Manager Marketing
Resume:
Title:Senior Tracking Clerk
****.********@******.***
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NAME:,
ADDRESS:
ADDRESS2:
CITY:
STATE: NJ
ZIP:
CANDIDATE ID: 2869026
US CITIZENSHIP:
EDUCATION:
EXPERIENCE: 0
WILL RELOCATE: No -
JOB WANTED:
RATE NEEDED:
TELEPHONE: 201-***-****
EMAIL: ****.********@******.***
HOMEPAGE:
COMMENTS:
HOTTEST SKILLS: market, product, campaign, promotion, brand, marketing, price, pricing,
sale, advertising, forecasting, profit, retail, culture, managed care, patient, budget,
budgeting, finance, forecasting
REVISION: 08-SEP-02
RESUME:
14992
Mark Calandra 732 Bloomfield St. #3
Hoboken, NJ 07030 201-***-**** ****.********@******.*** MARK S. CALANDRA
732 Bloomfield St. #3
Hoboken, NJ 07030
(h)
(w)
WORK EXPERIENCE
1997
-presentSchering Plough Corporation, Kenilworth, NJ
Market Research Product Manager, Schering Labs
Responsibilities Include:
* Establishing and managing all internet research projects for
physicians, consumers, and pharmacists
* Conceptualizing, designing, and implementing various research
projects to improve customer retention rates, market share, and formulary
acceptance for $350 million brand
* Creating an innovative research process to obtain feedback from
2,000 member salesforce. Analyzing and reporting information to executives
for the purpose of improving overall salesforce effectiveness
* Analyzing secondary data to identify trends and new promotional
opportunities
Summer 1996
Schering Plough Corporation, Kenilworth, NJ
Market Research Intern, Schering Labs
Responsibilities Included:
* Market Research Projects: testing and evaluating new TV ad campaign
for $800 million brand, managed care reaction for Rx to OTC line
expansions, and issues concerning improving patient satisfaction
* Organizing and supervising focus group research and survey
development
* Presenting findings and recommendations to management and executives
1993
-1995Noevir Direct Marketing, Inc., Montvale, NJ
Vice President
Responsibilities/Accomplishments Included:
* Establishing a profitable subsidiary of an international personal
care product company, assuming full managerial and P&L responsibility
* Developing business plans and coordinating the launch of all new
projects
* Managing staff and consultants
* Forecasting and Budgeting
* Supervising creative development for all advertising campaigns
1991
-1993Noevir Co., Ltd., International Business Development Division.
Tokyo, Japan
Market Analyst, Montvale NJ Office
Responsibilities Included:
* Pricing: Established retail prices for new products. Adjusted
existing prices. Set internal pricing between headquarters and subsidiaries.
Analyzed all changes.
* Promotion: Assisted Canadian subsidiary in the development of
promotions for product campaigns.
EDUCATION
1996
-1997 Columbia University Business School
MBA,
Marketing and Finance, August 1997
1987
-1991 Bucknell University
BA,
May 1991. Deans List
ADDITIONAL INFORMATION
Strong interest and considerable experience with the internet and internet
business. Proficient in PowerPoint, Excel, Microsoft Word and Access software.
Trained in Japan to learn business practices and culture. Enjoy
running, cycling, and reading.
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