Jason A. Orbison
562-***-**** **** San Jose St #F Montclair, CA 91763
********@*******.***
Career Summary
Success consulting companies through the entire marketing process, including brand management,
segmentation, target market analysis, and product positioning. Consistently exceeding standards
using my strengths of analysis, persuasion, innovation and problem-solving. High level of expertise in
areas of MS Excel, data analysis, negotiating and leadership.
Education
M.B.A., Marketing Pepperdine University Graduate School Dec. 2012
B.S., Business Management Pepperdine University Graduate School Dec.
2011
Professional Experience
Brand Manager 2011-Present
Incompli Laguna Hills, CA
Environmental Consulting Firm New Software Launch
• Create marketing strategies that identified new opportunities, analyzed existing
campaigns and market supporting brand development
• Present proposals to executive management, investors, and stakeholders
• Write Marketing plan, assisted in its execution, and managed product and brand
• Oversee sales management and marketing tracking system, increased growth by 300% in
one year by identifying best marketing campaigns
• Form Content Marketing program and SEO rankings increased to 2nd page of Google in 4
months, supporting brand creating case studies and digital marketing collateral
• Assist in creating brand and ensured consistency of brand and performed marketing
duties
Account Manager 2008-2011
GE Capital Irvine, CA
6.8 billion retail sales finance in RV and marine portfolios
• Call Customers, send letters, and data management
• Outperformed budgeted goal by an average of 25% from 2008-2010 by analyzing portfolio
performance, risk factors, and developing plans to mitigate losses
• Reviewed credit worthiness for loss mitigation, risk assessment, and ROI
• Increased efficiency from 20% to 400% by submitting and implementing 8 process changes
Marketing Manager 2007- 2008
CalFunding Group Anaheim, CA
A real estate consulting and loan business that provided various services
• Identified market segments and target users through research and analyzing data and
identifying best marketing campaigns
• Reviewed best communication strategies and advertisement based on target market Created
brand awareness campaign and generated $80,000 in revenue in first six months
• Increased sales by 150% in first six months researching and analyzing market trends and
identifying marketing campaigns
• Responsible for ad campaigns, strengthening brand recognition
Marketing Coordinator / Sales 2006- 2007
Instant Capital Mortgage Corp. Orange, CA
ICFG was a mortgage company that originated home loans throughout the U.S.
• Increased sales 30% by creating online marketing and sales strategy
• Data mining, market share research, and designed market models
• Gathered data on competitors and political trends for better business performance
• Face to Face B2B and phone sales to existing and new clients
Supervisor 2002 - 2006
Wachovia (previously WFS, now Wells Fargo) La Palma, CA
Servicing of auto portfolio covering the greater Los Angeles markets, which included a customer service
and collections call center
• Trained staff in credit review for mitigation, risk assessment, and asset relocation.
• Consistently kept turnover below 10% compared to 60% average of other departments
• Interviewed over 150 candidates for positions in the loan servicing and hired 30 candidates annually.
Managed 15-20 direct reports in collection call center
• Expertise in credit review for mitigation, risk assessment, and asset relocation.
• Trained 50 employees in loss mitigation, negotiations, company policies, and customer
satisfaction
Professional and Technical Skills
Brand Management,Microsoft Office Suite (Advanced), Business Analytics, Data Management,
Negotiating, Real Estate, Training, Customer Service, Management, Hiring, Performance
Evaluations, Risk Management, Forecasting, Business Development, Sales, Closing, Marketing, Data
Mining, Research, Contracts, Financial Statements, Asset Risk, Relationship Manager, Salesforce,
Leadership, Internet Marketing, Social Networking, Credit Reports