ALLISON C. RUIZ
C: 214-***-****
***************@*****.***
CAREER PROFILE
Self-motivated sales coordinator with a passion for customer service and art. Demonstrated ability to implement new sales
methodology, dramatically reducing product retention rates and increasing productivity. Motivated to implement creative
merchandising techniques along with innovative marketing strategies to drive sales through efficiency and quality customer
interactions. Passionate about event planning, networking and creative exploration in marketing.
EDUCATION
BAYLOR UNIVERSITY, HANKAMER SCHOOL OF BUSINESS Waco, TX August 2011
BBA, Marketing/Advertising with an Art History Minor
American Advertising Federation - President
Delta Delta Delta – Intake Director
Panhellenic Council – Social and Service Coordinator
St. Jude Children’s Research Hospital – Fundraising Chair
Sing – Assistant Choreographer
Homecoming Parade Float – Head Designer
EXPERIENCE
WEBBMASON, INC., Fort Worth, TX 2012 – present
A multimillion-dollar commercial printer that provides integrated marketing solutions and services throughout the U.S.
Client Service Coordinator
Secured new client procurement contracts with major clients such as Sabre Holdings, Inc.
Advised clients on innovative marketing tools and promotional ideas.
Researched solutions and generated presentations to meet client’s needs.
DREAMMAKER BATH & KITCHEN, INC., Waco, TX 2012 – 2012
An enterprise of independently owned and operated full-service remodeling franchises focused on craftsmanship and ethics.
Marketing Specialist
Established a means of communication for multiple marketing vendors.
Rebranded the company quarterly printed newsletter and produced quarterly marketing case studies.
Managed the purchasing of lead lists to recruit new franchisees and secure new clients.
THE BUCKLE, INC., Waco, TX 2011 – 2012
A billion dollar retailer founded in 1948 that specializes in men’s and women’s contemporary clothing; operations in 43 states.
Floor Leader/Commissioned Sales
Coordinated sales team in conjunction with the store manager to provided exceptional customer service and reduce
payroll through increased efficiency.
Expanded customer base, which resulted in an increase of net profits while remaining within the established company
guidelines but still implementing my own ideas.
Generated a 180% increase in credit card applications from previous years leading to a 16% market share.
RELEVANT PROJECTS
BAYLOR UNIVERSITY, Waco, TX
Baylor Advertising Campaigns for Entertainment (ACE) Competition Spring 2011
Developed the advertising campaign and strategy in preparation for the launch of the film Heaven’s Rain.
Produced the primary graphics for use in the layout book prior to the films launch.
Presented with the “Gold Award” in strategic development.
ADDITIONAL INFORMATION
Interests: Piano, Art History, Running, Yoga, Painting, Photography, Google Analytics
Volunteer Experience: Organized charitable events for St. Jude Children’s Research Hospital, Habitat for Humanity