Marketing Sales

Kendra M. Kenney

***** *** **** **.

Hudson, FL *4669

727-***-**** (home)

727-***-**** (cell)

******.******@*****.***

Major Career Accomplishments:

• Through aggressive marketing strategy, plans, and programs, developed a law firm’s brand in

niche market so as to be recognized as a leader in that niche

• Sole responsibility of marketing cerebral, yet analytical knowledge management product and

bringing it to life

• Managed marketing for major re-branding effort in the successful re-structuring and emergence of

a national telecommunications company

May 2012 to December 2012

Marketing Coordinator – System Marketing, BayCare Health System

Coordinated the marketing and branding strategies for leading health care system’s system-wide

marketing. Worked to achieve the prospect, new patient and market share goals to maximize the

return on investment of the department’s marketing and planning budgets. Coordinated the print,

TV, radio, and online advertising in addition to direct mail and email campaigns, service line

campaigns, special events, affinity group programs, marketing partnerships, promotional videos,

patient literature, and other marketing aids. Event managed regional sponsorships providing

cradle to grave support.

September 2008 to December 2011

Director of Marketing, Merlin Law Group

Directed overall marketing plan, including profit and loss responsibility of $1m marketing budget, for

nationally-located law firm. Responsible for firm’s social media initiatives including the website, blog,

and other web presence. Proposed, coordinated, and participated in promotional activities, client

appreciation events, trade shows, webinars, speaking opportunities, and conferences. Developed, wrote,

and edited a variety of traditional and online marketing messages and communication pieces including

advertisements, brochures, direct mailings, presentations, and videos, designed to capture target

audiences’ interest and influence action. Developed, instituted, and monitored marketing policy,

procedures, and best practices to uphold brand integrity. Measured effectiveness and quality of marketing

content and adjusted as needed to meet objective Direct reports included business development and client

advocate roles.

December 2006 to September 2008

Marketing Manager, Knowledge Management, PricewaterhouseCoopers

Responsible for all general marketing of knowledge-sharing/benchmarking auditing product including

revisions and maintenance of website; promotion of both product and client services team through e-blast

marketing, direct mail, and publications; proposing, planning, and coordination of all event marketing;

upholding the brand integrity.

Kendra Kenney Resume (continued)

May 1999 to December 2006

Marketing Manager, Level 3 Communications

Liaison between corporate departments and sales force. Upheld integrity of company brand through

internal and external awareness campaigns. Developed, managed, tracked, and measured results for

customer campaigns and seminars. Created content for and supervised production of marketing tools and

collateral including testimonials, educational and corporate videos, product information sheets, and

brochures. Authored news releases, customer case studies, customer letters, sales presentations, employee

surveys. Developed style standards, writing guidelines, and templates for marketing deliverables.

Coordinated design and purchase of corporate exhibit booth. Provided cradle to grave support for all trade

shows and customer events. Coordinated and attended media and analyst relations road show. Authorized

spokesperson. Coordinated media training for senior level executives. Member of marketing integration

team post-acquisition to set best practices.

August 1998 to April 1999

Senior Marketing Communications Specialist, Alstom Automation Systems

Responsible for all aspects of marketing communication efforts including design of promotional pieces,

authoring articles for industry publications, website development, production and management of industry

media relations for manufacturer of automation/robotic systems. Acted as liaison for the company and its

goodwill efforts with local communities, universities, and public schools. Created multi-media sales

presentation as tool for the sales team. Designed first trade show booth for the company.

May 1995 to August 1998

Marketing Representative, Ensinger Inc.

Served as total marketing force for plastic engineering company and the regional sales team through

training and lead programs. Writer and editor for first company internal and external newsletters.

Copyeditor for news releases, technical pieces for industry publications, direct mail, company brochures,

product data sheets. Event managed annual sales meeting. Responsible for all aspects of trade show

participation, from graphics design through participation at shows.

Skills: Superior multi-tasking abilities, comfortable and professional public speaker, creative writer, love

for ongoing, life-long learning

Education: Waynesburg University

Waynesburg, PA

Masters of Business Administration

West Virginia University

Morgantown, WV

Bachelor of Science, Business Administration

References Available Upon Request.

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