edwards Page Two

BELK STORE SERVICES (Continued)

. Led million dollar Home Store space reallocation and visual refresh

project for 300 stores.

. Revised merchandise flow and reconfigured high capacity wall and floor

fixtures. Created prototypical fixture plan guides in AutoCAD for 5

store size ranges. Repurposed inaccessible high stock space to create

visual focal points in open ceiling stores. Recognized for Home Store

Space Reallocation Project with Belk Pacesetter Award. Increased an

average of 18% in sales. Saved $10K in freight cost by coordinating

pickup and distribution via company warehouse.

HECHT'S CORPORATE OFFICES, Arlington, VA 1994 - 2005

Senior Store Planner, Store Planning

Managed vendor shop coordination and installation for all new and remodeled

stores, 2 - 4 yearly at $300 - 550K budgeted per store. Executed company-

wide shop and fixture rollouts with 82 store responsibility with total

average budget ranging from $1 - 2M annually. Consulted with Merchandising

and Merchant Teams to ensure locations and shop capacities were suited to

store model.

* Increased sales by identifying business opportunities within square

footage productivity reports. Developed space re-allocation proposals of

those under productive spaces with store planning team, including floor

plans with projected cost and profitability. Tracked sales following the

completion of projects and determined percent of increase per square

foot.

* Executed divisional store planning projects including architectural and

fixture plan drawings in auto cad, contracting demo, construction and

installation. Completed under budget and on schedule.

Visual Project Coordinator, Home Division, Visual Presentation 1994 - 1999

Developed and managed visual presentation programs for all home areas,

(also ladies accessories for 1 year), including directives for store

execution. Coordinated companywide rollouts utilizing vendor collateral

and visual elements to promote and enhance merchandise and fashion trends.

Designed and sourced the initial visual and seasonal d cor for the home

departments of new store openings within set budgets, minimum 1 store, up

to 3 stores yearly. Traveled to opening locations and directed

installation of visual packages in each new store.

. Coordinated storewide Christmas trim for the entire company. Planned

and tracked purchases for 72 stores to maximize budgets. Coordinated

deliveries and installation schedule. $250 - $400K annually.

* Increased 15.5% in sales above plan for company in 4th quarter seasonal

business. Upgraded Trim-A-Home Shop concept utilizing existing fixture

package. Developed additional fixture components to maximize space while

maintaining customer accessibility. Worked with graphic designers to

create a cohesive Trim-A-Home signage / graphics package to fit fixtures

and shop environment.

HECHT'S / THALHIMERS, Winston Salem, NC 1990 - 1993

Visual Manager

Coordinated all visual and promotional sets for 2 store locations.

Directed the visual staff on installation and maintenance of all interior

and window displays, including seasonal trims, promotional setups, and

special events.

EDUCATION

Associate Degree, Fashion Merchandising, Winsalm Business College, Winston-

Salem, NC

AutoCAD I / II, Northern Virginia Community College (NOVA), Arlington, VA

Web Design and Publishing Certificate Program UNC Charlotte

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