Management High School

matthew adler borenstein's home on the internet.

a mix of work and play, starting with my best work. intrigued by old media, new media, social media and data and how they work/how they work together. add technology, innovation and marketing to the list. interested in sports and business. fascinated by well-run companies.

e-mail me at *********@*****.***.

find me on twitter @mattboren.

resume

EDUCATION

GEORGIA INSTITUTE OF TECHNOLOGY, College of Management, Atlanta, Ga.

Master of Business Administration (MBA), May 2013

Merit-based full scholarship in the College of Management

Digital business strategy and marketing

Member: Atlanta Interactive Marketing Association

Classwork: Pro-Bono Consulting, Emerging Technology, Brand Management, Market Research, IT Practicum (Coca-Cola)

UNIVERSITY OF GEORGIA, Grady College of Journalism and Mass Communication, Athens, Ga.

Bachelor of Arts in Journalism, May 2007

Major: Newspapers, Minor: Geography.

GPA: 3.68, Cum laude

Received several merit-based University and Grady College of Journalism scholarships

Major project: Researched and reported on intellectual property owned and managed by University.

EXPERIENCE

COX MEDIA GROUP DIGITAL & STRATEGY TEAM Atlanta, Ga.

Business Development and Intelligence intern, May 2012-August 2012

Provided information, data analysis, worksheets and recommendations on key business issues. Executive summaries and reports were used by group executives and managers to make strategy and business-level decisions.

Conducted research on online radio streaming and digital political advertising; used qualitative and quantitative commercial information providers, in-house data and evaluations to provide market and competitor analysis. Made strategic and operational recommendations and helped shape business strategy through research and trend reports.

Consolidated in-house web radio streaming data to capture properties current states; created an executive dashboard that provided a clear, one-page view of market and station current and past performance.

Generated a revenue-prediction model worksheet for a local property; adjusted for year-over-year page view, revenue and CPM trends to predict site revenue changes based on selected variables. Model was for use by property sales leaders.

Co-led a vendor and product analysis covering data management platform software; created a software application overview, individual product benefits listings and comparison matrix accounting for business and technical requirements. Report was produced for department and divisional decision-making.

THE ATLANTA JOURNAL CONSTITUTION/AJC.COM, Atlanta, Ga.

Online producer/blogger, January 2011-September 2011, May 2012

Planned and produced content for ajc.com and other AJC digital platforms, including iPad, Twitter and Facebook, aiming to increase traffic for the site, which averages 3-4 million page views a day.

Managed multiple sports channels among the most viewed on the site building packages including headlines, teases, stories, photos and links to ensure SEO effectiveness.

Contributed regularly to the in the lead-up to the annual event. Year-over-year page views in the three months before the race increased more than 40 percent.

THE JACKSON SUN/JACKSONSUN.COM, Jackson, Tenn.

Sports reporter, September 2007-January 2011

Planned coverage and reported on high school sports on deadline for the mid-sized daily covering a 13-county area. Stories were regularly the primary focus of the sports section and among the most read in the newspaper.

Led web presence for the sports department, posting news online, blogging, updating stats and tweeting to increase reader engagement. Also, shot and edited video packages which were among the most viewed on the site.

Served as an analyst on various platforms including on popular local and state-wide radio shows and live TV.

THE RED & BLACK, Athens, Ga.

The University of Georgia s prominent, award-winning 17,000-circulation daily independent student newspaper

Managing editor, January 2006-May 2006

Served in No. 2 position in the newsroom, helping to plan the paper daily and supervise its production by working with section editors and reporters plus editing copy and writing editorials. Led development of online protocols and began push for more web planning.

Sports editor, sports staff writer, sports copy editor/designer, August 2003-December 2005, August 2006-March 2007

Supervised reporters, planned sections and edited copy. Covered several beats on a daily basis.

INTERNSHIPS

Gannett Talent Development Program (Summer 2007), MLB.com (Summer 2006), The Macon Telegraph (Summer 2005)

SKILLS/INTERESTS

Skills: Social media management tools (Hootsuite and TweetDeck); web analytics tools (SiteCatalyst and Google Analytics); multiple CMS; Microsoft Office including PowerPoint, Excel and Publisher; Qualtrics survey software; MailChimp newsletter platform; and basic HTML.

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