Design Graphic Designer

Esmeralda Jonsson

Graphic Designer

I have been a freelance graphic designer for the last 5 years and I have also worked for several companies full time. My clientele includes a diverse array of businesses and organizations, both large and small. From logos to posters to brochures to complete corporate images, I enjoy the creative challenge, working directly with clients, and pushing myself to produce the best work possible.

Resume

DESCRIPTION:

Experienced Graphic Designer with an excellent record of success in creating effective and strategic advertising.

A strong reputation for innovative idea generation and style. Quick-thinking and versatile with a colorful, sophisticated style

Bilingual: English-spanish

Effectively performs multiple tasks simultaneously and continually meets demanding deadlines. Primary skills include:

Developing, Implementing and Managing compelling Tactical Advertising and Strategic Branding

Directing and Leading multiple Creative Projects that Generate Measurable Business Results

Integrating and Launching Profitable Campaigns across all Marketing Channels

Discovering Opportunities for Category Growth and Product Development

Creating Fresh Attention Grabbing Ads, Strong background in editorial design.

EXPERIENCE

Currently freelancing for Real Estate Agencies, Dealerships (South Bay Toyota, Toyota of Riverside, etc Restaurants, etc...

HSI related to Travel Industry Graphic Designer : : 2007 to current

Design of brochures, magazine ads, Flash presentations, InHouse Advertising.

Orange County Register Newspaper Graphic Designer : : 2001 - 2006

Graphic Designer for nationally recognized Newspaper, Developed, executed and dynamically presented Individual

concepts to customers looking to standout in a very competitive media as the newspaper, and all the products that it has to offer: Magazines, Direct Mail and Special Products (brochures, catalogs, etc

I have worked for the Retail Division in charge of selling advertising to national advertisers (Pizza Hut, Pepsi, American Airlines, Harrahs Casinos, GTE, Brown & Foreman, Dominos Pizza, Nokia, Verizon, etc and Local Advertisers.

For National Advertisers I had to adapt their branding and specific parameters to fit our products, I also followed the printing process so that their strict regulations will also meet our technical specifications, preparing the art submitted for Magazine or Newspaper print.

For New and Local customers developing ideas for exciting newspaper ads, designing magazine ads, editing body copy, extensive photo research, computer and hand illustration, magazine mock-up design for client presentations, developing product logos, photo color correction or special effects, creating digital files for printing.

In-house Advertising: Brochures, In House Displays to show Sales Performance, Multiple Sales Presentations for Sales Team (mainly pdf files).

Orange County Register Hispanic Division Excelsior Bilingual Senior Editorial Graphic Designer for Newspaper : : 1999 - 2001

Senior Editorial Designer of page layouts, of features such as Food, Entertainment, Fashion, Special inserts, from concept development through execution while remaining within budget and meeting required deadlines.

Worked with a team of designers, copywriters, editors and production artists as well as scheduling and coordinating external design resources. English to Spanish Translations, translating not only words but advertising that targeted specifically the hispanic community.

Freelancer (Graphic Design)

12/1997 - 10/1998 Mini-Mailers, Xerox, etc Irvine, Santa Ana, CA

Design and production of high end marketing material and advertising campaigns for local and national clients. Corporate Identity and branding. Conceptual development and subject research, Newsletters, Magazine Ads, Sale Brochures, Benefit Packages. Quality control/press-check. Proof reading. Illustrations. English to Spanish translations. Assisted and took part in client presentations.

Power Boat and Sea Magazine ï MIni-Mailers (Direct Mail Company) ï XEROX, Local Insurance Companies and Resorts.

Graphic Designer

10/1994 - 6/1996 Harte-Hanks, Brea, CA

Working in all aspects of Electronic Pre-Press for this company, art preparation, art cataloging. Design for Layouts, graphics and Photo retouching

Senior Graphic Designer

3/1993 - 7/1994 Danilo Black, Monterrey, Nvo Leon, Mexico

This Advertising Agency is associated with the Roger Black International Team (there is one In New York, One in Milan, One in Spain and another one in Monterrey Mexico) Roger Black is the designer of Newsweek & Forbes Magazine, the team of designers had to follow the parameters to keep an identity of the same trend on design. Here I was in charge of the Amway Account. Magazines Layouts including Issues for Mexico and Central/South America designed covers and inside pages,

brochures and posters. Everything under tight deadline environment.

http://www.daniloblackusa.com/

Internship & Jr. Graphic Designer

5/1991 - 6/1993 Adelfer Design, Monterrey Nvo Leon, Mexico

Creative Internship leading to Jr. Position: Designed labels and packaging for major potato chip manufacturer, milk, hot sauce & cold meats. Interacting with customers to develop a brand identity of their products, created mutli-plate art for flexographic printing of labels, ensured correct distortion and separations for art work.

SKILLS:

ï Speak fluent English & Spanish, Read some french.

ï Able to work well under pressure

ï Very proficient in Photoshop, Illustrator, InDesign,(CS3), QuarkXPress, Acrobat, Mac OS X and latest, Flash, Digital photography.

ï Demonstrated ability to learn and use new technology.

ï Strong time management and organizational skills.

E D U C A T I O N

CEDIM Centro de Estudios Superiores de Diseño en Monterrey (Center of Design of Monterrey) Monterrey, Nuevo Leon, Mexico

http://www.cedim.com.mx/

Bachelor of Science in Graphic Design July 1993 (4 yrs & 1/2)

C O U R S E W O R K

Corporate Identity

Publication Design

Environmental Design

Restaurant Design/Poster Design

Package Design

Annual Report Design

Book Design

Typography I,II,III

Advance Typography

Photography I,II & 3

Advertising Campaigns, including Radio, storybooks for tv scripts

Screen Printing/Printmaking

Psychology of Colors & Shapes.

4/1997 Basingstoke and Deane College, Basingstoke, Hants (New Hampshire) London, UK. Vocational

Typography workshop, where they taught different modern effects with typography, studying different successful graphic designers and new trends in typo.

PORTFOLIO ON LINE:

www.esmeraldajonsson.com

EMAIL: ******@*******.***

Seeking

Full-time, Part-time, On-site, Off-site, Permanent position, Freelance/contract

Experience

Senior

Skills

Design, Creative Direction

Industry

Print, Advertising

Website

POST DATE: 09.21.2012

Tustin, CA

Contact

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