Sales Marketing

Scott Cohen

Email: *********@********.***

Address: **** **** ***** *****

City: Anthem

State: AZ

Zip: 85086

Country: USA

Phone: 480-***-****

Skill Level: Experienced

Salary Range: $72,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Scott Cohen

3868 West Links Drive

Anthem, AZ 85086

Cell Phone: 480-***-****

E-mail Address: *******@****.***

GLOBAL ENTRY SPECIALIST

Competitive Analysis, Global Marketing Objectification, Strategic Thinking: Eight (8) year career in helping small to medium-sized firms to develop, implement, manage, and evaluate entry strategies for market penetration, market development, and product expansion purposes. In total more than 20 years worth of experience building new products, conquering intractable strategic issues and driving revenue growth for start-up, small and medium-size manufacturing firms.

Pioneer in the integration of strategic thinking with marketing programs that have generated millions of dollars in sales through the resegmentation of markets and the repositioning of existing product families.

Expert in the presentation and communication of strategic objectives, and the building of and control over marketing programs to achieve sustainable market penetration.

Past contributor to forward-thinking organizations ranging from manufacturing start-ups to companies in the advertising, engineering, restaurant, retail, distribution, and internet service sectors

Strategic Planning, Competitive Intelligence, Global Marketing Creation, Execution and Evaluation, Global Market Segmentation and Targeting, Global Product Positioning and Branding, Global Market Research, Product and Market Development, Global Advertising Formation, Implementation, and Management, Cross-functional Financial Analysis, Vendor and Ad-Agency Negotiation

EMPLOYMENT HISTORY

University of Phoenix, Online. Phoenix, AZ. Part-Time; 11/2008 to Present

Adjunct Faculty: Facilitate classes in global business management program: the gateway and capstone courses, geopolitical issues in GBM, international marketing, international economic systems, and global innovation. I also teach several core courses in the MBA program and the Marketing and Strategy concentrations for the MBA program, on-ground. I belong to the ethics committee.

Western International University, On-Ground and Online. Phoenix, AZ. Part-Time; 05/2011 to Present

Assistant Faculty: Teach undergraduate and graduate classes in the international business, management, international studies, quantitative and government programs. I teach most of the classes in the international business concentration for the MBA. Included are internationally-oriented undergraduate & graduate-level classes.

I belong to the Research, Faculty Newsletter, and INB/INS review committees. I am currently the project management and introduction to operations management faculty subject matter expert for each of those classes.

Grand Canyon University, Online. Phoenix, AZ. Part-Time; 11/2009 to 03/2011

Adjunct Faculty: I taught various classes in marketing, including the principles class, the capstone course, product development, international marketing, advertising management, and strategic marketing. Additionally, I taught classes in applied management. I taught both the Undergraduate business program capstone & the Graduate business program capstone Strategic Management courses.

Global Entry Specialist; Independent Management Consultant. Anthem, AZ. 05/2003 to the Present

Produce print advertising for clients, while building and managing marketing campaigns. Create branding and promotional campaigns as a function of resegmentation, targeting, and branding objectives. Create and manage promotional campaigns to achieve sales goals. Determine proper positioning, pricing, promotion, and planning for products and services, broken down by segment, target audience, and demographic grouping. Establish enterprise-wide strategy and objectives for clients, while implementing and controlling the tactical plans that achieve those strategic objectives. Write business, marketing, and strategy plans for start-up, small, & medium-sized businesses, and install benchmarks to monitor the efficacy of tactical plan and strategic objective relationship.

Provide measurement processes to forecast supply chain decisions, while implementing and monitoring the feedback on manufacturing resource planning procedures. Enact budgeting, procurement, and planning control processes for small and start-up manufacturers, to achieve economies of scale. Analyze capital equipment usage to operational efficiency, in the search for economies of scope.

PROJECT HIGHLIGHTS AND RESULTS:

Over a three (3) year period, turned a small hobby retailer into fourth largest vertically integrated hobby retailer in the United States, capturing a sustainable 11% of the domestic model railroad market. Continuing, executed an export strategy, penetrating markets in Hong Kong, Singapore, Japan, and Australia, for 20% of sales, or $140,000 USD.

Using focused differentiation strategy, created promotional campaign for medium-sized European toy manufacturer that resulted in $9 million USD in seasonal sales, growing sales by 28%. Over the succeeding year, developed demographic data to reposition products to penetrate higher segments on the product frontier, resulting in an additional $2.75 million USD.

Performed competitive intelligence analyses for small ball-bearing manufacturer. Increased domestic sales by nearly 300% or to $3.5 million USD annually. By developing Hypercompetition analysis, developed branding campaign that increased brand trial by nearly 250% of forecasts. Competitive intelligence allowed for the development of an export strategy to Eastern Europe, Central Mexico, and Russian Federated states that has sales of $1 million USD the first year.

Wrote marketing plan for internet start-up in the legal services industry. Created brand awareness campaign throughout Western and Northern Europe to increase brand trial. Transformed media mix for greater localization efforts in more than twelve countries throughout North and Western Europe. Resulted in total annualized sales increases that exceeded forecasts by nearly 80%, and increased market penetration within all markets

By redesigning packaging, pricing, and fabricating promotional activities for a small consumer electronics manufacturer, exceeded brand trial at high value, high-price along the product frontier. Additionally, performed various competitive intelligence analyses to increase market penetration. Resulted in an increase of sales by nearly 640,000 US$, and a market penetration that nearly doubled market share (an increase of 81% market share, totaling nearly 13% of total market cap.)

Premier Plus Decals. Brea, CA. 09/2000 to 05/2003

VP, Strategic Marketing & General Manager: Senior executive of start-up decal manufacturing firm funded through venture capital financing. Designed marketing, production, and market development systems to transition from small-scale product development to full-scale manufacturing. Created budget and performance objectives, directed implementation of inventory control and quality control procedures, and created the entire operating and sales infrastructures. Created and executed strategic vision based on extensive competitive, demographic, and comparative intelligence analyses.

Programs resulted in nearly $1 million US in sales, increased brand awareness and trial by more than 140% of forecasts during initial roll-out, and contributed to capturing nearly 17% of the domestic market during roll-out phase, and decrease of market costs by 6%.

EDUCATION

Masters of Business Administration in International Business, with Specializations in Strategy and Marketing Temple University, Philadelphia, PA. May, 2000.

Bachelors of Arts in Political Science, specializing in Liberalist Movements. University of California, San Diego, La Jolla, CA. June, 1991.

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