Sales Marketing

Sonia akamatsu

CRA-SP ***** - PMP ****** (pending)

Brazilian

*** * ** ** ***. 42 - Manhattan - NY - New York - 20100

Phone 212-***-****/Mobile 917-***-****

Email: *************@*******.***

Achievements

Designatronics - Long Island, NY

Successfully built up the contractor's image and found companies in Brazil

interested in representing/distributing for a Long Island parts

manufacturer.

Novelprint - S o Paulo - Brazil

I managed and revised a large inventory of marketing materials. I was also

responsible for overseeing the process of applying for and managing rights

to Brazilian and US patents held by the company and its principals.

Led the relocation and reorganization of all employees in administrative

offices of the main plant within a four day schedule. This work included:

changing all electrical, phone and LAN cabling; planning, quotation,

management, controlling and closing contracts. The relocation project was

completed successfully within the time required constraints.

I conducted a critical analysis of communication expenses that led to a 30%

reduction of telecommunications expenses for the company.

Flow - S o Paulo - Brazil

Worked in various projects including; implementing new server & firewall,

structuring marketing department, public relations, Flow "5 year of direct

presence" celebration, local standard price list of all products, product

launches, sales force vs. market potential analysis, Technical Waterjet

Dictionary, industrial cleaning equipment certification, website update,

waterjet awareness project, launching new logo and new division, opening

stonecutting market.

Opened new market niche in stonecutting; outreach in educating and

increasing waterjet awareness though PR actions, seminars, exhibitions,

educational materials, printed materials, advertizing, etc - published 5

articles about waterjet technology and its capabilities in stonecutting

market

Increased waterjet awareness in mechanical metal niche and machine shops

(automotive, aerospace, machinery manufacturer, etc)

Built closer customer relationships through customer support program,

giving orientation on how to use waterjet to build their market, tools, etc

Flow increased the machine installations by more than 100% since opening an

office in Brazil and is the market leader in Brazil.

PROFESSIONAL EXPERIENCE

17/Ago/09 - Feb/2011 Novelprint Sistemas de Etiquetagem Ltda.

National label & labeling company in phase of

Re-structuring.

Actual Title: President Assistant

Responsibilities - Agenda, management reports (financial & production),

international call and emails, presentation in PowerPoint, organization of

directory, logistics of trips for directors and others employees.

Responsibilities changed after consultants assume the administration of the

company as well as the nature of my job. Being in charge of some projects

and expenses critical analysis, monitoring, budgeting and others issues.

10/Set/08 - 04/Dez/08 Abimei (www.abimei.org.br)

Brazilian Machinery & Equipment

Importer Association

Tittle: President Assessor

Assist the Association's President in various issues related to

Association. Organization of Techmei Trade Show, meeting with Chamber of

Commerce of many countries, contact with embassies and companies abroad.

Assessor committee of Social Responsibilities, Equipment, and others.

25/May/00 - 7/Dec/2007 Flow Latino Americana (www.flowlatino.com)

American Multinacional

Market Segments: Automobilist, Aerospace, Food,

Stone, Metal Mechanic, Oil & Gas, among others

Title: Marketing & V.P. Assessor

1) Marketing Communication Dept.

V Determine Marketing Plan Actions according goals for Sales, Increase

Waterjet Technology Awareness and introduce new logo and new division

V Prepare annual marketing & media budget according Sales & Marketing

Plan

V Keep Marketing Expenditures according budget, negotiating, approving

and tracking down expenses

V Market measurement per market niche, mapping prospects (MapInfo) and

analyzing concentration versus Sales Force

V Public Relation strategy, write releases, build up relationship with

media, create Press Kit for trade shows, and follow up all the

product, market, and institutional communication processes

V Search for right gift for our customers/business related, negotiate

and create final art

V Organize relationship events between company/employees;

company/associates; company/customers; company/third party companies

V Translations from English into Portuguese, update, create sales tools

(brochures, case study, testimonials, presentations, among others)

V Website update/renew

V Presentation for seminars (technical seminars about waterjet

technology with case study)

V Develop/create and produce graphic/printed material (sticker,

envelop, packs, folders, advertisement, etc)

V Create/write direct mailing and process data base (printed and

electronic)

V Search for opportunities to present seminars, interview and releases

to be published (technical issues as well as business related)

V Create presentation using Powerpoint for seminar, or any kind of

presentation

V Negotiate space for Trade Shows setup in Marketing Action Plan, help

in and work on Trade show organization (preparing all sales tools,

leads form, gifts, and all material related). Work on Trade Shows

helping in organization, collecting leads and also providing press

kits to media. Send releases to get as much visibility as possible.

V Answer phone calls from prospects, qualifying, selecting level of

interest and tracking down leads

V Help in 4 Point Program (for customers as way to help their business

to grow) - Orientation, some standard letter, etc

V Choose media, negotiate space, create ad, place and measure contact

with came from it

V KPI's - benchmark introduced to measure marketing actions and its

efficacy

V Specific quotes according customer's needs - machine configuration

changes according several items such as type of material to be cut,

niche of market, productivity, quality, etc

V Ideas for new products

10/Aug/99 - 13/May/00 Day by Day - English Course School

Dept. Exchange Program (High School Program)

Title: Bilingual Administrative/Secretary

1998. Itapadron Rep. Distr. Prod. E G n. Aliment cios

Food distributor

Title: Administrative/Finance/Sales Assistant

1995. Sky Digital

IT

Title: Marketing Assistant & Secretary

1989 - April/1991 American Express do Brasil

Title: Marketing Trainee/Mktg analyst - senior

EDUCATION

1987- 1995 Pontifica Universidade Cat lica de SP (PUC-SP)

Business Administration with emphasis in Marketing

Bachelor (regular course were completed in 1991, but

training report were presented in 1993 and oath

maiden in 1995)

Fluent English - Berkeley ELP - University of

California - English Language Program from 19/10/98

to 18/12/98 (Good written, comprehension, and spoken

level)

Spanish Basic - SENAC (written skill & spoken

reasonable, better comprehension)

MAPINFO Professional - Geograph (32 hrs)

Basic and Advanced Module - 11 to 21 July 2005

Public Relation Course - ESPM (12 hrs)

Assessoria de Imprensa - Por que, Quando e Como

17 - 20 July 2006

Time Management Course - ESPM

17-20 July 2007

Project Management and Planning w/ emphasis in PMI

Impact Tecnologia (40 hrs)

10/11 - 15/12/2007 (9 AM - 6 PM)

PMP Intensive Preparatory Course - Cheetah Learning

New York City - 14 - 17 April 2008 (36 hours)

Project from Hell workshop with Peter Taylor

New York City - 27 October 2012 (8 hours)

Internet, Office Package (Word, Excel, Powerpoint,

Access), graphic software's (Corel Draw & Photoshop),

mapping software (MapInfo)

Cultural trips abroad - 5 times to U.S.A

6 times to Europe (France, Italy,

Switzerland & Luxembourg)

Work Trip - Marmomacc Trade Show in Verona

(4 - 7 October 2007)

PROFESSIONALS REFERENCES

References available upon request.

Contact this candidate