Manager Sales

Dawn Allen

** *** ****** ( Bluffton, SC ***** ( **********@*****.*** ( (H)

843-***-**** ( (C) 757-***-****

Professional Summary

Highly motivated, analytical, and business driven marketing professional

with over 14 years of progressive experience. Demonstrated ability to

develop comprehensive marketing and business plans that accelerate market

share and sales growth. Proven at identifying new opportunities, achieving

buy-in and enthusiasmand leading executions that have made significant

quantified results. Solid project management skills and excellent

attention to detail; highly numerate and able to effectively manage budgets

and lead teams. Well regarded by peers and managers for resourceful

problem-solving abilities, team-playing mind-set, and goal-surpassing

results.

Experience

DIRECTOR OF MARKETING/BRAND MANAGER, 2012 - Present

CALLAWASSIE ISLAND - Okatie, South Carolina

Proactively develops, establishes and maintains marketing strategies to

build and support membership and real estate sales. Develop, implement and

manage annual marketing plan to meet strategic business goals; gathers and

assesses necessary data and information to inform recommendations; involves

appropriate board members in the planning and implementation. Effectively

manages the marketing, advertising and promotional activities of the

organization. Define and measure the metrics of success of all marketing

efforts. Analyze and report findings, incorporating insight into decision

making.

. Stays abreast of competitor and customer environments to proactively

identify new marketing opportunities.

. Responsible for all aspects of brand management, ensuring overall

creative direction and programs adhere to policies and brand

guidelines.

. Determines and oversees production of all creative executions in

support of strategic marketing plans and objectives.

MANAGER, SALES PLANNING AND EXECUTION, 2009 - 2011

PRODUCT DEVELOPMENT MANAGER, 2007 - 2009

DAILY PRESS, INC. - Newport News, Virginia

Planned, directed, deployed and ensured appropriate actions were being

taken to develop and maintain a constant portfolio of business ideas and

opportunities for evaluation, with the success indicator being the

generation of new revenue and profitability. Delivered comprehensive

business and marketing plans with fully integrated tactics (advertising,

electronic marketing, direct mail, and broadcast media), budgets, timelines

and critical measurement components. Responsible and accountable for the

coordinated management of multiple related projects.

. Developed and implemented distribution and sales strategies to expand

the Daily Press' customer and revenue base through new product

development that will lead to recurring revenue generation.

. Executed the launch of MyTime magazine for women. Identified initial

consumer markets, determined publication size and paper quality to

minimize costs. Continuously research and evaluate target advertisers

to build advertising revenue.

. Conceptualized, planned and executed inaugural MyTime Women's Show,

selling out to over 90 exhibitors and ticket sales to over 1,000 local

women, opening a new revenue stream for the Daily Press. Show now

occurs annually with year over year revenue growth and profitability.

SENIOR MARKETING MANAGER, 2005 - 2007

MARKETING MANAGER, 2003 - 2005

TOTALVID, INC. - Norfolk, Virginia

Assessed, executed and analyzed a wide range of opportunities including

online advertising (banner, SEM) media and portal buys, multichannel

marketing programs, business development, distribution partnerships and

affiliate programs. Extracted insight from campaign data, identifying

relevant trends and provided well developed proactive recommendations to

enhance and exceed overall online marketing goals and objectives. Optimized

campaigns to ensure maximum performance via established metrics.

. Implemented, managed, and tested marketing campaigns to build brand

awareness and attract cost-effective, qualified visitors. Testing and

optimization resulted in a 100% reduction in customer acquisition

costs, while increasing new subscribers month over month.

. Planned and executed both triggered and promotional email campaigns for

all video categories, including list management, testing, content,

analytics & reporting, promotional calendar, and third-party vendor

selection.

. Established reports and monitored web site visitor patterns, analytics,

and metrics utilizing Omniture Site Catalyst and Google Analytics,

adjusting strategies as appropriate.

. Managed and executed all aspects of paid search campaigns including but

not limited to keyword generation, campaign architecture, bid research

management, text ad copy creation and landing page testing.

. Enhanced Web site usability through A/B creative, landing page

optimization and funnel analyses resulting in a 50% improvement in

overall conversion rate (subscription and a la carte sales).

MARKETING ANALYST, 2001 - 2003

BOMBARDIER DIRECT, INC. - Greenville, North Carolina

Drove catalog direct marketing efforts through list segmentation strategies

and analytical skills. Monitored and analyzed market data, including

product specific sales, overall sales volume, demographics, and pricing

strategies for products and recommended marketing objectives. Created

detailed analyses and reports on file attrition, retention, acquisition,

prospect lists and segment performance in order to spearhead new and

creative marketing strategies.

. Planned and led execution of online e-mail campaigns that increased

catalog revenue by 30%.

. Contributed catalog and campaign theme ideas that prove effective in

delivering overall message.

. Conceptualized online promotions, merchandising, cross-sell and up-sell

opportunities by highlighting top selling, best converting, and most

profitable products and categories, which contributed to a 12% increase

in average order size.

RESEARCH MANAGER, 1998 - 2001

NORTH CAROLINA'S EASTERN REGION - Kinston, North Carolina

Managed demographic and economic research for a 13 county economic

development agency. Developed and managed creative print and online

marketing collateral, including promotional materials, direct-mail pieces,

presentations and web site content. Gathered, analyzed and presented

information to support efforts to increase industry investment in the

region. Researched and prepared Requests for Proposals, working closely

with county and municipal representatives, utility partners, and local

business leaders.

. Reduced annual advertising expenditures 50% by compiling information,

designing and administering unique and comprehensive advertising

packages in house.

. Designed, published, promoted and maintained the organization's

premiere web site.

Education & Training

East Carolina University - Greenville, NC Stockton State College - Pomona, NJ

Bachelor of Science in Mathematics, 1993

Master of Business Administration, 1998

Concentration in Marketing and Concentration in Actuarial Science

Information Systems

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