Project Management Design
Resume:
Capabilities
Work
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Craig Webb Art Content Development and Design
Craig Webb
Art Director / Senior Content Developer
Phone: 917-***-****
email: *********@************.***
Please visit my online portfolio at www.craigwebbart.com
to learn how I create persuasive, breakthrough communications.
Executive Summary:
I build integrated advertising and marketing programs that build awareness and achieve
results. I offer content development, copywriting and design for print, web and mobile
media.
Resume Documents:
Craig Webb Resume PDF Craig Webb Resume MS Word
Art & Content Development
Copywriting
Print Design
Web & Mobile Design
Capabilities:
Analyze market competition and consumers, identify opportunities and conceptualize new
services
Create, execute and pitch press releases with a focus on consumer accounts
Oversee a cohesive and innovative look and tone for creative development across all media
including integrated marketing and affiliate support
Champion adherence to brand guidelines, guarding company values, culture
and message
Design and write web banners, e-newsletters and email marketing communications making
informed decisions based on knowledge of web standards, business goals and brand style
requirements
Lead marketing teams, working with clients, creative teams and vendors to achieve
outstanding results
Provide project management with expert knowledge of media design and production
Estimate budgets and ensure that projects are completed on time
Ability to organize and write
Services
Copywriting and Editing,
Integrated Communications,
Branding / Logo Design,
Editorial Design & Illustration,
Event Planning & Presentations,
Newsletters and Brochures,
Catalogs, Direct Mail, Sell Sheets,
Advertising,
Internet Marketing,
Information Marketing,
HTML / CSS websites,
Graphic Design for Print,
New Business Initiatives,
Media Placement,
PhotoShop digital re-touching,
Print Production,
Package Design,
Photography Art Direction,
Presentation Leave-Behinds,
Client Consultations,
Project Management,
Technical Skills
Copywriting & Editing,
QuarkXPress,
InDesign,
MS Excel / Word,
MS PowerPoint,
Adobe PhotoShop,
Adobe Illustrator,
Adobe Acrobat,
DreamWeaver,
Design for Flash,
HTML / CSS,
JavaScript / XML,
PHP-based CMS,
Blueprint,SEO/SEM,
Craig Webb Art Recent Websites
Craig Webb Art creates, designs and produces business and marketing communications
including copywriting and graphic design for print and Internet media.
Visit our client s websites to see examples of our front-end website development, visual
design and copywriting.
Icarus Group Ironwork website: http://www.IcarusGroupIronwork.com
Results:
Icarus Group s website ranks
on 1st Page of Google for
iron work new york
IcarusGroupIronwork.com
Ornamental Ironwork, Steel Fabrication and Welding Services
Icarus Group Ironwork
Website Development:
Icarus Group Ironwork needed a new website to feature their products and services as well
as all-new marketing copy to populate the website, and a photo gallery to display examples
of their expert ironwork.
Art Direction, Website Architecture and Design
Craig Webb Art proposed a user-friendly site architecture featuring a Services Page, a
Product Page and a Photo-Gallery Page.
All pages include an extensive footer sub-menu, listing hundreds of products, that points
users to specific sections of the Product Page.
Craig Webb Art developed branding elements and a graphic style for the website.
Marketing research for products, services, and website copywriting
Craig Webb Art researched metalwork services and competitor marketing across the U.S. and
wrote fresh new marketing copy including cut-lines and alt tags designed to appeal to
website users and search engines alike.
Project Management and Development
Craig Webb Art built the Icarus Group Ironwork using best-practice cross-browser-ready
HTML5 / CSS3, JavaScript and PHP.
Israel Wine Tour website: http://kosherwinesociety.com/WineTrip/
Results:
The Kosher Wine Society s
Israel Kosher Wine Tour micro site ranks of first page of Google for israel kosher wine
tours
KosherWineSociety.com
Private Organization Israel Wine Tour Event
KWS Israel Wine Tour
Website Development:
The New York-based Kosher Wine Society needed a promotional website to attract travelers
to their spring tour of Israeli wineries and they needed it fast.
Art Direction, Website Architecture and Design
Craig Webb Art created a three-page website featuring the wine tour itinerary. Craig Webb
Art developed a graphic style and architecture for the website and edited the marketing
copy.
Acquired Photo Art, including permissions, to populate the website
Craig Webb Art researched photography for each winery and sought photographer s
permissions for photo use.
Project Management and Development
Craig Webb Art built the Kosher Wine Society Israel Wine Tour website using bleeding-edge
HTML5 / CSS3, JavaScript and PHP.
Shalizar Properties website: http://www.ShalizarProperties.com/
ShalizarProperties.com
Real Estate Development
Shalizar Properties
Website Development:
Shalizar Properties desired a low-key promotional website for their real estate
development firm located in Dhaka, Bangladesh.
Art Direction, Website Architecture and Design
Craig Webb Art proposed a SEO-optimized site architecture featuring architectural
renderings and floor-maps of Shalizar s residential properties, and contact forms to
attract landowner investors and residential clients.
