Sales Manager
Resume:
Title:Steven R DeLabioPage
*****.*******@*******.***
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Name: Steve DeLabio
Address:
City: Oreland
State: PA
Zip/Postal Code: 19075
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E-mail: *****.*******@*******.***
Primary Phone:
Background
Most Recent Job Title: Senior Manager, Social Media/Mobile Strategy
Most Recent Employer: Merck & Co., Inc.
Career Level: Manager, Director Level
Availability or Timeframe: Immediately
Authorized to work in the US: Yes
Security Clearance:
Do you have transportation: Yes
Over 18: Yes
Education:
Languages Spoken:
Job Preferences
Desired Salary: $120,000 Yearly
Willing to Relocate:
Desired Job Titles:
Desired Job Types:
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Desired Shifts:
Desired Travel:
Category: Marketing, Media/Publishing, Sales/Business Development
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Industry:
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Copyright c 1997- Lee Hecht Harrison, Inc.
Steven R. DeLabio
1111 Summit Lane
Oreland, PA 19075
*****.*******@*******.***
Multi-Channel Marketing Professional with diverse background that spans social media,
mobile / eBusiness, commercial operations, and sales. Expertise in leveraging new
technologies and strategies in life sciences sector. Uses technical foundation to bridge
communications with IT and optimize customer experience / engagement. Known for developing
and implementing strategies aligned with CRM and business objectives.
PROFESSIONAL EXPERIENCE
Merck & Co., Inc
.
2008
CurrentONLINE Communications, Social Media Strategy, Senior Manager
Defined Web 2.0 /social media strategies and capabilities as they pertain to Merck, for
healthcare professionals and consumers, branded/unbranded, and ethical/OTC segments, with
global responsibility.
Identified areas where Merck can participate, develop appropriate guidelines,
distribute to the organization, and consult with the brand teams to implement strategic
tactics.
Established a cross functional Social Media Strategy Council, and the One Merck Social
Media Strategy Project, to give rise to and guide Merck strategy.
Created a Social Media Collaboration teamsite community to serve as both a repository
and resource center where global stakeholders can access and contribute information.
Key Projects: Social Media Monitoring, FDA Social Media Hearings and Comments, Merck
Trademarks, Update Corporate Policy 36 (Computer/Internet Acceptable Use), and Platform
Specific Guidances (Facebook, YouTube, Twitter, Wikipedia).
Mobile Strategy Initial work completed to define and implement mobile device strategy
for both application and mobile web functionality for all customer segments and global
implementation.
2006
2008 ebusiness strategies & solutions (eBSS), Senior Manager
MerckMedicus.com - Responsible for comprehensive site management, including
maintenance, promotion and site innovations for the purpose of acquisition/registration
and retention of brand team sales targets.
MerckSpeakerServices.com - Maintain, promote, and innovate the site in support of
organizational goals including, but not limited to, increasing site utilization by
speakers.
Represent all eBSS websites to support Multi Channel Marketing, working in conjunction
with other channels and brands, and position the websites to enhance the value of the
brands to the targeted customers (HCPs and HCCs).
Work together with New Commercial Model (HQ and field based) to address both customer
requested and predictive solutions.
Responsible for the negotiating and maintaining contracts ($7M) for content covering
all eBSS websites.
Communication and promotion of all eBSS websites to field sales employees in order to
support and provide value to external customers, including exhibiting at field sales
semester meetings.
Key projects: MCM JANUVIA Diabetes Disease Awareness Discussions; FAST Search Engine
Upgrade for MerckMedicus and MerckSource (led to Special Achievement Award); and Evidence
Based Medicine Content Switch (Web and Mobile application).
2002
2006SALES COMMUNICATIONS / POLICY & COMPLIANCE, SENIOR MANAGER
Provide appropriate support for the development and distribution of all non-product
communications, including Field Sales Polices, Medical Education, Office of Sales
Compliance, and Sample Accountability.
Plan, develop, and cascade special communications for Grants, Semester meetings, and
cross functional meetings.
Manage the communication process for critical review across divisions by determining a
need, working with all relative parties to draft communication, gain legal approval and
distribute communication.
Key projects: HIPAA Tracking, Exhibit Policy & Procedures, Third Party Scheduling
Websites, USHH-MVD Transition Team, Speaker Violation Communications, and the revised
USHH/MVD Field Policy Letters.
Administer Pyramid Awards for USHH field sales; VP-DSA, NMIP, and Promotional Awards
(position below)
Operational Excellence Award, FIT Annual Awards, December 2004
Steven R. DeLabioPage
******.*******@*****.***
2000
2002REWARDS AND RECOGNITION, MANAGER
Managed the Reward and Recognition Program including 2 direct reports. Managed the Non-
Monetary Incentive Plan (NMIP), a field based bonus plan with over 7,000 USHH field sales
participants and a budget of $12M.
Administer Rewards and Recognition Program for USHH field sales: Masters Club,
President s Club, Vice-President s Club, and Vice President s Distinguished Service Award
(VPDSA), and Promotional Awards.
Communicated with Sales Council on issues regarding award programs policy, planning,
budget, and structure.
Responsible for all award programs communications, budgets, strategy, and vendor
management.
Key projects: Field Meeting Services Web Registration, Meetings Consolidation
Evaluation, and post-meeting Surveys for trimester and semester sales meetings.
1999
2000SALES FORCE LOGISTICS, PROJECT MANAGER
Managed interaction between field sales and support departments to communicate ideas,
concerns, and best practices.
Designed and implemented surveys and teleconferences to field personnel in order to
identify areas for performance improvement. Analyzed all data received and presented to
appropriate departments.
Key projects: Rollout of American Express Corporate Credit Card, Sample Bags/Trunk
Blankets, and Internet Access.
Developed communications to address logistical issues that were distributed to the
field sales force.
1997
1999PROFESSIONAL SALES REPRESENTATIVE, Center City Cluster, Philadelphia,
Pennsylvania
Cluster led district in growth (18%) and PPO (102%) in 1998 and earned Vice President s
Club Award, 1998
Coordinated cluster s efforts for the launch of Maxalt to achieve 128% PPO in 1998.
Effectively targeted key physician and large group practices to increase reach and
frequency of calls.
Special Assignments: Health Education Champion, Computer Champion.
Pennsylvania Region Sales Awards: 4th Quarter 1997 Vasotec, 2nd Quarter 1997
Performance Award
1994 1996SALES INFORMATION APPLICATION & DEVELOPMENT, SENIOR TECHNICAL ANALYST
Completed sales force realignments, optimizations (Tactician GIS package), analysis,
and deployment.
Contributed to the decision making process regarding sales force Business Rules.
Vice President s Distinguished Service Award, 1996
1991 1994FIELD COMPUTER APPLICATIONS DEVELOPMENT
Evaluated and implemented new technology solutions to support and increase efficiency
of the sales force engagement with customers.
EDUCATION
Masters of Business Administration,
Marketing Concentration, LaSalle University,
Philadelphia, PA
Bachelor of Arts,
Computer Science, LaSalle University
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