Sales Manager

Title:MONTE ESQ

************@*****.***

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Name: Monte Partee

Resume Details

Military Service: None

Security Clearance: None

Willing to Relocate: Yes

Acceptable Travel: Up to 80%

Career Level: Management (Manager / Director of staff)

Years of Experience: 20+ Years

Last Updated: 1/12/2011

Highlighted Skills: Financial Management, Innovative Problem Solving, Strategic Marketing

& Brand Planning, Branding & Positioning, New Campaign & Message Development, New Product

Development, Talent Management and Development, Market Research and Analysis

Resume Summary:

--Licensed attorney with Columbia MBA and a strong record of driving brand growth; --

Strategic, solution-oriented, innovator with a track record of successfully delivering

results despite high degrees of ambiguity; - Disciplined analyst who uncovers deep

customer insights and market trends to outmaneuver competition; - Broad,

multidisciplinary background and marketing depth to fuel innovation; - Known for driving

performance as both an individual contributor and manager of people; - Expertise in

professional

promotion; DTC marketing and public relations; - Expertise in eStrategy development; -

Recruits and develops marketing talent from sales-force and MBA programs

;

Resume:

MONTE PARTEE, ESQ

.

100 Surrey Road, Elkins Park, PA 19027

(C) 732-***-****,

(E) ************@*****.***

SUMMARY

SENIOR PHARMACEUTICAL MARKETER with 20+ year s industry experience and a unique

background in business and law. Marketer who consistently exceeds sales targets and

performance milestones with direct responsibility for brand management; new product

development and launches; and lifecycle management. Expertise includes:

Strategic Brand Planning Executive Presentations Legal Analysis & Research

Professional Selling Talent Management Market Analysis & Research

Matrix Team Leadership People Development 3rd Party Relationship Management

SELECTED ACCOMPLISHMENTS

Virology Vision Award recipient; devised and implemented cultural marketing strategy to

turnaround recently launched specialty brand for hepatitis B; achieved market leadership

in new therapy starts in 12 months (38% share) and total prescriptions in 24 months (40%

share)

Exceeded sales targets for $1.4B brand by managing increased competition in cholesterol

category

Developed Global Marketing Plan for combination product for heart attack prevention;

participated in US launch.

Initiated Compliance & Persistency programs and disease awareness campaigns to generate

incremental revenue and exceed sales targets; increased average length of therapy from

five to seven months (ROI = 350%)

Delivered innovative non-personal professional promotion campaign to generate 2%

incremental revenue for billion dollar brand; ROI > 500%

Recruited and developed marketing talent from sales-force and MBA programs (i.e.,

Harvard, Duke and Thunderbird Business Schools)

Consistently recognized in field surveys as the Marketer who can connect with Sales

EXPERIENCE

BRISTOL-MYERS SQUIBB, Princeton, NJ 1991-2010

Senior Product Manager & Marketing Lead, Positive Charge, 2009-2010

Successfully launched a game-changing HIV market growth initiative resulting in Bristol-

Myers Squibb being recognized by the White House for its leadership on three occasions as

part of the National AIDS Strategy

Launched viral marketing campaign to de-stigmatize HIV, with over 2M views of key

messages in first week

Executed professional, consumer and PR strategies to drive HIV+ people to care; and

address shortage of HIV prescribers in endemic regions

Drove 2,250 of the hardest to reach HIV+ people to care in 2010; identified strategic

collaborations to address shortage of HIV treaters, and managed P&L

Senior Product

Manager & US Marketing Lead, Baraclude/Hepatitis B, 2006-2009

Developed strategies to attain market leadership and exceed annual sales goals (by 10-

