Account Executive Manager

JAYSHREE SANADHYA

*** * - ****, ***** *******, Behind Ramdev Park, Mira Road.

Cell: 981-***-****; Email: **********@*****.***

EXECUTIVE SUMMARY

Six years of experience in the field of communications handling

brand communication & brand building campaigns across sectors

Currently working with Perfect Relations Pvt Ltd. servicing clients

in the corporate and finance sector.

WORK EXPERIENCE

Working as an Image Manager with Perfect Relations from February, 2012

Responsibility areas for clients like Franklin Templeton, Tata AIA Life

Insurance, Air India SATS, TVS Capital Private Equity, Papa John's Pizza

Public Relations activities

. Strategizing and developing comprehensive communications strategy based

on the company/client's calendar of activities and corporate

communication goals and practices

. Generating media goodwill and understanding for the client(s) in the

media pan India

. Crisis management pan-India

. Advising the client on the media pitches to be taken across India

Marketing Communication activities

. Identification of likely industry happenings like seminars, round tables

and so on for the company/client to sponsor/participate in

. Exploring branding opportunities for the clients

Worked on contract basis (November 2009-January 2012)

. SIRO Clinpharm - Corporate Marketing

. ACC Limited - Corporate Communication

. Cipla - Corporate Communication

. COMIT Conference, Product launch press releases (like watches, travel

packages, etc)

. Writing for advertising agencies

Adfactors PR: Senior Account Executive (September 2008 - October 2009)

Responsibility Areas for clients like Standard Chartered Bank, Taurus

Mutual Fund, Firstsource Solutions, Micro Technologies India Pvt. Ltd,

Aspire Online Learning, You Telecom, J. Krishnamurthy Foundation, Vividha

Home Fashions Pvt. Ltd

. Strategizing

. Making a comprehensive PR strategy based on the company/client's

calendar of activities and corporate communication goals and practices

. Generating media goodwill and understanding for the client(s) in the

media

. Advising the client on the media pitches to be taken

. Identification of likely industry happenings like seminars, round

tables, etc for the company/client to sponsor/participate

Imprimis Life PR (Perfect Relations Group): Senior Account Executive (May

2007 - August 2008)

Details of Clients serviced:

Salaam Bombay Foundation

. Awareness against tobacco and highlight the foundations' works with

municipal school children.

Healis - Sekhsaria Institute of Public Health

. Create awareness through media to help the organization lobby for

the implementation of law of pictorial warnings

Anchor Health & Beauty Care Pvt. Ltd.

. Highlight Anchor as a trusted brand in Oral Care and leverage social

value of the brand

Cadila Healthcare Ltd. - Sugar Free, Nutralite and EverYuth

. Created branding opportunities through various media and non-media

activities developing key opinion leaders for all the three brands.

Also associated with Obesity support groups.

Roche Scientific Company (India) Pvt. Ltd.

. Awareness campaign for Hepatitis C and Rheumatoid Arthritis through

the key opinion leaders

Intas Biopharmaceuticals Ltd.

. Brand building and positioning through relationship building meetings,

one to one interactions, clients' inputs for industry stories and

select press meet

Troikaa Pharmaceuticals Ltd.

. Brand building and positioning through relationship building meetings,

one to one interactions, clients' inputs for industry stories, select

press meets and product launches

INTERNSHIPS: June 2005 - March 2007

Journalism

IT Nation and Free Press Journals: written articles for cxotoday.com and

FPJ

. Workshop: written articles and designed pages in Quark Express for a

theme based magazine called 'Workshop' for June 2006 edition of Workshop.

Corporate Communication

India Infoline: Assisting the Corporate Communication department in writing

of internal documents and maintaining the intranet

EDUCATIONAL QUALIFICATION

. Masters in Mass Communication and Journalism, University of Mumbai- 2006

. B.A. in Political Science - V.G.Vaze College, Mulund, University of

Mumbai - 2004

. Diploma in German language

EXTRA CURRICULAR

. Documentary making for NGO and website designing for small businesses

. Guest faculty at the Department of Communication and Journalism for the

subject of Public Relations and Hinduja College for Research Methodology

. Conducted workshop on Public Relations for IIPS, Indore students

. Part of the organizing team 'Dimensions', college festival of V.G.Vaze in

the year 2000 and 2003

COMPUTER PROFIECIENCY

. Quark Express and Page Maker required for broadsheet designing

. Studio 10 / 11 and Adobe Premier required for documentary making

. Macromedia Dreamweaver, Microsoft Front Page, Flash, Photoshop, Image

Ready required for Web designing

PERSONAL INFORMATION

. Date of birth: January 31, 1984

. Marital status: Single

. Languages known: Hindi, English, Marathi and German

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