Project Management and Development
The ShalizarProperties.com website is built using bleeding-edge HTML5 and CSS3, and
formated a Contact Form in PHP.
Randall s Auto Body website: http://www.randallsautobodyny.com/
Results:
Randall s website ranks on 2nd page of Google for waxoyl,
and 1st page top of Google for
waxoyl new york
randallsautobodyny.com/
randallsautobodyny_rust-waxoyl.htm
Randall s website ranks on 1st page of Google for vortex truck bed liner
randallsautobodyny.com/
randallsautobodyny_vortex.htm
RandallsAutobodyNY.com
Restoration of Classic and Hi-end Automobiles
Randall s Auto Body
Website Development:
Randall s Auto Body needed a new website to feature their wide range of auto body repair
services. Randall s Auto Body also needed all-new marketing copy to populate the website
and a photo gallery to display examples of their classic car repair.
Art Direction, Website Architecture and Design
Craig Webb Art proposed a user-friendly site architecture featuring services and a photo-
gallery. Craig Webb Art developed branding elements and a graphic style for the website.
Marketing research for products, services, and website copywriting
Craig Webb Art researched Randall s Auto Body services and competitor marketing across
the U.S. and wrote fresh new marketing copy including cut-lines and alt tags designed to
appeal to website users and optimized for search engines.
Project Management and Development
Craig Webb Art built the Randall s Auto Body website using valid, cross-browser-ready
XHTML and PHP.
Social Media and Internet Marketing
Craig Webb Art promoted the Randall s Auto Body website using Craigslist advertising,
Twitter and Facebook and monitored results using Google Analytics.
Jung Designs website: http://www.JungDesigns.net/
JungDesigns.net
Interior Design for the Hospitality Industry
Jung Designs
Website Development:
Based in California, Jung Designs needed a new website to display their interior design
successes and techniques geared for their hospitality industry clients.
Website Design using RapidWeaver CMS
Working under the direction of a west-coast developer, Craig Webb Art designed and built
the JungDesigns.net website using RapidWeaver, a CMS-like stand-alone software.
Moller Electric Inc. website: http://www.craigwebbart.com/electric/
MollerElectricInc.com
Electrical Wiring and Repair Service
Moller Electric Inc.
Website Development:
Moller Electric Inc. needed to re-design and update their existing website, and all-new
marketing copy to feature their electrical installation and repair services.
Art Direction and Project Management
Craig Webb Art re-designed the website menu and content areas, added contact forms and
added new graphic images and other elements.
Marketing research for products, services, and website copywriting
Craig Webb Art researched electrical installation and repair services, and competitor
marketing across the U.S., and wrote fresh new marketing copy including cut-lines and alt
tags designed to attract viewers via search, appeal to website users and increase sales.
Project Management and Development
Craig Webb Art revamped the out-dated Moller Electric Inc. website, converted the pre-
existing website from HTML4 to valid XHTML code, and format a contact form in PHP.
Bill Miller Photography website: http://www.billmillerphotography.com/
Page view pop-up from
Bill Miller Photography website
BillMillerPhotography.com
Real Estate Photography
Bill Miller Photography
Website Development:
A NYC-based Real Estate photographer, Bill Miller Photography needed a new website to
replace his out-dated portfolio. Competing on search engines with five other Bill Miller
Photographers across the U.S., Bill Miller also needed all-new marketing copy to build SEO
and differentiate his services within search-space.
Art Direction, Website Architecture and Design
Craig Webb Art proposed a user-friendly site architecture with multiple photo-galleries
geared to focus on specific photography services for a variety of clients and marketing
needs. Craig Webb Art developed branding elements and a graphic style for the website.
Craig Webb Art designed the website as a living portfolio so that pages can be easily
updated or added and new photographs can be added or switched out.
The website architecture features pop-up JavaScript web pages that transport the viewer
into a quiet space where each photograph can be savored.
Marketing research for products, services, and website copywriting
Headlines, cut lines and alt tags were written to enhance the viewers appreciation of
the photography and increase SEO.
Project Management and Development
Craig Webb Art built the Bill Miller Photography website using valid, cross-browser-ready
XHTML and JavaScript.
James D. Miller Insurance website: http://www.jdminsurance.com/
JDMInsurance.com
Independent Insurance Agent
James D. Miller Insurance
Website Development:
James D. Miller Insurance needed a new website to feature their insurance products
and services.
Art Direction, Website Architecture and Design
Craig Webb Art proposed a user-friendly site architecture to guide clients and provide
insurance forms. Craig Webb Art developed branding elements and a graphic style for the
James D. Miller Insurance website.
Marketing research for products, services, and website copywriting
Craig Webb Art researched insurance products and services, wrote all-new marketing copy
including cut-lines and alt tags, and created an insurance Glossary Page and FAQ Page to
optimize website searchability.
Project Management and Development
Craig Webb Art added a PHP contact form and built the James D. Miller Insurance website
using valid, cross-browser ready XHTML.
