Marketing Manager

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Curriculum Vitae - Miriam Berger

Email: ******@************.***

Web: www.myapplecrisp.com

Personal Profile

A marketing practitioner with over 10 years of experience that extends across a wide range of industries, five years of which in the financial services category. With international marketing experience, both B2B and B2C, across a number of regions, including North America, Europe and the Middle East, developing and implementing market research and strategic customer initiatives are common elements throughout. Miriam has recently achieved her Masters of Science in Strategic Marketing, graduating with a distinction, and is now taking her consulting business to the next level. Her goal is to deliver, through the AppleCrisp Marketing Solutions brand, bespoke market research, marketing strategy and communications programmes for her international client base.

Previous Work Experience (prior to AppleCrisp)

January – August 2009 HSBC Bank International Limited

Jersey, Channel Islands, United Kingdom

Market Research Manager

Overall management of the research plan for the international division of HSBC, ensuring research projects were implemented efficiently while the research budget was managed in line with business expectations.

Communicated the research plan and subsequent findings across the organisation, including key members of senior management, to improve the customer experience in order to retain and attract customers.

Developed and executed the market research for Expat Explorer 2009, the worlds’ largest survey of expatriates, working closely with internal colleagues and external agencies to analyse and deliver the results.

Closely managed relationships with third party agencies in order to implement primary research programs that will drive business objectives.

August 2006 – December 2008 RBC Wealth Management

Jersey, Channel Islands, United Kingdom

Assistant Marketing Manager

Offered and implemented recommendations for improvement within the private banking business while acting as a member of team to provide internal and external marketing services such as communications and literature.

Developed and implemented the marketing campaign (online and offline) for RBC Wealth Management’s online banking offering, including liaising with partners in various RBC locations and external marketing agencies (across the British Isles and Toronto, Canada)

Created a marketing partnership program (including events, co-operative marketing collateral and product launches) between RBC and existing credit card partners, VISA and AMEX®, to leverage our brands in promoting joint services to the high-net worth client base.

October 2003 – February 2006 DuPont Personal Protection (E.I. DuPont Canada Inc.)

Toronto, Canada

Marketing Manager

Directly responsible for developing, implementing and measuring the marketing strategy for Protective Apparel Garments for Canada

Developed all communications for the Canadian market, to both B2B and B2C customer segments.

Developed and implemented competitive marketing programs to reward and capture business from customers while operating in a mature market segment through use of Six Sigma tools to increase performance.

Led the restructuring and implementation of the Canadian pricing and finance strategy for the apparel line of products as well as successfully implementing two price increases in the course of 6 months

Management of strategic clients across Canada, promoting NOMEX®, KEVLAR®, Tyvek® and Tychem®

December 2000 – October 2003 DuPont Canada Inc.

Toronto, Canada

Marketing and Sales Representative

Successfully launched a new product and product category into the agricultural industry working with a DuPont and external communications agency team (Ogilvy & Mather).

Personally managed accounts across the state of California to promote the product and category in the marketplace and develop sales leads for the business.

Education

2011 University of Winchester, Winchester, United Kingdom.

Masters of Science, Strategic Marketing (MSc.)

Major areas of study: Research Methods, International Business Communications

Dissertation topic: Gender differences in the buying behaviour of financial service products

2007 - 2009 Chartered Institute of Marketing (CIM), London, United Kingdom.

Professional Postgraduate Diploma in Marketing, Masters level (UK)

Major areas of study: Marketing Strategy, Market Analysis (case-based program)

(via correspondence)

1997 – 2001 Wilfrid Laurier University, Waterloo, Canada.

Honours Bachelor of Business Administration

Major in Marketing, Minor in Political Science

1992 – 1997 Vaughan Secondary School, Thornhill, Canada.

Ontario High School Graduate (OAC level)

Major areas of focus include Business Studies, Accounting and Mathematics

Certifications and Awards

July 2008 Wine and Spirits Education Trust (WSET), Advanced Wine Education

June 2005 Green Belt Six Sigma Certification

June 2005 Global Growth Marketing Excellence Award, E.I. DuPont Company

Computer Skills

General Office:

MS Office (Excel, Word, PowerPoint, Access, Outlook), MS Publisher, MS Visio, MS Project, Lotus Notes, Minitab, Internet

Marketing-related:

Content Management Systems, Customer Relationship Management (Siebel, Marketing Manager, Goldmine), Online Survey programs (Confirmit, SurveyMonkey).

Activities

Post-Graduate Full Member status (MCIM), CIM, September 2006-present

Member, Women’s Development Association, UK, March – August 2009

Committee Member, Naamat Canada, 2002-2006

Other Participate in a regular exercise program, including running, hiking, and tennis

Special interest in world travel and wine

Languages

English: mother tongue level.

Hebrew: basic understanding and speech.

French: basic understanding and speech.

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