Marketing Manager

Mandy Manouchery, MBA

Telephone: 647-***-**** *****.*******@*****.***

Global Integrated Marketing Manager/Digital Marketing

A natural strategic thinker and self starter who demonstrates innovative approaches to problem solving. A marketing professional with over 9 years of international marketing experience in financial services, consulting, education and consumer packaged goods. Expert in developing and implementing strategic integrated marketing including digital plans and programs across B2B and B2C sector. Client focused strategic manager who builds relationships with business executives and diverse, high-performing teams to consistently improve performance.

Developing Digital Marketing Campaigns

that Deliver a High ROI

Conversion optimization, SEM, SEO, Google Analytics, Google Adwords; SEO with PPC

Web Analytics, Omniture, Salesforce, Unica Campaign

Digital Campaign, Email Campaign Website, Face book,

Excellent Quantitative & Analytical Skills

Developing Multi-channel Campaigns

Budgeting, Campaign Evaluation, Planning& Forecasting

Developing & Implementing of Lead Generation Process

Certified Project Management

professional experience

Benecaid Health Benefits Insurance (Toronto, Ontario), www.benecaid.com 2011- Present

Digital Marketing Manager - Group Insurance- Financial Services Sector Developed and executed strategic digital marketing plans and programs to support the development of the Group Benefits product and service initiatives across B2C sector;Planned and implemented social media strategy, posted and responded to consumers and plan members through a variety of social media channels (Facebook page, healthy debate blog on Benecaid's website ); identified and recommended the best and most appropriate digital and social media channels to support marketing campaigns though tracking, reporting and analyzed consumer's insight;Analyzed business trends and consumer insights, identified key target audiences, key messages and value propositions; collaborated with agency partners and liaised with sales and marketing team to ensure seamless integration of all digital marketing activities into the broader customer marketing plan;Created and maintained marketing KPI metrics and dashboards and measured the performance against objectives; built team relations that fosters an effective and productive environment; developed, managed and reported on monthly budget and return-on-investment (ROI).

Munich Reinsurance Group- DAS division (Toronto, Ontario), www.munichre.com/www.das.ca 2010-2011

Integrated Marketing/Digital Marketing- Financial Services Sector Contract

Munich Re is a multinational company and one of the world’s leading reinsurers

Acted as an internal consultant, reported directly to CEO and Senior Marketing Manager, developed and implemented a countrywide integrated marketing and promotional plans for B2C (Consumer), and B2B2C (Consumer through broker channels) across online and offline platforms;Led the cross-functional teams, coordinated marketing activities with both Canadian and Global Social Marketing teams,developed the creative briefs for advertising agency to create targeted social media campaigns across social media channels;, resulting in 20% increase in the actual sales;Liaised with the web team and the advertising agency, spearheaded, revamped, re-launched the website to maximize the lead generation opportunities, added online features; gained consumer insights from web reports and launched e-marketing programs and interactive features; researched, and managed the social media content on Facebook and Linked-in;Developed Search Engine Marketing (SEM) services including PPC advertising and Organic Search Engine Optimization (using link building and keywords optimization), which increased traffic to the website, delivered measurable results, and increased the lead generation and conversation rates by 20%;Managed marketing budget, analyzed, measured and monitored marketing effectiveness and cost efficiency of marketing activities against KPIs; cost/ benefit analysis for major projects; Conducted post campaign analysis of all marketing initiatives to determine ROI.

Angus and Associates Consulting (Toronto, Ontario) www.hhangus.com 2008 – 2010

Marketing and Business Development Manager- Professional Services Contract

A leading Canadian consulting firm handling multi-million dollar projects for various sectors

Acted as an internal consultant, developed and led implementation of strategic, fully integrated marketing and communications plans with $10M budget across online and offline platforms to maximize acquisition and retention opportunities as it relates to key client strategies;Developed and implemented digital cross-selling advertising campaigns in collaboration with the Business Development team to increase lead generation process; delivered an unprecedented 15% response rate and a 8 % sell-through on online campaign providing solutions for SMB’s ( Small-Medium Businesses) ;Created sales support materials and assist with RFP responses; prepared presentations and strategized content for client’s meetings; actively participated in discussions; built and maintained relationship with existing clients and cultivated relationships with new client appointments.

