rory dale
New york, Ny, *0031
Proile
Certiied Apple Technician. Qualiied professional in Sound Design, Live Sound Engineering,
Graphic Design, Video Design, and Web Design.
Experienced in Public Relations, Marketing and Customer Service. Strong interpersonal
skills. Focused task worker . Excellent team member.
Intuitive, pragmatic, detailed and eficient.
Skills
Twenty-one years experience with Apple computers, software and operating systems.
Competent Microsoft Windows user.
Eleven years HTML coding experience, four years PHP and MySQL.
Eleven years experience with Pro Tools for editing and production. Six years experience
with Logic for composition and production.
Competent in the use of Adobe Photoshop, InDesign, Illustrator, GoLive, and After
Effects. Familiar with Final Cut, DVD Studio Pro,
Compressor, Filemaker, iLife an iWork suites.
Accomplished guitar player, singer, bass player, and actor. Able to sequence and
compose on keyboard. Aspiring drummer.
Full clean driving licence.
Second Degree Black Belt in Taekwondo.
Experience
Family room specialist/GeNiUs, apple store FiFth aveNUe, New york, Ny. 2010 - preseNt
Maintained 100% NPS for Personal Training as a Family Room Specialist.
Promoted to Genius after ive months with Apple.
Sustain high NPS scores as a Genius and receive frequent promoter comments.
Create and maintain Triage and ASD drives for the Genius Bar and Genius Room.
Responsible for administration of DeployStudio in co-ordination with the Fifth Avenue
Server Team.
resideNt soUNd/mUltimedia desiGNer, playhoUse oN the sqUare, memphis, tN. 2003 - 2012
Designed promotional materials including show posters, postcards, web graphics, print
ads, newsletters, and season brochures.
Developed a recognisable brand identity and conformed all marketing materials.
Redesigned website adding online purchase of season subscriptions, and registration for
events. Created Filemaker interface for
administration to access data and update sections of the site.
Collaborated with Public Relations and Marketing committees, recommending the
introduction of loyalty cards, patron surveys, web
statistics analysis and quantiication of advertising spends.
Provided support for hardware, operating systems, and software. Replaced main ile
server and assisted with networking three ofice sites.
Photographer for all promotional shots, poster shots, live production shots, and
special events.
Designed sound for one hundred live musical and non-musical theatre productions.
Composed, recorded and produced original music for six productions.
Provided projection design, creating video animations, editing and manipulating digital
video and still images.
Received a Memphis Theatre Award for Projection Design in The Wizard of Oz, and eleven
nominations for Sound Design.
Replaced, updated and maintained sound reinforcement systems and video technology.
Collaborated in the system design phase of Playhouse on the Square s recently opened
state-of-the-art $12.5m theatre.
web/Graphic desiGNer, UNiFied proFessioNal theatre aUditioNs, memphis, tN. 2005 - preseNt
Created a brand identity providing graphic design for posters, postcards, registration
forms and other promotional materials.
Developed and launched online registration, implementing credit card processing,
digital image uploading and databasing of resumes for
approximately 1300 registrants per year, achieving a paperless registration process.
Hand coded PHP and MySQL for the website, and designed a Filemaker front-end for the
administrative ofice.
Reduced the work required to collate 125,000 mailed-in headshots and resumes from
twenty volunteers taking up to two weeks, to one
person monitoring online registrations in the database.
********@***.***
www.rorydale.com
web/Graphic desiGNer, everGreeN yoGa ceNter, memphis, tN.
2006 - 2009
Designed logo and branding for building signage, posters, postcards, merchandise,
lyers, gift certiicates and website.
Designed, launched and maintained website in accordance with the brand.
web/Graphic desiGNer, joe Fick, memphis, tN. 2009 - 2012
Designed website and logos.
Hand coded gallery pages in PHP to allow for easy addition, ordering and naming of
images.
Provided web interface for client to login and add performance dates, automatically
updating two locations on the site.
marketiNG assistaNt, hastiNGs direct, bexhill-oN-sea, Uk. 1999 - 2003
Redesigned website following strict branding guidelines.
Provided graphic and web design for a student targeted motor insurance brand, and other
branch websites of the company .
Traveled as photographer and representative to corporate sponsored events and public
relations engagements.
Wrote, designed and printed internal newsletter.
Education
University of Leeds, UK - BA (Hons) Popular Music Studies, 2002.
Referrals
Josh Jennison, Store Leader, Apple Store Fifth Avenue, New York, NY.
212-***-**** ********@*****.***
Whitney Jo, Managing Director, Playhouse on the Square, Memphis, TN.
901-***-**** *********@********************.***
Courtney Oliver, Assistant Audition Coordinator, Uniied Professional Theatre Auditions,
Memphis, TN.
901-***-**** ********@****.***
Leah Bray Nichols, Founder and Primary Teacher, Evergreen Yoga Center, Memphis, TN.
901-***-**** ****@********************.***