LARRY OVALLE
Email: ********@************.***
Address:
City: Duarte
State: CA
Zip: 91010
Country: USA
Phone: 626-***-****
Skill Level: Any
Salary Range:
Primary Skills/Experience:
Experienced Product Manager with over seven years experience working in cross-functional environments in the U.S. and abroad. Proven ability to conceive successful products from inception to launch based on market and consumer demand. Strong analytical thinker and problem solver that is deadline driven. Ability to work independently on complex projects with significant revenue responsibility.
Educational Background:
High School Dipolma from California State University, Fullerton CA 1/2001 to 5/2002 (Business Administration with concentration in International Management)
Job History / Details:
Summary
Experienced Product Manager with over seven years experience working in cross-functional environments in the U.S. and abroad. Proven ability to conceive successful products from inception to launch based on market and consumer demand. Strong analytical thinker and problem solver that is deadline driven. Ability to work independently on complex projects with significant revenue responsibility.
Highlights
Competitive Market Analysis
Sales analysis and P&L Management
Product Development
Project Management
Product Life Planning
Strategic Planning
Market Research
Focus groups
Go-to-market strategy development
Pricing strategies
Product specifications
Create and Deliver Company Presentations
Cross-functional team leadership
Team leadership
Microsoft Office Suite expert
Excellent written and verbal communicator
Accomplishments
Increased revenue by $10M with bathroom product category launch of 4 new models in national home improvement retailer.
On time launch of 8 products in Outdoor Living/Health & Wellness category with multiple configurations for 2 brands that resulted in $7M in incremental revenue over 2 year period, in a declining market
Initiated and led 12 new products to final launch stage that targeted over $11M in incremental sales
Conceived and executed company-wide VOC market research program with nationwide consumer research panels and used findings to plan R&D activities and product roadmap for 3 year period
Conceived and managed on-time launch of 2 product category lines refreshes, comprising of over 85 SKUs for a single year that generated in excess of $15M
Strong ability to create and deliver compelling presentations to large audiences from every level of organization and for external partners as product subject matter expert
Experience
August 2011 to December 2012
Junk King Glendale, CA
President / Franchise Owner
Achieved an average of 75 percentage YOY growth through self directed localized direct sales and marketing strategies
Manage online marketing including lead generation/conversion, PPC campaign, new customer acquisition, & social media platforms
Recognized as Top 5 percentage in industry customer satisfaction from major online consumer review agency
November 2008 to August 2011
Jacuzzi Group Worldwide Chino Hills, CA
Senior Product Manager
Manage 3 product lines for 2 brands globally with a product portfolio value of $170 mil in sales.
Create and execute long-term product strategies based upon consumer insights, category knowledge, and market analysis.
Lead efforts to improve revenue and profits or reduce costs associated with products.
Responsible for line planning, upstream / downstream product introduction plans, and wholesale/retail pricing to meet revenue and profitability objectives.
Execute OEM product sourcing program with overseas suppliers.
Strong ability to grasp technical concepts and relate to consumer benefits.
May 2003 to November 2008
BSH Home Appliances Huntington Beach, CA
Product Manager
Manage 4 product lines for 3 premium brands in North America with portfolio value of $45M in sales.
Led Product Marketing for global product platform development that consisted of more than 50 SKUS and met launch deadline.
Secured 4 product line placements in 3 national big box retail chains.
Conceive and communicate product value in market against competition to the sales and marketing teams and develop tools to support the selling process
Created and presented product business cases for executives in bi-annual global strategic planning summits
Establish and maintain business reporting systems to measure brand, market, product, and business results.
Education
2002 California State University Fullerton, CA
Bachelor's of Arts Business Administration with concentration in International Management
Minor in German
Executive team member of Business Inter-Club Council for multiple terms