Uuniversity of London, Imperial Business School (London, UK) 2007 – 2008

Marketing and Brand Consultant - http://www3.imperial.ac.uk/business-school Contract

Ranked as world’s 5th top university Acted as an internal consultant, developed and implemented strategic marketing plans and programs- designed to maximize students' online experience;Conducted competitive analysis, defined the value proposition and promoted the brand of University across the online and offline platforms through integrated media campaigns;Identified the key target audience ;created compelling direct response marketing messages, designed to drive lead generation, including website, banner, email, landing pages, brochure, e-newsletter, print, tradeshow/conference, educational events, podcast and webinar;Managed university-industry events; developed and formulated digital marketing initiatives, resulting in an increase of the number of students by 15%.

British American Tobacco (London, UK),

Brand and Marketing Communications Manager 2003 – 2006

World’s second largest Tobacco and Canada’s leading Tobacco Company, with over 250 brands in its portfolio

Managed the $2 M annual marketing budget for two global brands, developed and implemented a strategic marketing plans and programs across B2B and B2C sectors;Managed international corporate events; planned content and designed the process from logistics, travel, content, to communications;Developed and implemented multi-channels marketing and promotional campaigns for SMB’s (Small- Medium Businesses), directed external multinational marketing agencies in creative development and implementation of new product ideas, sales collaterals, POP, POS initiatives, resulting in double digit increase in sales;Analyzed the consumer research based on market size, growth rate; re-launched the two cigarette products of Dunhill and Pall Mall through various campaigns; developed winning pricing strategies, messaging and positioning.

British American Tobacco (London, UK), 2002- 2003

Assistant Marketing and Brand Communications Manager One year period - because of promotionDeveloped and implemented various internal marketing and brand communications campaigns;Organized various marketing events including product launch events for distribution channels.

Education

MBA ( Master of Business Administration), Majored in Marketing and Brand Management 2006- 2007

University of London, Imperial Business School, London, UK, Ranked as world’s 5th top university

Honored with Scholarship award for outstanding academic performance

BBA, (Bachelor of Business Administration) 1998-2002

Certification and Training

Marketing Planning for the Service Industry, Canadian Marketing Association, (Toronto) 2010

Digital Marketing, Social Media Marketing, Ryerson University, (Toronto) 2010

Certified in Project Management and MS Project from PMI, London, UK 2004

International Marketing and Brand Management, on the job training, Imperial Tobacco 2002-2006

UK, South Africa, UAE, Turkey

Professional Affiliations

American Marketing Association (AMA - Toronto Chapter) 2008 -2011

Program and Digital CommunicationsDeveloped and executed a 3 year strategic integrated marketing plan and programs for AMA- Toronto Chapter, resulting in an increase of 20% member acquisition; Organized and managed monthly Roundtable and Networking events for AMA;Liaised with sponsors and programming team leaders to design the events from concepts to implementations.

TESTIMONIALS

Mandy is a Marketing Professional with a clear focus on strategic planning, development and implementation of integrated marketing plans and programs. I am happy to have Mandy in my team. Hans Boehler, Senior Manager Marketing and Sales, Munich re Group/DAS Insurance

Mandy is not only an experienced and customer focused strategist but also an inspiring team player and dedicated marketer, she denotes a strong determination to fulfill her goals, while being honest to others. It's amazing to work with such a person. Scott Crone Regional Sales Manager, Munich re Group/ DAS Insurance

Mandy has proven herself to be a valuable contributor to the team. Her insights and ideas are out of the box and in many ways echo existing strategies being developed at the Board level. Mandy is a terrific asset to the AMA., President, American Marketing Association (AMA), Toronto

Contact this candidate