Sales Manager
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Title:Cassandra Nash
*****.****@*****.***
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Name: Cassandra Nash
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City: New York
State: NY
Zip/Postal Code: 10065
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E-mail: *****.****@*****.***
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Most Recent Job Title: Director Merchandising
Most Recent Employer: Tiffany & Co
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Desired Salary: Open
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Category: Merchandising
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Copyright c 1997- Lee Hecht Harrison, Inc.
CASSANDRA NASH
New York, NY 10065 *****.****@*****.***
SUMMARY
Senior Merchandising Executive with extensive experience with premier luxury jewelry
brand. Strong expertise in Category Management, Demand Planning, Supply Management,
Product Development and Retail functions. Highly successful in developing product from
inception to launch while maintaining strong brand authenticity.
PROFESSIONAL EXPERIENCE
TIFFANY & CO
., New York, NY 1985-2010
Director
Merchandising (2009-2010)
Category Management and Product Development Tabletop and Gifts
Generated sales for 14 departments totaling $100M and managed a Product Development
budget totaling $600K.
Drove the merchandising process with the creation of three years of worldwide merchandise
plans and supporting business strategies.
Established a 3 to 5-year new-product assortment strategy for the New York Flagship store
that reflected customer lifestyle patterns.
Increased New York Flagship Gifts Floor sales by 40%.
Ensured legal compliance of worldwide packaging requirements by guiding the Tiffany
fragrance re-design.
Produced $100K of incremental sales by partnering with William Yeoward Crystal in the
creation of the New York Flagship exclusive collection Mediterine .
Developed the RTT, Tiffany Notes and Keys bone-china pendant assortment generating $1.0M.
Sourced new vendor Nikko Ceramics to develop iconic Fifth Ave china box forecasted to
generate $950K.
Generated $1.0M with fast-track development and launch of new opening price point
crystal.
Director
Merchandising (2008-2009)
Category Management Tabletop and Gifts
Generated sales for 13 departments totaling $100M.
Defined the worldwide brand assortment by developing a three year merchandising and
business plan projection.
Managed all aspects of the bridal dinnerware, stemware and flatware exit strategy;
developing customer position statements and implementing new assortment strategy.
Generated $1.0M sales and reduced obsolete inventory levels by $97K by initiating a
tiered discount structure for volume Business Sales opportunities.
Achieved sales of $9.7M, a 67% increase over prior year, with the launch of a new iconic
leather assortment.
Led the strategic visual display repositioning of leather accessories while allowing the
balance of the gifts product categories to be highlighted.
CASSANDRA NASH Page Two
PROFESSIONAL EXPERIENCE
TIFFANY & CO
.,(Continued)
Director Merchandising
(2006-2008)
Category Management and Demand Management Tabletop and Gifts
Generated sales for 13 departments ranging from $200M to $150M.
Developed 18-month worldwide sales, inventory and purchase forecast in accordance with
financial and corporate objectives.
Managed planned sales and purchases of $200M and $60M respectively.
Reduced worldwide product category footprint through executing aggressive assortment
reduction, accelerated lifecycle planning and inventory pullback.
Exceeded $1.0M in incremental sales by introducing two brands, William Yeoward Crystal
and Riedel.
Generated $200K of sales in obsolete inventory.
Director
Merchandising (2001-2006)
Custom Design
Development and management of custom designed product for the most important Retail and
Business Sales clients and strategic donations.
Developed and delivered the Tampa Bay Buccaneers Super Bowl ring and ancillary gift
program totaling sales of $2.0M.
Increased sales by 52% in Championship Sports Trophies that included: NASCAR, Japan
Baseball World Series and Major League Baseball s World Baseball Classic.
Created a loose gemstone process ensuring Sarbanes Oxley (SOX) compliance.
Overhauled and implemented the Design Department software and hardware transition to MAC
OSX, Adobe CS and Rhino 3D Cad programs.
ADDITIONAL EXPERIENCE
TIFFANY & Co
.
Sales Professional
Account Associate Business Sales
Assistant Buyer Writing Instruments
Buyer Writing Instruments
Buyer Paloma Picasso Jewelry
Buyer Fashion Jewelry
Manager
Category Management Worldwide Trade
Manager Product
Sourcing
Group Manager
Product Sourcing
Group Manager Custom Design
EDUCATION
Bachelor of Arts,
Advertising
Marietta College,
Marietta, Ohio
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