Sales Manager
Resume:
JON LAUBACH
Email: *********@********.***
Address: **** ********* *****
City: MACUNGIE
State: PA
Zip: 18062
Country: USA
Phone: 610-***-****
Skill Level: Director
Salary Range: $85,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
JON LAUBACH
2301 Goldenrod Drive, Macungie, PA 18062
*********@********.***
Over 25 years of extensive advertising management experience from all perspectives:
Consulting - Agency - Media - Client
MEDIA CAPABILITY
Broadcast Television Cable Television Radio Direct Mail Email Web Outdoor
Video on Demand Presentation Videos Newspaper Magazine Collateral P.O.P.
PROFESSIONAL PROFILE
Motivated executive driven by an entrepreneurial mindset and energy, with a demand for advertising successes, through strong strategic thinking and planning, team building, creative communication, and effective resource allocation
Over 25 years of significant direct firsthand experience, leadership, ownership and accountability from all sides of advertising management Successfully expanded the advertising capabilities of employers and clients throughout professional history Flexibility and diversity of experience to work effectively independently or lead in a department-based or heavily matrixed organization
Extremely well organized, creative and analytical, with strong leadership skill to conceptualize, develop, implement and execute multi-million dollar advertising strategies and budgets, regional advertising campaigns, local promotions, product and location launches Coordinate and manage all administrative, financial and creative aspects, directing and supervising in-house personnel, and external marketing and advertising resources
Specializing in retail and consumer advertising, encompassing hundreds of clients, product categories and major manufacturers over the past 25 years, including the industries of furniture, department stores, home improvement, medical services, employee recruitment
SPECIALIZED QUALIFICATIONS
Business Performance Assessment - Investigate and segment the underlying complexities of sales history response rates, close ratios, average sale impacting business growth, to initiate advertising strategy.
Market/Media analysis - Comprehensively assess all potential media configurations. Examine and compare market penetration, potential response rates, sales return, cost efficiency, within a target market and demographic.
Media Negotiation - Maximize cost efficiency in all electronic and print media, utilizing a strong familiarity of media industries` quantitative and qualitative software, statistics, measures and data, coupled with firsthand knowledge from both buying and selling sides of media.
Budget Allocation -Create multi media advertising strategy, segmented and allocated per specific business composition in relation to projected sales goals. Provide highly specialized and detailed buying parameters and budget per medium.
Media/Sales Post Analysis- Develop individualized reporting strategies to monitor trends in consumer response and business performance metrics, in conjunction with media delivery, to determine their statistical relationship between business growth and progressive advertising initiatives.
Manufacturer Co-Op Advertising -Integrate national brand discretionary and co-op advertising funds into client overall advertising strategy, maximizing national exposure while minimizing cost to client. Educate national vendors on the potential impact of their involvement in the media configuration regionally and locally, and successfully attain additional funds.
Creative Direction/Production - Conceptualize, develop, and evolve unique long and short term creative positioning and cohesiveness with company objectives. Collaborate with and supervise creative directors, writers and producers, including national and regional distribution of creative.
EMPLOYMENT HISTORY
Adlogic Advertising Consultants - Advertising Consulting Firm, www.adlogicsolutions.com
Macungie, PA - Owner & President, 2006 to Present
* Provide advertising counsel and strategy for clients, media companies, and advertising agencies needing specialized or more intricate multi-media advertising expertise, involving more in-depth firsthand experience including my client and media perspectives.
* Create and implement short and long term project-oriented multi-media advertising strategy for store or product launches, consulting at local, regional and corporate levels.
* Execute both progressive and immediate multi-media launch advertising plans opening multi-location, multi-market brand name store chains, working with up to 20 stores simultaneously.
* Take charge of, supervise and control a specific underperforming media or segment of a client`s existing advertising plan to evolve and improve its performance and efficiency.
* Develop additional specific product or category plans beyond client existing advertising campaign, including recruitment advertising plans to increase or evolve company staffing.
Target Select - Cable TV Advertising Sales Interconnect, Philadelphia DMA
Shareholder, Assistant Director of Sales, Senior Account Executive - 1998-2006
* Increased the efficiency and effectiveness of clients` advertising through correctly incorporating cable television advertising, directing them on both media allocation and creative direction.
* Educated internal sales and management on multi-media advertising as part of integrating initiatives and research designed to grow market share, increase customer retention, reduce attrition and drive incremental sales.
* Analyze and communicate sales history, projections and performance to company top executives and shareholders.
* Created and instituted custom billing procedures to accommodate a variety of clients` specific industry-based or seasonal financial needs.
* Simultaneously assisted in managing personnel while maintaining own $1,200,000 in sales.
Assist in the recruitment and training of sales and research staff.
Furniture Unlimited - 6-Store Retail Furniture Chain, PA & NJ - Advertising Director, 1991-1997
* Created the in-house advertising department, counseled owners and top management on effective media placement and communication strategies, responsible for total coordination of $4 million dollar advertising plan.
* Instrumental in the company`s growth, dominance, and status as one of the largest retail furniture advertisers in the Philadelphia market, and one of the top 100 furniture retailers in the country.
* Instructed and supervised internal advertising staff, plus outside production and media resources.
* Coordinated all aspects of annual 6-month long Vendor Support project, marketing presentations soliciting discretionary co-op funds and participation in advertising plan, plus maintained over 30 other ongoing co-op adverting programs.
Orr`s Department Stores - 6-Store Retail Chain, PA & NJ - Advertising Manager, 1985-1991
* Managed the company`s total advertising plan, co-op advertising programs, results analysis, while supervising internal and external media and creative personnel.
* Coordinated and communicated advertising plan and deadlines weekly with 17 apparel and hardlines merchandise buyers and 3 Vice Presidents within 3 merchandising divisions.
EDUCATION - Susquehanna University, Selinsgrove, PA - Bachelor of Arts, 1984
Contact this candidate