Risa Clay Art: http://www.risaclayart.com/
RisaClayArt.com
Ceramic Artist
Risa Clay Art
Website Development:
Risa Hirsch Ehrlich is a New York City-based ceramic artist. Risa needed a portfolio
website to display her work and her professional history of gallery exhibitions.
Art Direction, Website Architecture
and valid XHTML/CSS Design
Craig Webb Art developed a four-gallery web portfolio using pseudo elements to create a
peek-a-boo rollover viewing effect. Bio and Artist Statement pages complete the XHTML
website.
Craig Webb Art Print Media
Windowman / WMIndustries
Custom Engineering / Manufacturing
Services:
Project Management, copywriting and graphic design
Communications directed to:
Clients, Engineers, Government agencies and Investors
Projects Include:
Contracts
Investor Prospectus
New-business Presentation
PowerPoint Presentations
Presentation leave-behind collateral booklet
Product Description Posters
Project Management
Sales support collateral
Technical Paper
MightyMap
Real Estate / Internet Services
Services:
Product Launch Advertising including copywriting and graphic design for print and web
Communications directed to:
New Clients, Consumer / B2B Print Advertising, Direct Mail and Internet
Projects Include:
Business Cards
Direct Mail Postcards
Event Sell Sheets
HTML / CSS webpage design
Internet Landing Pages in HTML
Logo Design and Art for Identity Branding
Product Description copy
Magazine and newspaper advertising
Media Management / Production
AmeriMerchant
Financial / Banking Services
Services:
Copywriting, editing, identity branding, graphic design for print and web
Communications directed to:
New Clients; Business owners / Decision-makers
Projects Include:
Catalogs for
Print and Internet (PDF)
Collateral Production
Contract Copy Editing
Customer Registration Forms
Direct Mail Postcards
Logo Design and Art for Identity Branding
PowerPoint Presentations
Sell Sheets & Sales collateral
Webpage design
Max Delivery
Food Retail / Internet Services
Services:
Product Launch Advertising including copy, identity & design for print and outdoor ads
Communications directed to:
Consumer Magazine/Newspaper Advertising, Out-of-door Advertising,
Projects Include:
Creative for Product Launch
Collateral Production
Copywriting and Editing
Headline Copy
Design and Art for Identity Branding
Magazine and newspaper advertising
Media Management
Outdoor Wild Posters
Telephone Booth Kiosk Ads
Stiebel, Ltd.
European Masterwork Fine Art Dealership
Services:
Magazine Advertising
Communications Directed to:
Art Collectors
Projects Include:
Graphic Design
Mechanical Production
Magazine Advertising
Media Management
Photography Shoot Direction
PhotoShop re-touching and Management
Other Graphic Design
Projects Include:
Consumer Catalog Collateral Production
Logo Design and Art for Identity Branding
Graphic Design Retail POP signage (point of purchase)
Consumer Packaging Production Mechanicals
Art Direction for Photography Shoots
PhotoShop re-touching and Management
Agency Experience:
RFCP Advertising Agency
Clients: Atlas Air, HIA Crafts, Grenada, Belize,
Rowland Design Communications
Clients: Crowley Shipping, Iomega, DuPont Lycra,
Ammirati Puris Lintas
Clients: Iridium, Goldman Sachs, Bacardi, Dewar s, Kellogg s, GMC Trucks, Ragu, Dell,
Sony Music Special Products
Clients: Avon, Revlon, Old Navy, Eddie Bauer, Chrysler, STP,
Other Freelance Agency Experience:
Black Cat,
D Arcy,
Dynamic Medical,
GT Interactive,
Hill Holiday,
KPR Advertising,
Medicus Communications,
Ogilvy PR,
Sloan Group,
Toolbox,
United Media,
Wunderman Cato Johnson,
Magazine Editorial Design Experience:
AKA Magazine
Beverage Aisle
Conceptions Southwest
Package Design Clients:
Zabar s, United Media, Avon, J. Crew, Sony Music, Salada Tea, Mess Makeup
Craig Webb Art creates, designs and produces business and marketing communications
including copywriting and graphic design for print and Internet media.
Contact Craig Webb Art today to discuss ways we can help you to develop your marketing
content.
Education:
School of Visual Arts, NYC
Continuing Ed, Concepts for Advertising
Cornell University, Ithaca
MFA, 1993 Printmaking, Computer Art
University of New Mexico, Albuquerque
BFA, 1987 Lithography, Journalism, Marketing
New Mexico State University, Las Cruces
Fine Art Major, 1980. Lithography, Photography
California College of Arts and Crafts
Fine Art Major, 1978. Lithography, Screen-printing, Painting, Drawing, Photography
Interests:
Active in community, I write and make art daily.
I m a great cook who likes music, movies, non-fiction and travel.
Craig Webb Art Communications that move consumers.
Advertising Graphic Design Marketing Brand Identity
Creative concepts, copywriting and design for print or web. Call 917-***-****
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