Sales Manager

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Van Lucio Montilla

*** **** ****, ***. ****** Tamo, 14G - Tower A, Kingswood Condominium

Brgy. La Paz, Makati City, Philippines

Email: ***********@*****.***

Mobile no. +639*********

Employment History

Guangzhou San Miguel Brewery Co.,Ltd.

Senior Account Manager

October 16, 2011 to August 31, 2012

San Miguel (Guangdong) Brewery Co.Ltd.

Sales Group Manager

South China Operations

February 2011 to October 15,2011

Guangzhou San Miguel Brewery Co.,Ltd.

Selling Systems and Training Manager

South China Operations

June 2010 to February 2011

. Introduces and documents enhancements on existing GSMB Selling

systems and processes that would make the selling function operate

more effectively and efficiently thereby supporting attainment of

the business objectives.

. Monitors, updates, and submits actual results of selling systems

and processes for management review, control and decision making.

. Develops, enhances and ensures implementation of the GSMB Sales

Training programs.

. Monitors review and updates job competency requirements of the

sales organization aligned to GSMB's business direction.

. Identifies requirements and provides training needs analysis as

reference for the implementation of training program to be

implemented for each position in the sales organization.

. Monitors, reviews, evaluates and submits regular reports of the

existing training programs of GSMB.

. Coordinates with other functions for the implementation and

conduct of other training related plans and programs for the sales

organization.

Guangzhou San Miguel Brewery Co.,Ltd.

Business Development Manager - Draught Beer Operations

South China

June 2010 - February 2011

. Strategizes San Miguel Draught beer brand is available in

specified outlets / channels in Shenzhen, Guangzhou and Foshan

thereby achieving sales volume per business plans

. Effectively communicates to his channel outlets - high image and

premium outlets ( i.e. local and expat bars and pubs, hotels,

entertainment outlets ) company product portfolio, placement,

pricing, promotion policies.

. Developed 3 focused and purposive Draught beer dealers to expand

outlet based, maintain quality servicing and brand development for

the same areas mentioned above.

. Spearheaded Chinese sales team successful negotiation with foreign

outlet / owners on the above sales areas for Draught beer

placement.

San Miguel (Guangdong) Foods and Beverages Co., Ltd.

Trade and Marketing Group Manager

Guangdong, China

September 2009 - June 2010

. Analyses brand performance in relation to both internal and external

factors.

. Recommends appropriate action plans tailor fit to address specific

brand needs

. Develops and conducts presentation in relation to building the

business of a specific brand.

. Comes up with non-traditional and innovative approached to

merchandising responsive to the peculiar needs of a territory in

coordination with Marketing.

. Recommends enhancement to trade asset management system.

. Develop tactical programs that will address market share objectives.

. Determines the business impact of external factors (e.g. emerging

consumer trends, trade situation, inflation, tax measures, industry

analysis) as they affect business results.

. Assist in designing system and procedures in maintaining database for

easy and efficient management

. Analyzes consumer behavior, market potential and strategic concerns

related to specific product/market performance using analytical

techniques and information from various sources.

. Identifies market specific and/or industry trends and opportunities

for strategic decision-making

San Miguel (Guangdong) Foods and Beverages Co., Ltd

Modern Trade Manager

Guangdong, China

September 2008 - September 2009

. Makes appropriate SMGFB brands and package available in retail chain

outlets in GZ,DG,SZ,Foshan, Zhuhai and Zhongshan sales areas

achieving sales volume per brand and market share targets as stated

in their business plans.

. Effectively informs outlets of product portfolio and pricing policies

pertaining to SMGFB's product lines.

. Familiarizes with profile of owners, presidents, purchasing managers,

finance managers, store managers and purchasers/buyers of the

outlets.

. Conceptualizes and determines localized sales promotion activities of

retail chain outlets and special events need.

. Implements and monitors marketing/ area/ region - initiated sales

promotion at the outlet level.

. Conducts merchandising activities together with his sales team -

checking of stocks, pricing, refrigeration, display and advertising

guided by the merchandising guidelines.

. Recommends granting credit privileges to qualified outlets as market

tool.

. Ensures turnover or deposit of cash proceeds and check accountability

to a designated bank or sales office using required forms and

documents.

. Ensures collection of all account receivables within the prescribed

period.

. Regularly presents performance assessment of outlets (on a per outlet

basis) to the Channel Manager/s

Chemcentral Group (China)

Assistant General Manager and Sales Manager

Suzhou, China

March 2007 - March 2008

. Responsible for the sustained success, growth, and overall asset

management of the company as measured by the total revenue and net

income in relation to budgeted goals and company objectives.

. Explained thoroughly the company's products and services to the

potential customers and eventually close the sale by signing annual

purchase contract

San Miguel Brewery International

International Sales Consultant for Region Sales Manager

International Sales Operation

Guangzhou, Foshan, Shunde & Beijing

2004 - 2006

. Assisted Local Chinese Regional Sales Manager on executing the

company's systems and procedure.

. Developed sales and distribution expansion through classifying into

geographical territory.

. Increased sales volume performance through product penetration into

different distribution channels and market segments.

. Achieved sales objectives in assigned areas through effective

implementation of company's sales direction.

. Achieves required monthly sales volume set by the management

. Ensures timely collection of trade and account receivables

. Conducts business reviews/business building activities

. Enhances trade partnership for business development.

. Gathers competitive information and timely feedback to superior and

Principal for immediate action.

San Miguel Brewery Incorporated

Account Specialist/Sales Supervisor/TPM Associate National

National Sales Operation

Manila, Philippines

1998 - 2004

. Maintains good relations with key accounts in the area of assignment

. Ensures correct ranging and distribution of products

. Implements trade and consumer promotions supported with approved

documentations budgets.

. Achieved sales objectives in assigned areas through effective

implementation of company's sales direction.

. Achieves required monthly sales volume set by the management

. Ensures timely collection of trade and account receivables

Globe Industries Incorporated

Production Supervisor

Taoyuan, Taiwan

1996 - 1997

. Supervised production's manpower and ensuring the quality of the

product based on the ISO 9002 standards.

. Performs and oversee the machineries for troubleshooting.

. Ensuring to reach the monthly quota of production sales.

Kwang Yang Motors Co.Ltd. (KYMCO)

Production Supervisor

Kaoshiung, Taiwan

1994 - 1996

. Skillfully works with 87 subordinates and supervises a clear and an

effective command for the great quality of motorcycles that will be

assembled and be assured for its durability.

. Ensuring to reach the monthly production target.

Achievements

Top 1 Most Outstanding Account Specialist of the Year 2000

San Miguel Brewery Incorporated

Philippine Sales Operation

Top 3 Most Outstanding Sales Supervisor of the Year 2002

San Miguel Brewery Incorporated

Philippine Sales Operation

Educational Attainment

College

Father Saturnino Urios University

Philippines

BA - Major in Economics

1988 - 1993

** Have attended professional development and training sessions concerning:

Basic Selling System and Procedures

Management of Change

Effective Presentation Skills

7 Basic Habits

Trade Promo and Merchandising System

Persuasive Selling Skills

Alternative Distribution Mode System

Sales Supervisor Responsibility Workshop

Problem Solving Skills Workshop

Computer Skills

*Computer Power Point

*Excel, word

Selling Skills

*Public Relations

*Persuasive Selling Skills

*Sales and Marketing & Distribution Management

Languages

*Tagalog and Visayan

*English

*Chinese Mandarin (fluent)

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