Chris Raiser
Email: *********@********.***
Address: **** **** *****
City: Discovery Bay
State: CA
Zip: 94505
Country: USA
Phone: 925-***-****
Skill Level: Director
Salary Range: $120,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Christopher Scott Raiser
4059 Pier Point Discovery Bay, CA 94505 925-***-**** (Home & Cell) *********@********.***
Sr. Business Manager
Sales / Business Development / Strategic planning / Market Expansions /New Product introductions.
Proven track record of expanding business and markets for Large Food Manufactures. Successful business development and marketing with success growing revenue and profits for CPG in the food industry.
PROFESSIONAL EXPERIENCE
4-1-08 to 11-9-12
Concept Sales and Marketing
Sr. Business Manager
Managed the top revenue lines. Work very closely with manufactures building business plans, forecasting and creating a yearly budget. Creating a yearly promotional plan for retailers and distributors. Executing that plan at Retail level. Selling in new items, business reviews at all accounts and pioneering new manufactures into the market. In charge of all Food show planning and budget. Managed business managers and independent sales team. Team lead for Market Centre for the West. HQ responsibility at Raleys, Save Mart, Lucky, Market Centre, C&S. Meeting sales goals and manufacture financial objectives.
* Kind Bars pioneered Kind Bars, grew existing client revenue 50% every year for the last three years.
* Pirates Booty grew existing client revenue 35% every year for the last three years.
* Lundberg Rice grew existing client revenue at Market Centre 79% in three years and 28% for the rest of the market.
* Good Health grew existing client revenue 28% every year for the last three years.
* Krave Jerky grew existing client revenue 50% every year for the last three years.
* Food Should Taste Good grew existing client revenue 25% every year for the last three years.
* Lucini/Delverde grew existing client revenue 50% in the last two years.
*Chipita America grew existing client revenue 28% in the last two years.
* Boyd`s Coffee grew existing client revenue 40% in the last four years.
* Food Collective grew existing client revenue 30% over the last four years.
* EVOL grew exiting client revenue 40% over the last 4 years.
* The following lines are all pioneering lines PR Bars, Russo`s Pizza, Earthly Choice, Barrel of Fun snacks, Virginia Nuts, RAAW FOODS. These lines are now in distribution at most distributors and retailers.
9-1-07 to 4-1-08
Natural Specialty Sales
Business Manager
Responsible for Kellogg`s, Kashi, Country Choice cookies, Organic Bistro, Pets Choice. Yearly promotional planning, budgets, forecast, New Item presentations to all accounts. Safeway/Save Mart/lucky/Ralph`s/Stater Brothers/Gelsons/Albertsons/Bristol Farms/UNIF/Natures Best/Market Centre.
9-10-04 to 9-1-07
Real estate investing and managing
Built a custom duplex, designed and managed entire two year project.
Manage rental properties.
2000- September10, 2004
Advantage Sale&Marketing
Business Manager Non Foods
Responsible for Unilever, Slim Fast, SunStar Butler Oral Care, 3M, Prestige Brands, Mr. Coffee, Yearly
Promotional Planning budgets, forecast, New Item presentations to all accounts. Albertsons/Raleys/Save Mart/C &S F-4-L/Food Maxx all Independent accounts. 2002 Butler Oral Care Pacific Region Broker of the Year/National Broker of the Year.
1998 - 2000
Advantage Sale&Marketing
Business Manager C-Stores
Responsible for Power Bar and Oberto beef Jerky Yearly Promotion planning all new item presentations, all HQ calls. Managed four sales people called an all C-Store HQ accounts.
1996 - 1998
Advantage Morris/LeBaron
Business Manager / Account Manager
Responsible for G.F.A (Great Foods of America) Yearly Promotion Planning
Key Account sales Fleming Foods, Certified Grocers, United Grocers, Nob Hill Foods
Responsible for all Promotional Planning at all accounts, all the planning for the Food Shows
#1 total Dollars at Both Fleming and Certified Food Shows 1998
1995 - 1996
Morris / LeBaron
Business Manager / Account Manager / Schematic Specialist
Responsible for G.F.A and Forest Tech Lines Yearly Promotion Planning
Key Account sales at Nob Hill Food Stores
Increased sales; first year up 138 %, Filled 170 voids first year
Schematics- updated every section monthly for Nob Hill Controlled entire chain
-1996 Schematic person of the year-
1994-1995
Morris/LeBaron
Safeway Schematic Specialist
In charge of putting all proposals together for business managers
In charge of updating all schematics Morris/LeBaron is responsible for at
Safeway. Safeway`s set crew remodels and new store openings.
1993 - 1994
Morris / LeBaron
Key Account Sales
Called on Food-4-Less, Foods Co. Cala Foods
Direct Sales- Increased sales Food-4-Less
3-stores from a $60,000 to a $2,500,000 per year
1991 - 1993
JJ Morris
District Manager
Managed west and south bay areas, Managed six people covering 420 stores
1989 - 1991
JJ Morris
Independent sales
Territory Palo Alto to King City
-1990 Salesperson of the year-
1988 - 1989
JJ Morris
Chain Sales
Territory Santa Cruz to King City
Called on Safeway, Lucky`s, Albertson`s
1984 - 1988
Macdonald`s Foods Store
Scotts Valley, Ca.
Journeyman Clerk
Work all apects of grocery trade
Education
Cabrillo College
Aptos, Ca.
Marketing and Business Management
San Francisco State University
Marketing and Business Management
References
Available on request