Sales Manager

Praveen Dixit

http://ca.linkedin.com/pub/praveen-dixit/15/9a7/545/

**, ****** ******** 416-***-****

Brampton, ON – L6T 1L3 ****************@*****.***

Business Development Manager

High Tech Industry – Hardware/Software

Summary of Qualifications

B2B and technology sales and marketing professional having over 8 years of work experience with reputable

trans-national corporations in a multi-cultural team environment

Specialized in sales management, account development, product management and channel development

Consistent track record of exceeding top-line and bottom-line targets with ability to analyze key business drivers,

conceptualize and execute the business plans

Bachelor of Business Administration in Marketing with Diploma in Electronics Engineering

Exemplary computer proficiency: MS Office (Word, Excel, Powerpoint), Ibhar CRM, SAP

Excellent communication, presentation and sales negotiation skills

An assertive team leader of high integrity with qualities of strategic thinking, enthusiasm and resilience

Professional Experience

Monex Group Inc, Toronto - Canada www.monexgroup.com

Jan 2013-Feb 2013

Inside Sales Consultant – Merchant Payment Solutions

Assigned the task of running telesales campaign and explain Monex Group offering to retail merchants

Developed the elevator pitch and script for promotional campaign

Approached 400 contacts in 3 weeks period and created 35 leads

W incor Nixdorf, Mumbai – India www.wincor-nixdorf.com

Nov 2011-Sep 2012

Zonal Sales Manager – Retail Technology Solutions

Managed Retail BU sales in west and north regions for retail point of sale technology solutions

Created product portfolio and devised pricing strategy for retail POS hardware and software range for Tier I, Tier

II and Tier III clients

Established channel partner network by appointing and training distributors and VARs at 5 major locations

Achieved 140% YOY growth in channel sales during Jan – Jun 2012

Strengthened relationship with top 5 retail accounts of global presence by meeting their CIOs and IT managers

and reassessing their needs and reviewing the SLAs

Posiflex Technology Inc., Mumbai – India www.posiflex.com

Aug 2010-Nov 2011

Assistant General Manager - Sales

Profit and Loss accountability for North and West India regions for POS terminals and peripherals sales

Successfully reorganized and lead sales and support teams in my regions thereby achieving 160% YOY sales

growth in the year 2010-11

Executed corporate go to market plan with the training and appointment of distributor and VAR partners in more

than 20 locations

Conceptualized a brand awareness program called “Shoptech” – a technology awareness and adoption program

for small and medium stores. Collaborated with industry partners Intel and Microsoft and successfully executed

the seminar events across 12 locations within 6 months period

Successful inroads into 3 strategic Tier I retail and hospitality key accounts that include KFC Restaurants, Pizza

Hut and Essel World

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Praveen Dixit ****************@*****.*** 416-***-****

Mettler-Toledo Inc., Mumbai – India www.mt.com Sep 1999-Aug 2010

Jan 2007-Aug 2010

National Sales Manager and Channel Manager – Retail

Appointed as Channel Sales Manager in 2007 and promoted to the Head of Retail BU in 2009 taking up complete

ownership of Retail BU P&L

Achieved 140% YOY growth with major retail accounts in the first year of business head role

Strengthened the relationship with top strategic retail accounts including Walmart Retail, Metro Cash & Carry,

Aditya Birla Retail, with effective account management

Successfully setup the retail channel team and developed nationwide channel partner network of more than 30

partners thereby expanding market reach to Tier II and Tier III customer segments

Jan 2004- Dec 2006

Product Manager – Retail

Promoted from Customer Service to Product Marketing role in Jan 2004 and relocated from New Delhi to Mumbai

corporate office

Played key role in the launch of Retail BU, defined product mix and go to market strategy

Conducted market research, analysed competition, assessed opportunities and product gaps

W orked in close coordination with Product Engineering team for product development and introduction of new

products including Network Labeling Scales, Receipt Printing POS Scales, Bench Scales and Scale Management

Software

Developed effective sales and marketing literature, product & sales presentations and tele-marketing scripts

W orked closely with sales team in the field to target most ambitious retail customer projects and achieved

breakthroughs into 3 large strategic key accounts including Reliance Retail, Future Retail and Hypercity

Sep 1999-Dec 2003

Service Leader and Customer Support Engineer

Joined as a frontline Customer Service Engineer in 1999 and promoted to Service Team Leader role in 2002

Carried out installation and maintenance of electronic weighing and measuring instruments, industrial tank

weighing systems and batching systems

Managed pre-sales and post-sales customer support. Played key role in building a satisfied customer base with

effective call and escalation management

Executed service business growth plan and achieved commendable 60% CAGR in service revenue during the 4

years period

Education

Bachelors in Business Administration (BBA), ICFAI University, India 2011

Diploma in Electronics Engineering, Board of Technical Education, India 1996

Training Workshops

IWES (Integrated Work Experience Strategy) Bridging Program by ICTC at JVS, Toronto - 2012

“Managing People & Building Successful Relationships” workshop by ISRA Corporation - 2010

“Gaining Competitive Edge Through Understanding Culture” workshop by Richard Lewis Communications – 2010

“Professional Sales Coaching” and “Professional Sales Negotiations” workshops by Achieve Global - 2009

Management Development Program at Indian Institute of Management, India – 2008

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