Marketing Sales

Title:HRMS Functional Lead/Trainer

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NAME: Lore Levin

ADDRESS: *** ********* ***

CITY: San Mateo

STATE/PROVINCE: CA

ZIP/POSTAL CODE: 94403

COUNTRY: USA

EMAIL: ****************@*****.***

PHONE:

CANDIDATE ID: 197583

CITIZENSHIP: US

Citizen

EDUCATION: Bachelor Degree

EXPERIENCE: 1

WILL RELOCATE: Open

RELOCATION INFO:

JOB WANTED: Any

RATE NEEDED:

HOMEPAGE:

HOTSKILLS: Director of Corporate Marketing, TriMedia Technologies Inc.

ESUME

LORE DEVRA LEVIN

506 Cupertino Way

San Mateo, CA 94403

Tel/Fax: 650-***-****

Cellular: 650-***-****

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CURRICULUM VITAE EXPERIENCE OVERVIEW

o Dynamic professional with over two decades of experience in establishing and

implementing marketing, sales, and business development programs on a global

scale

o Professional experience beyond USA, with domain expertise in Asia, Europe and

the Middle-East

o Expertise in defining and deploying strategies necessary to build effective

marketing and business development opportunities (with P&L responsibility)

o Strong leadership qualities characterized by hands-on team building support

and goal-oriented motivation

o Flexible organizational skill-set for start-ups as well as mature

corporations encompassing investor relations and partnership strategy

development

o Experience in working with corporations, associations, trade organizations,

and many branches of the United States Federal Government and the US Armed

Forces

o Confirmed entrepreneurial abilities, self-motivated, and the ability to take

prompt and effective actions

EMPLOYMENT HISTORY

Director

of Corporate Marketing, TriMedia Technologies Inc.

Milpitas, CA, USA 2001

TriMedia is a spin off from Philips Semiconductor that develops and licenses

microprocessor intellectual property (IP) and related software. Backed by SONY

and National Semiconductor, the startup focuses on the delivery of media

processor IP cores and development tools.

o Developed the strategy, programs and budget to effectively introduce TriMedia

to its primary target audience (semiconductor companies and consumer

electronics manufacturers)

o Hired and built the marketing team capable of deploying campaigns that

successfully create mind share and awareness which shorten sales cycles

o Developed and deployed a world-class corporate image to quickly establish

market share through cost-conservative marketing, events, and public relations

campaigns

o Worked with licensees and investors (such as National Semiconductor and

Philips Semiconductor) to increase general collaboration, improve information

sharing, and initiate promotional marketing support

o Built and initiated business development and co-marketing programs in the US

and Europe with alliance partners (such as Mentor Graphics, Sarnoff, 2Wire,

Meicom, Momentum Data Systems, and Espial) to effectively expand awareness in

new markets

o Developed strong industry relationships as the TriMedia Board member for the

Embedded Microprocessor Benchmark Consortium (EEMBC) and as one of the founding

members of the Media Experience Consortium

o Managed staff and vendor relations for the maintenance of the

www.trimedia.com web site, public relations agency programs, electronics

promotions, collateral materials, and technical documentation

o Created a community awareness that is enticing to prospective clients,

strategic partners, and venture capitalists

Worldwide Director of Marketing, @Network Inc.

San Jose, CA, USA 2000

@Network is a global outsourced Internet infrastructure services and e-content

delivery provider. Its Pan-Asian focus includes strategically located Internet

Data Centers in Hong Kong, Japan, Taiwan, and the US. By peering with key

technology providers, their suite of mission critical network services enables

e-business on a global scale. CyberCity@Network was a joint venture of @Network.

o Directed the global marketing and communications efforts needed to establish

and maintain corporate image, enhance partnership and business development

opportunities

o Developed a proactive program (both on-line and out-bound) for assuring brand

awareness and mind share in the US and Asian markets including sales team

promotions, trade shows, and conference speaker program

o Managed and directed all localized marketing teams to design, develop,

produce, and disseminate materials (in English, Chinese, Japanese, and Korean)

