Chris Vetter

503-***-**** Mobile 503-***-**** Fax

abpjan@r.postjobfree.com http://chrisvetter.com

Management, Marketing, Media and Communications

Launched marketing and media campaigns for more than 100 companies, organizations and brands.

More than 18 years of experience as a manager, account executive and public relations professional.

Seasoned political consultant. Managed or guided more than a dozen campaigns.

Award-winning publisher, writer and speaker. Expert content developer and art director.

Performed more than 2000 hours of community service work for non-profit organizations.

Skills

Public Relations and Social Media Marketing and Branding Leadership and Management

Event Planning and Logistics Graphic and Web Design Corporate and Direct Sales

Nonprofit Administration Crisis Management Consumer and Policy Research

Negotiation and Mediation Public Speaking Fundraising and Grant Writing

Political Consulting Copywriting and Editing Technology Consulting

Business, Media and Publishing Experience

Vetter Group President, Communications Director, Account Executive Mar 1996 present

Founded dynamic communications agency offering Web and graphic design, Internet and social media

marketing, advertising, branding, electronic commerce, public relations and market research.

Served over 100 clients including, Intel, Nike, Turner Media, AOL Canada, Portland Winter Hawks,

Portland Trail Blazers, AutoShopper, Backup Silo, DRW Networks, Etchcraft and Marketing Analysts.

Generated more than four million earned media impressions for private sector and political clients.

Facilitated research project for CNN that transformed national marketing trends; the landmark study

confirmed the value of Internet advertising and Time Warner invested millions in online promotions.

Developed successful branding and advertising campaigns; pioneered commercial use of social media.

Pioneered electronic commerce solutions for retail product and gift industry companies.

Managed diverse team of resellers, designers, content developers and technology professionals.

Designed PowerPoint presentations to display market research data and analyze consumer trends.

Installed high-speed networks; provided software training and information technology consulting.

WebVisions Communications Director Apr 2011 present

Solicited earned media for the WebVisions technology conference at the Oregon Convention Center.

Scheduled appearances for Executive Director Brad Smith on local television and radio stations resulting

in more than 350,000 impressions. Drafted press releases and news features.

Recruited sponsors for the expansion of WebVisions to Atlanta, New York, Chicago and Barcelona.

Broke the all-time attendance record for WebVisions 2011, boosting ticket sales 30%.

Created the annual WebVisionary Award for Oregon leaders who promote the technology industry.

Persuaded Sam Adams, Brad Avakian and Jefferson Smith to speak at the conference.

Stock Rabbit Partner and Account Executive May 2010 Apr 2011

Launched subscription-based stock market prediction service for day traders.

Promoted stockrabbit.com using social media, online advertising, cold calling and reseller programs.

Managed development team that designed the predictive modeling software.

Ptown Books Communications Director Aug 2010 present

Promoted the true crime book The Peyton-Allan Files by legendary Oregon journalist Phil Stanford.

The Peyton-Allan Files spent several weeks at the top of the regional bestseller list in late 2010.

Designed ptownbooks.com and sold books online, including his previous bestseller Portland

Confidential. Launched successful social media marketing campaigns. Created promotional materials.

Promoted City of Roses comic books, featuring stories from the Portland crime scene in the seventies.

Stanford appeared on KGW, KATU and KOIN plus radio stations across the Portland market. Articles

about The Peyton-Allan Files appeared in The Oregonian, Portland Tribune, Willamette Week, Portland

Monthly and other publications.

Inside Portland Magazine Publisher, Editor, Art Director, Writer Feb 2003 Jun 2008

Created popular Internet publication offering profiles of business leaders and media personalities,

regional news, concert reviews, movie previews, sports coverage, travel features and advice.

Designed insideportland.com Web site and marketing materials; created graphics and edited photos.

Supervised staff of more than a dozen writers, photographers and designers.

Drafted features and columns read by thousands of Oregonians.

Broke news that shaped public policy. Generated interest in regional attractions and events.

Political and Campaign Management Experience

Oregonians Against Predatory Towing Founder Dec 2011-present

Jefferson Smith for Portland Mayor Adviser Sep 2011 present

Brad Avakian for Oregon Labor Commissioner Communications Team Feb June 2012

Barack Obama for U.S. President - Oregon Organizer Feb Nov 2008

Dick Schouten for Washington County Commissioner Campaign Manager Feb May 2008

Sam Heiney for Hillsboro School Board, Position 5 Campaign Manager Feb May 2007

Dan Mongiardo for Kentucky U.S. Senator Senior Adviser 2004

John Kerry for U.S. President - Oregon Organizer 2004

Al Gore for U.S. President - Oregon Organizer 2000

Bill Clinton for U.S. President Oregon Regional Coordinator 1992, 1996

Tom Bruggere for Oregon U.S. Senator Event Manager 1996

Dave Frohnmayer for Oregon Governor Organizer 1990

Coordinated campaign strategy, media and direct mail planning, message development and research.

Raised more than $500,000 for regional and national political candidates.

Presented at more than 30 conferences and political forums on business and public policy topics.

Organized the largest outdoor political rallies in Oregon history; planned dozens of campaign events.

Erased a 17-point deficit in the final six weeks of a Kentucky U.S. Senate race.

Secured endorsements; drafted voter pamphlet statements; organized volunteers and phone banks.

Designed Web sites, social media profiles and promotional materials for media campaigns.

Education and Professional Associations

Whitman College Class of 1994, Politics Major, Honors Student, Class President, Debate Champion

Portland Community College Phi Theta Kappa, Class President, Newspaper Editor

Organizations American Marketing Association, American Association of Political Consultants,

Society of Professional Journalists, Oregon Entrepreneurs Network, Public Relations Society of America

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