Marketing Manager

JESSE S. MCDOUGALL

D I G I TA L M A R K E T I N G S T R AT E G I S T, A U T H O R, T E C H N O L O G I S T, H A Y F A R M E R

PROFILE

I am a senior-level digital marketing strategist seeking a full-time position doing the work I enjoy, in a place I love, with a company I admire.

EXPERIENCE

DIRECTOR OF DEVELOPMENT & MARKETING C ATA LY S T W E B W O R K S 2009-2012

Catalyst Webworks was a custom web development and digital marketing rm. As the Director of Development & Marketing, I managed

50 national clients. I crafted, executed, and monitored digital marketing strategies, provided technical and marketing support, managed

our team of developers, coded custom CMS web sites, and managed our server infrastructure. I also traveled the country speaking at

industry conferences about our content discovery, community-building, and digital marketing strategies. Our clients included Harvard

University, Beth Israel Deaconess Hospital, and The Sustainability Institute, among others. My wife and I sold the business in May of 2012.

WEB EDITOR CHELSEA GREEN PUBLISHING 2007-2009

Chelsea Green is the leading publisher of books on the politics and practice of sustainable living. As Web Editor, I planned, staffed, and

managed the company's rst digital marketing department. I redesigned and programmed the company's web site. I crafted and executed

the company's digital marketing campaigns. I wrote and/or edited the daily blog content, designed the SEO/SEM strategies, rebuilt the

email marketing campaigns, and built and managed the e-commerce system. I established and maintained relationships with The

Huf ngton Post, AlterNet, TreeHugger, PlanetGreen, Current, and other notable digital communities in our niche.

During my time with the company, we tripled our web traf c, increased our sales across all channels by a substantial percentage, and

grew to become the second most popular book publisher on Twitter. My community-building and digital marketing strategies were featured

in Publishers Weekly, Publishing Trends, Book Business Magazine, and others.

E D U C AT I O N

Emerson College Boston, Massachusetts BFA in Writing, Literature, & Publishing Concentration in Writing & Publishing 2002

BOOKS & WRITING

Content Marketing: The De nitive Guide O'Reilly Media 2013

#tweetsmart: 25 Twitter Projects to Help You Build Your Community O'Reilly Media 2012

Start Your Own Blogging Business Entrepreneur Press 2007

Expand Your Business Using eBay Entrepreneur Press 2007

Currently, I write for GOOD, The Huf ngton Post, and Book Business Magazine on the topics of agriculture, science, sustainability,

and digital marketing.

SPEAKING

O'Reilly Media's Tools of Change Conference New York City 2009, 2010, 2011, 2012 & 2013

Publisher's Group West Annual Conference Las Vegas 2009 & 2011

Mountains & Plains Independent Booksellers Association Denver 2011

Vermont Businesses for Social Responsibility Conference Burlington 2008 & 2009

SKILLS

Writing, Digital Marketing Strategy & Execution, Project Management, SEO/SEM, Video Marketing, Content Marketing, Community & Brand

Development, ROI Tracking & Analysis, E-Commerce, Budgeting, Personnel Management, WordPress, PHP, MySQL, JavaScript + jQuery,

HTML + CSS, Teaching, Public Speaking, Editing, Grammar, Strategic Planning, Social Media Strategies, and Grilling

REFERENCES

Shay Totten Communications Director Chelsea Green Publishing *******@************.***

Dave Burdick Business Curator GOOD Inc. ****@*******.***

Jack Savage Director of Communications Society for the Protection of NH Forests *******@*************.***

Kat Meyer Co-Chair & Community Manager O'Reilly Media ******@*******.***

802-***-**** *****@***********.*** JSMCDOUGALL.COM

JESSE S. MCDOUGALL

D I G I TA L M A R K E T I N G S T R AT E G I S T, A U T H O R, T E C H N O L O G I S T, H A Y F A R M E R

I became aware of Jesse's talents because I was jealous of what he was doing I'd read about something new that was possible in the

digital world, and bang! Jesse not only understood the complexities of the new technology but was able to implement it so quickly it made

my head spin. I had to get to know this guy. Seeing Jesse speak at a conference and meeting him made my convictions about him deeper

he understands digital on a level that is second nature: how to turn a user's intent into conversion.

Chris Middings, Digital Marketing Manager, Seventh Generation on November 15, 2012

Many consultants know the technology, as does Jesse. What sets Jesse apart is his interest in understanding the clients needs in order to

help them use that technology to reach the desired goal. In helping focus our online communications strategy and train our staff, Jesse

provided some of the most clear and concise advice I've heard.

Jack Savage, VP of Communications & Outreach, Forest for the Protection of New Hampshire Forests on October 25, 2012

Jesse was a key employee in our effort to redesign and rebuild Chelsea Green's website, transforming our online presence from a rather

dull webpage to a more dynamic, interactive and intuitive website that helped our readers engage with us, our authors and each other.

From behind-the-screen coding to design and layout, and later taking the reins of our social media presence, Jesse demonstrated his

versatility and adaptability. I highly recommend him.

Shay Totten, Communications Director, Chelsea Green Publishing on August 28, 2012

Jesse knew what types of content to pitch to HuffPost Green and how to package it, but what impressed me most consistently is how he

built excitement and a community around a brand and products that you might not expect to have a digital audience like that. He trained an

online audience to look for contests and other interactives at certain times of day and was able to point them in the direction of timely,

promoted content while respecting what they wanted out of it.

Dave Burdick, Business & Environment Curator, GOOD Inc. (formerly of The Huf ngton Post) on August 29, 2012

I chose Jesse as my development partner for the redesign of one of my client's WordPress websites. I wasn't just after his technical skills,

though I also valued his content marketing and SEO experience, as the success of this project lay in re-focusing the site around the

client's great content, using it to drive search traf c and leads. Jesse was a breeze to work with and the results were stellar: within two

weeks of the re-launch, my client reported receiving cold calls from people who had found the site, scanned the content, understood the

product, and picked up the phone. That's success in anyone's book, and Jesse's expertise played a key role.

Meg Maker, President, Megmaker Communications on October 2, 2012

Jesse writes Book Business magazine's E-Marketing Strategy column. His pieces are expert and entertaining; along with providing great

ideas and insight into the ever-shifting world of Internet marketing, there's always at least one line in each column that makes me laugh out

loud. His column is a reader favorite, and one that Jesse consistently les before deadline and to-length. Highly recommended.

Brian Howard, Editor-in-Chief, Book Business Magazine on August 28, 2012

802-***-**** *****@***********.*** JSMCDOUGALL.COM

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