Director Design

alexchu+creativedirector

+ *******@***.*** + www.alexchu.us + 949-***-****

versatile creative director with solid credentials, matched by a wide

range of work experience in advertising and interactive campaigns. a rare

crossover between traditional and interactive medias. demonstrated strong

conceptual and design solutions for fortune 500 clients by addressing their

business objectives. ability to manage and motivate creative teams through

strong leadership skills, providing clear creative direction and mentoring.

+ executive creative director : alexchu.us

Consulting for client such as Hyundai/KIA USA for the launch of their new luxury vehicle, Equus (campaign, iPad

apps and user's manual, experience website and mobile contents and integration into Hyundaiusa.com) and

successfully helped Hyundai to move 21 spots from 28th to 7th in the current JD Power s 2010 Manufacturer

Website Evaluation Study released in August 2010. Other clients includes Adidas Golf (USA) and Fonterra-Anmum.

+ senior creative director : traffic August 2009 May 2010

As the AOR and IAOR, traffic is tasked with 360 advertising campaign and strategy for Mitsubishi Motors. Leading

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the digital practice and creative department. Implement processes to streamline productivity, timeline and budget.

+ creative director 15+he designory TBWA/omnicom June 2007 Augustand lead all interactive

:t 2009

Manage and mentor group of creative team and production studio. Provide creative direction

media, brochure, point of purchase program and branding solution to clients such as Nissan USA, Nissan and Infiniti Global

and AIG. Create and manage the process for time estimation and project planning, and actively involve in business

development efforts. Led website enhancement efforts for Nissan to achieve a 26 place jump from #32 in early 2008 to #6

in 2009 in JD Power Manufacturer Website Evaluation Study.

+ creative director consultant : alexchu.us May 2004 June 2007

Provide creative idea and solution for branding, direct marketing, advertising and interactive media to clients such as

Young & Rubicam Brands, Land Rover, Jaguar, Virgin America, Microsoft and TheZenith Insurance.

+ executive creative director president : reMEDIA June 2002 May 2005

Build up a full service branding and digital solution company for South East Asia and Los Angeles. Lead all business

development effort. Resposible to manage, mentor and providing creative vision for the workforce in multiple locations.

Clients include Pfizer (Malaysia), Ducati (Malaysia), Henry Butcher International (Malaysia), Arkitek MAA (China/Australia),

RMG Communication (Brunei), Copywrite Office Services (Brunie/Malaysia), Zul Rafique and Partners Attorney at Law

(Malaysia), Legacy Interactive (Los Angeles), Universal Interactive (Los Angeles) and TheZenith Insurance (Los Angeles)

+ creative director : dreamtheater April 2001 November 2002

Responsible for management and restructure the creative team and technology staffing. Oversee the company's creative

process and provide awards winning creative direction and provide budget estimation. Creative Direction for client such as

Bank of America, Bayer, Warner Brothers, Disney, New Line Cinema, FX Networks, Intel, Macromedia, J. Walter Thompson,

Travelocity, Iwerks Entertainment, LA Looks and Raijin Comics.

+ design director : marchFIRST usweb/cks February 1999 April 2001

Creative lead for major corporate brand and e-commerce projects. Manage and mentor a group of six designers. Oversee

the creative development and implementation for variety of mid to large-scale projects. Concentrate on user-centered

interactive design and solve information challenges through creative solution. Create and manage the process for time

estimation and project planing, in support of business development efforts. Responsible for pitching work on over $10 million

of billing projects. Clients include Fox International, Fox Non-Theatrical, Autoland, NetSeranto, OneNetNow, Qualcomm,

MovieTown, Wellpoint/Blue Cross and Toyota.

+ design director : dreamtheater April 1998 April 1999

Manage and delivery of creative projects and supervised designers, programmers and producers. Design and manage major

entertainment clients such as Disney, FX Network, Warner Brothers, Columbia TriStar, Paramount Pictures, Jim Henson

Productions, Jerry Bruckheimer Productions, BGM Healthcare, Dep Gell Corporation, Ditech and Kirin Beer.

+ art director : iXL June 1997 April 1998

Lead and manage creative development for client includes GUESS.com, Spike Lee Productions, Castle Rock Productions,

Disney, Frito Lay, Babylon 5, Crystal Dynamic, i-visit and autobytel.com.

+ designer : interACTION January 1992 May 1995

Design marketing materials and web development.

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