Sales Marketing

Location:

Posted:

December 28, 2012

COVER LETTER RECENT GRADUATE

Harvey Simms

August 20, XXXX

Margaret Smith

Director of Marketing

Action Company Inc.

** *ain Street

San Francisco, CA 94311

Dear Ms. Smith:

Your marketing associate opening is an excellent match with my credentials, and I am extremely interested in your

opportunity.

You'll see that I'm a recent college graduate with a BS in Business Administration, and a concentration in Marketing. My

experience includes a marketing internship with ABC Company. Based in ABC's London subsidiary, I coordinated a major

product-rebranding project, a high-priority assignment seldom given to interns. Earning strong commendations for my

efforts, I managed a complete overhaul of ABC product packaging (encompassing box shape, production method, artwork

and copy). Within the first few weeks of market rollout across the UK, the new packaging outperformed all forecasts,

exceeding brand-recognition, sales, shelf presence and market-share goals.

As a result of this success, I was given additional assignments for ABC Brand and DEF Brand. I completed field research to

propel future product launches and participated in another product-repositioning initiative, with responsibility for market

research, competitive-intelligence gathering and packaging redesign.

In addition to this relevant experience, I offer sales and leadership experience gained through employment as a retail sales

associate and as a residential advisor at Temple University. Rounding out these qualifications are international experience (I

studied in London and traveled throughout Europe), fluency in Spanish and proficiency in MS Office Suite.

Ms. Smith, I am excited about your plans for global expansion, and I am confident that my marketing skills and knowledge of

international business practices will help you achieve your objectives. It would be my pleasure to discuss your needs and

explore how I can contribute to your marketing team. My resume is enclosed for your review, and you may reach me at 707-

664-XXXX. I look forward to discussing a possible professional affiliation with Action Company.

Sincerely,

Harvey Simms

Enclosure: Resume

CAREER SERVICES

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