for product marketing collateral, the www.atnetworkinc.com site, public

relations news releases, investor relations, and competitive market

studies/reports

o Developed and co-managed the Shareholder Meeting activities, documentation,

and presentations

o Supported the CEO and COO in Investor Relations. Responsibilities included

developing various presentations for fundraising as well as the drafting of the

Prospectus for the Series C round of funding

Head of @Network China Task Force

* Supported the bi-lingual training of business development and marketing staff

in Hong Kong, Shanghai, and Beijing

* Established and managed partnership development campaigns including

negotiations in Mandarin and the development of partnership proposals and

contracts

* Directed marketing and communications programs for the effective launch of

new data centers and enhanced services within China

Acting Co-Country Manager China, CyberCity@Network

* Solicited, negotiated, and signed key customer and government agency

alliances within China

* Developed and implemented sales, marketing, and business development programs

for the effective deployment of @Network services within China

* Conducted bi-lingual business presentations at trade events and arranged

private venture capital discussions

Director

Corporate Marketing Communications, ECnet

Redwood City, CA, USA 1999-2000

ECnet (formerly Advanced Manufacturing Online - AMO), is an e-commerce B2B

solutions provider in the high tech manufacturing community. The company

specializes in supply chain management, e-commerce services, and on-line vendor

relations management.

o Management responsibilities included hiring and staffing of all marketing

positions in the US, Singapore, Hong Kong, Taiwan, Korea, Japan, Malaysia, and

China

o Developed, budgeted, and deployed all global marketing programs utilizing

advertising, public relations, speaking engagements, trade show exhibitions,

media coverage, and the development of marketing collateral

o Directed the process to interview, assign and manage public relations

agencies, advertising contractors and other contractors in all countries to

deploy marketing and promotional programs

o Duties also included the planning, management, and upgrading of the corporate

web site (www.amoweb.com) and community portal (www.ecnet.com). Once the name

was changed from AMO to ECnet, the amoweb site was eliminated and the ECnet

site became both corporate site and community portal.

o Launched the renaming of ECnet by developing and implementing a complete

global marketing program

o AMO named "Best Internet Company of the Year 2000 in Asia," by Penton Media's

Internet World

o AMO's CEO, T.K. Wong elected "Internet Visionary of the Year 2000" by Penton

Media's Internet World

Chairman/Director, Associated Asia Investments Ltd.

Taiwan/British Virgin Islands

1990-1999

Associated Asia develops and implements Asian and global marketing and business

development programs in the B2B and Internet space. Strategic marketing

programs included editorial and investigative reporting support for publishers

and high tech (communications, computer, and electronics) corporations around

the globe.

o Developed and managed the sales, marketing and business development programs

o Hired, trained, and managed the reporters/stringers in Taiwan, Hong Kong,

Korea, and Singapore

o Worked directly with electronics manufacturers and publishers to promote

Asian manufacturers and create greater product awareness and increased sales

revenues

o Directed the development of the corporate web site (www.associated-asia.net)

to provide internal marketing and communications support and a guide for

investigative reporting within Asia

o Key clients signed - The ACE Group, Asian Sources (Global Sources), Winbond

Electronics, DEMPA Publishing, Phillips Publishing, Taipei Computer

Association, and the Southeast Asian Information Technology Organization (List

of contracts available on request)

o Concept, design and creation of Wireless International Magazine and

Components International Magazine for ACE Media Co., Ltd. including print and

on line versions, global promotions, trade show support, editorial content,

staffing and training of the editorial department

o Drafted the legal and official reply concerning Anti-Dumping Charges as

levied from the United States Department of Commerce Trade Commission against

Taiwan-based Winbond Electronics Corp. Defense covered their manufacturing

operations, marketing programs, and cost of goods

o Consulting services for the effective drafting and finalization of the Global

Y2K Compliance Guide for the complete manufacturing of semiconductors for

Winbond Electronics and the guide for the Y2K Compliant Guide's implementation

and marketing to all staff, distributors, and affiliates

Manager Advertising/Marketing, Skills Improvement Seminar Group

Taiwan

1989

-1990

Promoted consulting services such as international business marketing and

promotional communications skills to exporting manufacturers from Taiwan.

Interpersonal marketing skills encompassed English language business

communications, strategic market positioning, and contract negotiating skills.

Signed Roche Taiwan.

Manager Advertising/Marketing, Maple Leaf Incorporated

Taiwan 1989

Provided marketing, sales, and communications consulting services to Taiwanese

and multinational companies wishing to enhance their exporting, trade, and

business abilities with the West. Signed Philip Morris Taiwan and implemented

complete sales, market penetration campaign.