38%) while directing execution as lead for Professional Promotion and Public Relations

with P&L responsibility

Launched 2 professional campaigns focused on differential brand benefits and 2 key

labeling updates

Introduced 5 person community advocate team to develop market, which increased percentage

of customers recognizing company commitment to disease state from 23% to 50%; model

adopted ex-US, resulted in 2% share increase and allowed brand to maintain market

leadership after key competitive launch

Launched first in-language public service announcements regarding hepatitis B, which

increased brand and corporate awareness among consumers by 200% and reduced number of days

to fill prescriptions by 50%

US point for Global Brand team, strategic planning and forecasting, aligned international

markets on executing US strategies and messaging globally; US lead for labeling updates

and quarterly sales forecasts

Lead medical education (KOL management, advisory boards, and speaker programs) during

1H06; focused speaker programs on differential brand benefits and key scientific issues,

which resulted in 100% increased participation in programs by key prescribers

Successfully led Corporate Initiatives: Provided agency budget management training for

all marketers; Marketing Trainer on key marketing principles for 2007 Brand Planning

Monte Partee, Esq., Page 2

Senior Product Manager & US Marketing Lead, Pravachol/High Cholesterol, 2004-2005

Exceeded sales objectives as lead for professional and DTC promotion and medical

education for $1.4B brand

Successfully aligned entire US organization with brand strategy and methods of execution;

managed several key market events; delivered innovative promotional messages and tactics

Enhanced marketing talent by managing and developing 3 junior marketers and

administrative staff; promoted 2

Led annual brand planning by training team members on key marketing planning principles

and process; developed strategic brand plan that allowed team to exceed sales targets

despite several competitive events

Senior Product Manager, U.S. Marketing, Pravachol & Pravigard/Heart Disease, 2002-2004

Lateral move to launch Pravigard through U.S. Hospital Salesforce

Excelled at driving business by directing DTC promotion; successfully managed aftermath

of DDMAC warning letter by developing and pre-clearing a new branded campaign, creating

innovative unbranded tactics resulting in a 50% increase in patient mentioning symptoms

from competitive agents that resulted in a switch to Pravachol

Directed annual brand planning process, which prepared team to effectively manage 2 key

competitive events

Associate Director, Global Marketing, Superstatin/High Cholesterol, 2002

Directed development of global branding and positioning platform for Phase II cholesterol

lowering agent

Provided commercial input into clinical development to ensure generation of data to

obtain labeling to support a superior, sustainable positioning for sixth branded entrant

into category with increasing generic competition

Associate Director, Global Pravachol Lifecycle Management, 2000-2002

Developed and implemented strategic lifecycle management plans (fixed combination

strategy, managed key competitive events) for $2B global brand

Contributed to future growth by leading cross-functional team to file sNDA for Pravigard

PAC in 8 months; developed Global Marketing Plan for Pravigard; completed sales forecasts

and NPV analyses

Associate Director, Metabolic Disease Global Marketing, 2000

Completed commercial evaluations of business development opportunities, and obtained

senior management buy-in; participated in initial roll-out of Product Development and

Commercialization process

Associate Director, Global Licensing, Metabolic Disease, 1996-1999

Led cross-functional licensing team in identifying acquisition candidates and negotiated

complex licensing agreements with potential partners in Japan, Europe and the US

Gained in-depth knowledge of diabetes, obesity, lipids, osteoporosis and evolving

metabolic disease areas in order to conclude licensing and supply agreements

Worldwide Strategic Research,

1991

-1995

Promoted annually, from Senior Analyst to Manager, by recommending and implementing

primary and secondary marketing research in Cardiovascular, Oncology, CNS and Immunology

areas; regularly presented market research at global team meetings; implemented CNS

Strategic Planning projects during downsizing

MERCK, West Point, PA 1988-1991

Marketing Research Analyst, 1989-1991

Professional Sales Representative, 1988-1989

EDUCATION

TEMPLE UNIVERSITY SCHOOL OF LAW,

Philadelphia, PA 1997

Licensed attorney in PA and NJ

COLUMBIA UNIVERSITY, Graduate School of Business,

New York, NY 1988

MBA,

Marketing/Finance

BROWN UNIVERSITY,

Providence, RI 1986

BA

with Honors, Computer Science and Organizational Behavior

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