Sales Manager

CV Michael J. Johnston

P.O Box ***, Claremont, Perth,

Australia, 6910.

Mobile: +61 (0-449-***-***. Email: ***********@*****.*** >

DI RECTOROF SA LESAND MA RKETING (TR AVEL)

? B2B & B 2 C - Travel and Tourism Industry - Travel Trade Markets ?

A multi-lingual, well networked professional, having built an invaluable network of

contacts (hotels, airlines and service

providers) within the Asian and Australian travel industry. Proven record of achieving

operational goals, identifying and

developing initiatives and strategies that result in large returns-on-investment.

Accomplished in all business functions,

identifying and sourcing new business and developing key accounts. Now looking to make a

continued, significant

contribution within and overseas Travel Management appointment in Singapore, Hong Kong,

Dubai or Jakarta.

NO TABLE AR EASOF EX PERTISE

? Sales and Marketing ? Strategic Leadership ? Business Acumen

? Developing Business Models ? Consumer and Trade Marketing Campaigns ? Complaint

Resolutions

? Business Relationship Development ? Budgeting, Forecasting ? Due Diligence

? E-commerce Development ? Securing New Business ? Computer Literacy

? Negotiating ? Branding Products and Services ? Maximising Profits

PR OFESSIONAL DE VELOPMENT

Current Studies Certificate IV in Business. 2012

Degree Marketing & Travel Certificate IV, (Edith Cowan University) 2000

Bank Settlement IATA 2000

Managing Finance AFTA 2000

Travel Manager Certification (ATAQ Campus) 1993-95

Tourism & Hospitality Fremantle TAFE 1986

RE CENT AP POINTMENT

SALES EXECUTIVENov 2010 - Mar 2011BMW Auto Classic: Sold new BMWs. Undertook product training and sold to top-end

clientele.

PR OFESSIONAL EX PERIENCE & AC HIEVEMENTS

(Island Bound Holidays - 1993-2010)

PRODUCT AND GENERAL MANAGER2007 - 2010Island Bound Holidays, Perth, Australia (a tour wholesaler, selling outbound package

holidays to Asia).

? As General Manager: Provided strategic direction, led staff, developed and managed the

business. Ensured sales

targets and overhead budgets were achieved. Oversaw the general day-to-day business

operations and functions

including purchasing, distribution, sales and reservations. Delivered significant

profits.

? Identified and sourced new business whilst retaining and developing key accounts.

? Built Island Bound holidays into a marketing leading multi-destination wholesaler.

? Negotiated and implemented wholesale ground rates and contracted airline airfares.

? Accountable for P&L and managed finances in compliance with legal and statutory

requirements.

? Determined minimum financial margins and ratios within which the business thrives.

? Presented monthly management reports to the CEO and annual reports for shareholders.

? Provided ongoing support and training for staff and senior management.

? Implemented the travel maestro online booking system.

? Participated in many trade shows, advertised and sold products.

? Achieved all annual and profitability targets as agreed with CEO.

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PR OFESSIONAL EX PERIENCE & AC HIEVEMENTS (C ONTINUED)

Island Bound Holidays, Perth, Australia (continued).

? As Product Manager: Managed sales, marketing and reservation teams.

? Developed strategies that exceeded sales targets.

? Developed products, marketing literature, and destination brochures.

? Promoted and marketed products to existing and new markets.

? Organised various trade shows and presentations.

? Implemented an online booking system and administered loading and training of products.

Contracted all hotels and ground operators for all destinations:

? Negotiated and implemented hotel contracting rates for destinations in Bali, Indonesia,

Singapore, Hong Kong,

Thailand, KL, Cocos K Islands, Xmas Island and the Maldives.

? Negotiated and implemented contracting rates for airline partners, ground operators and

travel providers.

? Delivered monthly forecasts for budget and revenue.

? Set prices to meet revenue and profitability goals. Met all KPIs.

BUSINESS DEVELOPMENT MANAGER2000 - 2007Island Bound Holidays, Perth, Australia:

? Managed an agent database of over 200 retail agents from Esperance to Broome.

? Monitored agency performance, took corrective actions as necessary and provided

positive market feedback.

? Carried out ongoing analysis of sales plans, monitored sales targets, and ensured high

quality sales visits were

made with key retail agency partners and individual agencies.

? Monitored an agency database and graded agencies in their allocated territories.

? Sourced new leads and targeted agencies for new business.

? Resolved retail agents concerns and problems.

? Researched and integrated automation into IBH.

? Operated various charter flights from Jakarta to Xmas Island utilizing jet and

propeller aircraft.

? Opened and operated and office on the Island of Bali Indonesia.

? Developed and implemented a weekly charter flight from Port Hedland W.A. to Bali for

IBH utilizing a Fokker -100

jet aircraft in 2003, doubling the capacity in the second year still operating today.

TEAM LEADER1993 - 2000

Island Bound Holidays, Perth, Australia :

? The products ranged from destinations in the Indian Ocean to South East Asia and

Indonesia.

RESERVATIONS MANAGER1991 - 1993

Indian Ocean Airlines:

? A challenging operational role. Developed valuable insight into airline procedures and

commercial business.

? Provided a weekly air service from Perth to the Cocos Keeling Islands & Christmas

Island in the Indian Ocean

(heavy jet, business and economy class, international flights).

? Managed reservations, the weekly roster, inventories and carried out airport checks

(departure and arrivals).

? Daily trouble shooting and problem solving with passengers and situations.

EA RLY CA REER SU MMARY

Manager Cocos Island Travel (Pioneered Tourism to Cocos Keeling 1991

Islands and Christmas Island in the Indian Ocean).

International Travel Consultant Jetset Travel Agency 1990

LA NGUAGES

Indonesian, Bahasa, Learning Chinese Mandarin.

PE RSONAL:

Passport; Australian. Singapore PR; available on request. Status; single.

Interests & Pastimes; travel, aviation, swimming, football, golf, movies.

RE FEREES:

Richard Vaughan, DSVP Commercial Operations Worldwide Emirates Airlines, Email:

**************@********.***

Brian Mason, Managing Director, Jetset Travel, Email: *******@*****.******** Johnston, Chief

Executive Officer, Island Bound holidays. Phone :041*-***-***.

Contact this candidate