Manager Marketing

Milton Forde

Email: *********@********.***

Address: PO Box 653

City: Coram

State: NY

Zip: 11727

Country: USA

Phone: 631-***-****

Skill Level: Experienced

Salary Range: 60

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Milton P. Forde

631-***-**** *********@********.***

SUMMARY

Detailed oriented and analytical professional with extensive experience in managing people, processes, and projects with proven results in reaching company revenue goals. Excellent writing and communication skills used in client presentations for developing successful marketing strategies. A proven leader in successfully leading teams to reach company goals and awarded for my leadership. Exceptional problem solving skills as evident in recognition awards received for solving data issues leading to successful long term partnerships with my clients. Highly recognized for building and leading teams that focus on profitable client relations.

* Critical Thinking * Leadership * Quality Assurance

* Analytical * Motivator and Mentor * Technical Skills

* Decision Making * Trending and Modeling * Problem Solver

EXPERIENCE

AC Nielsen, Syosset, NY 1992 - 2011

Lead Technical Analyst (1/05 - 10/11)

Managed and analyzed syndicated projects for our top retail clients which involved meetings with our client service teams throughout the year. Researched and proposed marketing strategies to segment data across product lines and geographic markets. Created and tracked weekly schedules and calendar for all client projects. Interface daily with Client Service, Development and Marketing teams to determine specifications for annual reports, successfully meeting all requests and expectations. Generated syndicated reports according to project plans ensuring timely completion of routine and ad hoc reporting. Trained associates and cross functional teams on custom and syndicated processes keeping everyone up to speed on the latest system wide technologies.

* Managed Nielsen`s key syndicated projects to ensure timely and accurate distribution to our clients, successfully meeting or beating projected goals for the fiscal year.

* Researched, analyzed and performed marketing strategies and plans for our clients such as General Mills, and Tyson foods, successfully meeting the client`s needs and expectations, helping to drive revenue for our company by retaining these key clients.

* Analyzed data information via excel - source and destination, panel profile and geographic analysis to help inform marketing strategies which lead to successful acquisitions of key clients bringing in revenue and resulting in receiving incentive bonus awards for attaining annual revenue goals for the company and staying within budget.

* Lead project management ventures in regards to client specifications to find new ways to market their products and target audiences. This lead to new products developed by me to help bring in new clients and was recognized for this accomplishment through Nielsen awards received.

* Developed and implemented new tools needed to satisfy our client`s needs and expectations with constant communication with our development team resulting in retaining our key clients and continued growth of revenue for the company.

Team Manager (7/93 - 12/04)

Responsible for providing marketing information to one of Nielsen`s key clients, Kraft Foods. Managed a staff of 7 to 10 members overseeing their activities, reviewing performances for marketing priorities and determine effectiveness of my group. Maintained appropriate staffing requirements and conducted first level interviews when hiring. Conducted bi-monthly meetings with staff to review expectations and actual results. Successfully conducted client service account review for multiple client locations to formulate marketing strategies and make recommendations on the type of report models to execute that would satisfy the needs of our clients.

Milton P. Forde Page 2

631-***-**** *********@********.***

Team Manager Cont. (7/93 - 12/04)

* Managed associates and projects to provide marketing expertise to our dedicated Kraft Foods client. Efforts contributed to researching and proposing marketing strategies to our number one client Kraft Foods, maintaining revenue growth.

* Successfully engaged my staff by maintaining accurate and on time delivery of data to our clients throughout the year resulting in long term and profitable relationships with Kraft Foods.

* Part of a team Involved in contract negotiations with Kraft Foods leading to successful retention and revenue growth.

* Provided key monthly status reports of various clients` activities in regards to number of reports successfully processed and delivered, resulting in department goals reached and receiving an A rating by our client service teams.

* Created and conducted presentations to the Krafts Foods category functional groups across the country to explain the types of products and tools available to answer client questions and ensure best possible solutions to the needs of the client.

Senior Project Analyst (2/92 - 6/93)

Executed and analyzed client reports including media research. Delegated client service requests through communication within and outside department ensuring successful delivery of reports.

* Involved in the development of media research area providing reports and analyzing new data outside of standard packaged goods data successfully instituting new tools for our clients to drive company revenue.

* Executed marketing report models based on requested criteria successfully fulfilling the needs of our clients and delivering accurate and timely data in which I was recognized for maintaining above 95% for on time and accurate delivery of client data.

* Performed variance analysis related to marketing reports. Communicated results to internal stakeholders (client service executives and marketing department) and end user client by presenting my findings and successfully communicating strategies to help better serve our clients in making key decisions.

* Assisted manager in daily operations and delegating work. Investigated and resolved problem; mentor junior staff to eliminate future occurrences of issues. This resulted in high recognition and praise for maintaining a high level of expectations from our clients for accurate and on time delivery of our data.

EDUCATION

Bachelor of Arts and Science

Syracuse University, Syracuse, NY

Completed college course curriculum

Earlham College, Richmond, Indiana

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