Project Manager Sales

Toni Picone

Phone: 718-***-****

E-mail: ***********@***.***

Website: http://youtu.be/Y4xjXTPKKZo

Selected Career Highlights

• Marketing professional with a proven record of success in advertising and promotions.

• Independently led the development and execution of Duty Free tradeshows, events, and meetings.

• Project Management support for field sales team which resulted in a 25% improvement in efficiency.

• Conducted cost of goods analysis and followed up by developing related collateral materials resulting in 76% increased sales.

• Created and implemented marketing plans which resulted in 87% increased brand awareness.

Experience

Account Executive (September 2012 – December 2012)

Advantage Sales and Marketing, Unilever Norwalk, CT

• Agency liaison for Unilever, representing Axe, Caress, Clear, Dove, Degree, Simple, Suave, TRESemme, and Vaseline in all CVS stores nationwide.

• Executed 360 shopper marketing campaigns, which included: circular ads, coupons, in store sampling, email blasts, website promotions, PDQ, end cap displays.

• Coordinated with Sales team to develop marketing plans and achieve targeted sales goals.

• Planned and managed an 11M budget and reported results of coupon redemptions and ROI.

Field Activation (July 2011 – July 2012)

MKTG Inc. Diageo, New York, NY

• Liaised with Field Marketing Managers to ensure efficiency and tracking of Human Resource documents.

• Compiled weekly / monthly reports and managed budgets.

• Streamlined national reporting for sales and events.

• Assisted Project Manager with development of special projects, including the use of iPads for efficient field reporting.

Student (September 2008 - May 2011)

• Received honors with distinction designation, while completing an MBA program as well as received certifications in Project Management, Photoshop and Web Design.

Pernod Ricard (July 2005 – September 2009)

Brands – Absolut, Chivas Regal, Jameson, Malibu, Kahlua, Stolichnaya, Perrier-Jouet, Jacobs Creek

Assistant Marketing Manager (October 2008 – September 2009)

Pernod Ricard Americas Travel Retail, White Plains, NY

• Independently led the planning, design, development, logistics, and execution of trade shows.

• Managed a 2.5M budget which included volume tracking, forecasts, reports, and promotional spend.

• Return on Investment (R.O.I.) performance tracking of promotions and made recommendations which led to 53% savings.

• Implemented $250K advertising campaigns in Duty Free stores, magazines, trade journals, and OOH.

• Provided advisory and creative direction to agencies for collateral development, obtained copy and mechanical approvals and Legal department follow up.

• Planned and executed promotions in both on / off premise accounts, including holiday promotions and new product launches.

• Updated Marketing and Sales Managers on brand guidelines, legal requirements, product trainings.

• Tracked and analyzed best practices, trends, competitive dynamics and customer retention programs.

Picone 2

Marketing Coordinator (February 2006 – October 2008)

Pernod Ricard Americas Travel Retail, White Plains, NY

• Worked with sales and operations to create customized marketing solutions which increased sales by 45%.

• Developed, designed and maintained sales collateral, POS and GWP through sister companies in Asia and Europe, and established new agency relationships which led to 37% growth.

• Compiled and maintained a historical database of advertising for a portfolio of over 15 brands.

• Prepared presentations and analyzed data for Annual Headquarter budget review and quarterly sales meetings.

• Researched the buying habits of traveling consumers in specific markets (U.S. border airports, SA, Caribbean).

• Supported multiple projects simultaneously, focusing on idea generation, proposal creation and sales materials.

• Planned customer trips and company meetings, conferences and events.

Human Resources Assistant (July 2005 – February 2006)

Allied Domecq Spirits and Wine (acquired by Pernod Ricard), Westport, CT

• Assisted with various Human Resources and transitional projects during company acquisition.

• Responsible for coordination of confidential and sensitive documents, including termination letters, legal agreements and severance packages.

• Coordinated demanding meetings, schedules and travel plans, expenses and budgets.

Project Manager (September 2001 – July 2005)

Freelance Market Research, Bronx, Westchester, Rockland, New York City, NY and Stamford, CT

• Conducted quality assessments, service evaluations, performance reviews and made recommendations for improvement for clients such as: Kraft, Magnivision, United Artists Videos, Staples, CVS, Okidata and Logitec.

• Managed on / off premise accounts to ensure displays were merchandised for Brown-Forman Beverages.

• Performed product retrievals for recalls and consumer complaints to ensure product compliance for companies such as Coca-Cola, Kellogg’s and Phillip Morris.

• Executed integrity tests and rewards and recognition programs to evaluate speed, accuracy and quality of customer service for Dunkin Donuts, Limited Brands, TGI Fridays and others.

• Maintained logistics, routing, travel and budgets.

Office Manager (March 2000 – September 2001)

Maximum Golf Magazine, A News Corporation Company New York, NY

• Administered all benefits programs: Medical, Dental, Vision, Disability, COBRA, 401K.

• Assisted Marketing, Advertising and Circulation departments with projects: client databases, presentations, advertising, and promotional events and managed company bills and expenses.

Human Resources Benefits Administrator (November 1997 – September 1999)

Mitsui Trust and Banking Co., Ltd. Acquired by Chuo Trust, New York, NY

• Played a key role in facilitating lay off procedures for company downsizing.

• Administered payroll, managed health benefits systems, 401K, solved claims, coordinated annual health fair; planned, communicated and executed annual open enrollment.

• Presented recommendations for process improvement and other changes to increase efficiency & productivity.

• Worked with HR Manager to develop and execute recognition programs and annual review process.

Education

Pace University – White Plains, NY (May 2011)

Certification Programs – Project Management, Photoshop, Web Design

Long Island University – Purchase, NY (January 2010)

Masters in Business Administration - MBA Honors with Distinction; GPA: 3.5

Hofstra University – Hempstead, NY (May 1997)

Bachelor of Arts in Psychology; Minor: Management

Honors: Resident Assistant Award, Bovenaan Award, Presidential Award, Freshman & Sophomore Award, Who’s Who Among Students In American Universities and Colleges Award.

Skills

Microsoft Office (Word, Excel, PowerPoint), Nielsen, IRI, OBI, ADP, HRIS, JD Edwards, Concur, Salesforce

Certificates: Adobe Photoshop, Adobe Web design (Dreamweaver, Illustrator, Flash) Project Management

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