Courtney Jennifer Moore
Parlin, NJ 08859
Mobile
732-***-**** - Home
********.*******@*****.***
PROFILE
Creative, innovative professional with proven abilities and experience
developing email blasts, and promotional campaigns. Proficient in concept
design and execution of product branding sweepstakes. Energetic and
progressive while fostering trust and collaboration to skillfully make
recommendations towards the implementation of strategic marketing plans
while ensuring economies of scale. Demonstrated expertise in:
Market Research Email Blast & Tag Line Design
Promotions Development & Design
Survey Development Data Gathering & Analysis Product
Concept Development
Marketing Strategy
EDUCATION
6/2012 - 8/2012 Study Abroad - JESUS COLLEGE Oxford,
England
Principles of Marketing
Civilization 2
2011 - Present FLORIDA INSTITUTE OF TECHNOLOGY
Melbourne, Florida Marketing - GPA 3.1
CAREER ACCOMPLISHMENTS
eFashion Solutions - Secaucus,
NJ 6/2009-
6/2011
eCommerce Marketing Assistant
. Responsible for the following 7 brands: Playboystore.com,
Shopthebunny.com, Applebottoms.com, PhatFarm.com, Orange County
Choppers.com, Myla.com, and LRG.com
. Tactically executed the development of weekly email blast
campaigns, on-site promotional creatives including landing pages,
promotional banners, promotional spots, etc for over 20 brands.
. Reviewed promotional calendars on a weekly basis ensuring all
data is appropriately populated within the prescribed deadline
. Gathered, analyzed, and created reporting charts from weekly
email reporting data.
. Gathered on-site customer behavior data and analyzed the results
data using Adobe Omniture
. Developed and disseminated online surveys to all contracted
brands
. Executes administrative duties relating to deck presentations for
clients
. Coordinated all activities as it related to all gift with
purchase promotions
. Designed tag lines for email blast and promotional creatives
. Reports weekly on top competitors
. Conceptualized and executed sweepstakes on both Playboystore.com,
Shopthebunny.com, Applebottoms.com, and LRG.com
. Communicated with main corporate contacts to post offers on
Facebook and Twitter and worked directly with them to get results
to see what offers we should and should not offer shoppers again
. Worked with the buyers and planners for Playboystore.com and
Applebottoms.com to strategically incorporate weekly offers as
well as seasonal package inserts
. Worked with buyers to set up and execute special shoots for new
deliveries, or seasonal shoots
. Assisted in implementing an aggressive ongoing SEO strategy onto
Playboystore.com
. Created and executed out of the box ideas for Playboystore.com
such as Playboy's Haunted Mansion, $2.14 Shipping & Playboy's
Sexy Gram for Valentine's Day, Bunny Money Tuesday Mystery Offer,
Strip Tease Me Tuesday Onsite Scratch Off Game, and the Today's
Event box
. Created and executed out of the box ideas for Applebottoms.com
such as the 2010 Holiday gift guide, Spring Mystery Apple Hunt
event, in addition to other projects
Budd Van Lines - Somerset, NJ 3/2009-5/2009
Assistant
Coordinator
. Received and input incoming moving order requests into database
. Confirmed logistics and coordinated upcoming moves with shippers
. Transferred data from Excel spreadsheets into internal tracking system
Human Resources/Payroll Assistant
1/2009-3/2009
. Created termination binders for HR Manager
. Updated employee termination information, Handbook Acknowledgment
forms, Town Hall meeting materials, 401(k) elections and HR
spreadsheets
. Conducted termination meetings with employees, prepared and
distributed separation packages
. Sorted, processed, and distributed mail to various departments
. Filed various employee forms ranging from new hire documents to
benefit election forms
. Purged and organized departmental supplies
. Assisted HR Manager in connection with HR audits
. Developed employee word search program in connection with online
employee handbook
. Researched and answered general benefits questions from employees
ChemRx - South Plainfield, NJ
10/2008-12/2008
Receptionist
. Answered a multi-line phone system and took appropriate messages
. Organized and filed various nursing home documents
. Sorted and distributed incoming orders for processing
Lincoln Technical Institute - Edison, NJ
9/2008 - 10/2008
(Contract Position)
Receptionist
. Answered incoming calls on a multi-line system and directed student
inquires to staff as appropriate
. Processed students for scheduled testing and assessments
eFashion Solutions - Secaucus,
NJ 6/2008-
9/2008
(Contract Position)
HR Assistant
. Answered employee's general benefits questions
. Developed various benefits reports for submission to the President and
CEO
. Handled all filing and faxing of benefit materials
. Scheduled candidates for interviews in connection with open positions
. Prepared standard and ad hoc reports by using Excel
. Acted as liaison between employee and various benefit carriers
Proficient in: Word, Excel, Outlook, Quickbooks, ACT, StormPost, iPost,
Omniture