Accounts Group Coordinator, Saatchi & Saatchi Gaynor Direct Inc.

Taiwan 1989

Was retained as a marketing trouble shooter, specializing in new business

development for the Direct Marketing Group. Signed Jaguar Taiwan, Brachs

Chocolate, and Jacob Suchard with revenues exceeding US$ 6 million within the

six-month contract term. Also managed Proctor & Gamble and Nestle Taiwan for

the Advertising Division.

President, Unique Communications Inc.

Washington, DC 1982

-1987

Concentrations covered the marketing and promotions of the electronics and

communications industries in the North American market. Main clientele included

AT&T, Hubbel Electronics, Mobil Oil and included key Asian firms such as

Fujitsu. Areas of specialization included systems level communications

infrastructure, on-line database use, data mining and infrastructure

development, a nation-wide debt-card system, and promotions of finished

communications equipment. Direct outcome measured by client's substantial

growth figures.

o Developed and implemented the marketing program for 5,500 Mobil Oil

Corporation gasoline stations converting from cash service into automated Debit

Card Transactions and Electronic Funds Transfers. Worked with American Express,

Addressograph Farrington, SuperCom, and Omron, to implement conversion and all

stations successfully online and transferred to ATM/EFT system within the 24-

month program period.

o Market research studies for Fujitsu Systems (Japan) to penetrate the US

market with mobile, truck mounted computers to manage inventory controls and

fleet management tracking systems.

o Developed and implemented a series of incentive marketing programs for AT&T's

200 senior-level marketing executives prior to and following the divestiture

and development of Baby Bells

o Developed and implemented a series of direct marketing campaigns for

Chesapeake and Potomac Bell's one million subscribers for wired residential and

commercial telephone lines

o Developed and implemented incentive and promotional marketing campaigns for

Communications Workers of America, Mid-Atlantic Region (10,000 employees)

o Developed and implemented direct marketing programs for AT&T digital

telephone sales, promoted through 57 US-based AT&T offices with a marketing

staff of 1,100. Programs generated approximately US$ 1 million per state, per

month during the entire 10-month program. Estimated AT&T turnover attributed to

program exceeded US$ 450 million.

Vice President Public Relations, Paul Forbes & Associates, Inc.

Washington DC 1982

Concentrated on procuring new customers and then delivering marketing and

public relations campaigns. Successfully signed US Department of Justice, US

Department of Commerce, Mobil Oil, Melpar E-Systems, Color Me Beautiful and the

Mars Corporation.

Office Manager

Advertising/Marketing - Jones, Smith & Born

Washington, DC 1979

-1982

Signed and managed new accounts with US Departments of Justice, Agriculture,

Health and Urban Development, US Marshals, and the Environmental Protection

Agency. Also signed and managed accounts for the US Army, National

Oceanographic and Atmospheric Administration, NASA (National Aeronautics and

Space Administration, NAVSEA SYSCOM (Naval Systems Command), and the NSWC

(Naval Surface Weapons Center). Commercial endeavors extended to the MITRE

Corporation (Massachusetts Institute of Technology Research Center) and to the

Mobil Oil Corporation - marketing/promotions division.

Previous employment records and details on request

PERSONAL DATA

Awards:

* International Who's Who of Professionals - nominated and accepted 1997

* State University of New York - Alumna Honorarium 1989

* US Department of Commerce "Recognized Minority Firm" 1984, 1985

* US Department of Commerce "Showcased Woman-owned Business" 1984

* IABC/Washington Silver Inkwell (1st place) AV Marketing Presentation for

Mobil Oil 1982

* IABC/Washington Silver Inkwell (2nd place) Promotion for MITRE 1981

* State University of New York - Teaching grant in design 1976

Education:

* Bachelor of Fine Arts

: Communications Design, State University of New York at

Buffalo, NY 1977

* Graphic Design Program Design Dept., Southern Illinois University

at

Carbondale, IL 1972-1973

* Fine Arts Program, Corcoran School of Art,

Washington, DC 1967-1970

Languages:

English (native speaker), Mandarin Chinese (conversant)

Professional Memberships:

* International Who's Who of Professionals 1997 - lifetime member

Nationality:

USA citizen, resident of California, single

References on request

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