Customer Project

Susanne Tso

Email: *********@********.***

Address: ***** *. **** ***

City: Phoenix

State: AZ

Zip: 85048

Country: USA

Phone: 602-***-****

Skill Level: Experienced

Salary Range: $50,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

SUSANNE TSO

Phoenix, AZ 85048

Cell: 602-***-****

Email: **********@*****.*** www.linkedin/pub/susannetso

PROFILE

Communications Consultant

Award-winning writer and editor with integrity, exceptional creativity, leadership and attention to detail. Offers a history of employee and customer publications editor and senior internal communications specialist at Salt River Project with exceptional results, including improved corporate positioning across all media platforms. Helped create diverse publications, including press releases, web copy, brochures, direct mail, etc., which helped heighten customer satisfaction significantly. A self-starter who delivers results in difficult situations. Experience spans a breadth of industries including, power and energy, higher education, retail, technology, insurance, lifestyle and health magazines, news publications, television news and employee newsletters.

AREAS OF EXPERTISE

Press Releases Public Relations-Media Coaching Crisis Management

Speech writing Magazine Writing/Editing White Papers

Internet/web savvy

AP Style

Copy Editing/Copy Writing

Web Content-Editing

SEO Social Media

Integrated Marketing

SELECTED PROFESSIONAL ACCOMPLISHMENTS

Developed and wrote annual report for SRP summarizing all corporate activities, financial reporting and community outreach programs. Distributed to all shareholders. RESULTS: Awarded BEST annual report by American Public Power Association.

Wrote and Edited Freelance articles for lifestyle magazines including, 101 North, an upscale consumer publication targeted to an affluent audience. RESULTS: Boosted advertising revenues and consequently, the bottom line.

Developed and wrote marketing materials for Neighborhood Ministries in Phoenix. RESULTS: Positioned the ministry as a go to for media quotes. Higher visibility led to greater donations.

Wrote Advertorials for Phoenix Business Journal describing history of SRP in the Phoenix metro area, and how SRP contributed to industrial and population growth in the valley. RESULTS: Awarded Gold Quill Award from International Association of Business Communications.

Developed Employee Publication. Executive management wanted to improve customer satisfaction. Created and developed a newsletter to business customers to improve customer relations. RESULTS: Served as a marketing tool for new business and increased customer satisfaction.

Developed and wrote numerous publications for non-profit, ministries and charitable organizations, as well as for small, medium and large businesses. Past and current clients include Motorola, Allstate Insurance, Salt River Project and Maricopa Community College District. Tasks include press releases, newsletters, copywriting, magazine articles and web copy.

EDUCATION

B.S. Broadcast Journalism, Arizona State University, Tempe, AZ

ASSOCIATIONS

Arizona Press Women, IABC (International Association of Business Communicators).

Susanne Tso

602-***-**** *********@********.***

PROFESSIONAL EXPERIENCE

The Write Word owner Phoenix, AZ 1992 - Present

Contribute articles for The Arizona Republic, including weekly column for Ahwatukee section

Copywriting for numerous clients campaigns, including Salt River Project and Allstate Insurance.

Rebuilt the Agency Operations.

Wrote articles for Lifestyle Magazines, including 101 North, Your Health Monthly, Scottsdale Magazine, as well as for dozens of corporate clients.

Clients include Motorola, Allstate Insurance, and Maricopa Community College District.

Salt River Project Phoenix, AZ 1981 1992

Senior Press Representative and Senior Customer Publications Editor

(Internal Communications). Awarded for writing, editing and producing company annual report and an advertorial series for the Phoenix Business Journal.

Developed, wrote and edited Business Contact, a publication for SRP business customers, which boosted customer satisfaction and reduced customer calls.

Edited materials for a variety of electric and water customer publications, which kept customers informed and boosted the companys satisfaction ratings.

Wrote advertorials for outside media.

Answered media inquiries and served on-camera and radio as SRP spokeswoman; developed rapport with outside media.

Wrote news releases.

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