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Health Care Marketing

Location:
San Jose, CA
Posted:
December 09, 2012

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Resume:

Title:PROGRAM DIRECTOR

*******@*******.***

Document

Source below

NAME:,

ADDRESS:

ADDRESS2:

CITY:

STATE: CA

ZIP:

CANDIDATE ID: 2887535

US CITIZENSHIP:

EDUCATION:

EXPERIENCE: 0

WILL RELOCATE: No -

JOB WANTED:

RATE NEEDED:

TELEPHONE: 408-***-****

EMAIL: *******@*******.***

HOMEPAGE:

HOTTEST SKILLS: health, market, health care, managed care, marketing, strategic, budget,

healthcare, medical, financial, clinic, patient, surgery, communication, regional,

tactical, clinical, financial plan, advertising, campaign

REVISION: 08-SEP-02

RESUME:

NAME: LESLIE GOODLOE

ADDRESS: 1259 HILLCREST DRIVE

CITY: SAN JOSE

STATE/PROVINCE: CA

ZIP/POSTAL CODE:

COUNTRY: USA

EMAIL:

PHONE: 408-***-****

CANDIDATE ID: NA

CITIZENSHIP: US

Citizen

EDUCATION: Not Entered

EXPERIENCE: Not Entered

WILL RELOCATE: Not Entered

RELOCATION INFO: Not Entered

JOB WANTED: Any

RATE NEEDED: Not Entered

HOMEPAGE:

COMMENTS:

HOTSKILLS:

LESLIE GOODLOE

1259 HILLCREST DRIVE

SAN JOSE, CA 95120

^408-***-****

*******@*******.***

Education:

MBABrigham Young University, Marriott School of Management,

Health

Care Administration, 1990, Top Ten Percent of Class

MSNew Mexico State University, Economics

THESIS TOPIC:

"A Factor

Analysis of Supermarket Selection"

BSNew Mexico State University,Business

Experience:

March 1995

-Present

PROGRAM DIRECTOR

: Wound Care Center at O'Connor Hospital, Curative

Health Services, East Setauket, New York, March 1995 to present:

Responsibility for the successful development, operations, and

management of a multispecialty medical group and comprehensive disease

management service specializing in chronic non-healing wounds.

Responsible for promoting the growth of a Center of Excellence in

wound care. Produced a 57 0ncrease in new patient volumes.

Development of a three year business plan designed to transition

operations to managed care,develop multiple clinic sites,expand

services to Skilled Nursing Facilities, and expand outpatient diabetic

education services. Operational management of a multispecialty medical

group of eleven leading specialists in vascular surgery, internal

medicine, orthopedics, plastic surgery, infectious disease, podiatry,

and general surgery. Successfully improved managed care penetration

through global contracting proposals and effective managed care

utilization control systems. Developed and executed marketing plan and

budget resulting in a consistent increase in new patients to the

center.Designed and implemented a successful campaign to penetrate the

Hispanic market and revised media mix and marketing efforts to improve

professional referrals. Successful profit and loss responsibility.

Established regional leadership in clinical outcomes by the

implementation of data driven quality management systems and physician

profiling.

Previous Position:

DIRECTOR OF PLANNING

and MARKETING, Good Samaritan Health System,

Visiting Nurse Association (VNA)

9/1991 to 10/1994 Strategic planning

and marketing, business and operational planning for a portfolio of

home and hospital services. Managed care development, pricing, and

contracting. Increased managed care volumes by over 100 0n one year.

Administered managed care and service contracts, including the

establishment of systems for communication and control from admission

through billing and discharge. Developed performance indicator system

to monitor major agency outcomes and activities. Managed strategic

planning, marketing, physician relations, and communications functions

including the development of collateral and advertising strategies.

DIRECTOR, OFFICE OF HEALTH DATA ANALYSIS, Utah Department of Health,

Executive leadership and development of a publicly available statewide

healthcare data system. Data system for state planning, financial

analysis of the healthcare industry, managed care development, market

research, direct provider contracting, and the evaluation of provider

cost, quality, and access. Chief Executive to the Utah Health Data

Committee, members represented health care payors, providers,

employers, consumers, and policy-makers. Prepared and implemented the

State's health data system and program. Key health care issues and

data strategies to analyze health care utilization, cost, quality, and

access through the better use of data. Promotion of managed care

strategies and value-based purchasing through improved health care

data.

INTERMOUNTAIN HEALTHCARE CORPORATION

(

IHC)8/81 to 8/88BUDGET

DIRECTOR, LDS Hospital:Responsible for budget of $160 Million, 3000

FTEs. Extensive capital budget, financial planning, proforma

development. Designed and developed a prototype financial planning and

budgeting system. Developed performance measurement indicators and

evaluation systems. SENIOR BUDGET AND POLICY

Technical Skills:

TECHNICAL SKILLS: Advanced PC skills: Windows 95, Internet, Microsoft

Office(Word, Excel, Powerpoint), Lotus 123, Quatro Pro, DBase III,

Harvard Graphics, Word Perfect, Statistical programs - Stat Pak Gold.

Experience with the development of integrated clinical, financial, and

marketing healthcare systems

.

Skills:

Exceptional strategic leadership ability in both the public and

private healthcare sectors. Strong experience in senior level

committee work and group facilitation. Ability to synthesize large

amounts of information into a strategic direction and tactical plans

to move organizations forward. Team player and supportive listener

with strong empathy. Exception written and oral presentation skills

with persuasive ability in difficult and politically sensitive areas.

Market sensitivity and perception. Extremely analytical and able to

move between tactical detail and a strategic global perspective. Can

function in both arenas by building strategy based on solid foundation

of analysis. Solid foundation in several functional areas including

strategic planning, policy development, finance, marketing, and

medical group operations.

Interests:

SPECIAL PROJECTS: INTERMOUNTAIN HEALTH CARE CORPORATION (1988 -1990),

American Fork Hospital: Review and analysis of the impact of corporate

wide restructuring.Utah Valley Regional Medical Center: Analysis of

hospital and corporate risk-management policies and procedures. BOARD

OF DIRECTORS, HEALTH CARE CREDIT UNION, 4/86 TO 8/88:Elected policy

making position to establish interest rates, member services, and

lending policy. Member: Beta Gamma Sigma, The Honor Society for

Collegiate Schools of Business: Health Care Strategies and

Perspectives: American College of Health Care Executives



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