Sales / Business Development Customer Acq Marketing

Aleta Honore’-Niksadat

Cell: 408-***-****

Email: *******@*****.***

OBJECTIVE

Business and/or sales development

SUMMARY of QUALIFICATIONS

A professional with business development, sales and marketing experience. Able to acquire, develop and maintain relationships by demonstrating a versatile relationship-oriented style to all levels of management. Extensive campaign development, lead generation, customer service, marketing support, sales goal and support matrix driven.

EMPLOYMENT

Lead Generation Specialist-CatalpultWorks Inc., Campbell, CA 2011to 2012

Integrated Demand Marketing Services

• Provided suspect to prospect transformation skills

• Research and developed sales scripts

• Delivered “A” and “B” leads based upon BANT; expertise in identifying, qualifying, nurturing and building high-quality sales leads

• Expertise in warm- and cold-calling techniques

• Maintained an average of 100plus calls per day

Manager, Business Development-DriveThirst, San Rafael, CA 2008 to 2009

Online Competitive Marketing Services

• Performed lead generation, prospecting, and telemarketing efforts for U.S. Domain

• Influenced and managed developing prospective relationships (BANT)

• Maintained correspondence and follow up in MS Outlook/CRM database

• Set appointments through GOTOMeeting and customer onsite location proposals

Central Territory Account Executive-NetLine Corporation, Los Gatos, CA 2006 to 2008

Sales Development Representative-NetLine Corporation, Los Gatos, CA 2006 to 2008

Lead Generation/Content Syndication Marketing

• Won sales in new business verticals within first two months in sales territory (promoted March 2008)

• Implemented customer advocacy and relationship building in first months in sales territory; Increased territory quarterly sales from 2007 to 2008 by $50K, increased bookings by 39%

• Negotiated and restored five lapsed accounts to NetLine exclusivity within four months in sales territory

• Prospected, developed and managed pipeline to increase lead activity resulting in a monthly goal of 20 qualified potential leads/prospects. All time record of 35 qualified meetings set in November 2007; 28 resulting in new business by February 2008

• Qualified and managed new prospects leading to first time accounts for NetLine ( Wyse, Trapeze, Cittio, Brocade) within first four months of employment

Teleservices Representative-S D & A Teleservices Inc. /American Musical Theater of SJ, San Jose, CA 2005 to 2006

Telemarketing Consulting Services

• Performed telesales, fund-raising and telemarketing efforts for American Musical Theatre of San Jose 2005-2006 Campaign

• Consistently in the “Top 3” for sales generation by cross and up selling

• Won $5k Grant for American Musical Theatre from City of San Jose

Business Development Manager-HaansoftUSA Inc, San Jose, CA 2004 to 2005

Developer of Multimedia Display Solutions

• Won substantial customer with revenue in excess of $500M in the tradeshow/exhibition vertical

• Influenced and managed customer relationships from product launch

• Recruited, identified, and qualified prospect opportunities across vertical markets

• Provided telemarketing on other company products, resulting in 25%+ vertical market sales increase overall

• Formulated and maintained pricing tables for US domestic use including sales forecast models

Aleta Honore’-Niksadat page 2

Cell: 408-***-****

Email: *******@*****.***

Business Accounts Manager-Domestic, Canada & LATAM-ThinkFree Corp., Cupertino, CA 2001 to 2003

Developer of Software-Alternative Office Suite

• Recommended and managed customer advocacy and relationship building. This increased sales to new and existing clientele. Efforts reflected in a first quarterly increase in sales of 33%

• Broadened search and qualified prospect opportunities across vertical markets; pre and post sale activities

• Performed “first line” OEM sales efforts, resulting in a win of tier 2 / 3 customers leading to first OEM sales/revenue in company history. (Interdepartmental liaison effort through shipment required.)

• Uncovered LATAM business opportunity. Grew the reseller, distribution and end-user markets resulting in the first LATAM OEM and distribution partner after first 4months with sales revenue

Sales Operations Supervisor – C.R.M. –Network Peripherals Inc., Fremont, CA 2001

Inside Sales – Western Region & Latin America – Network Peripherals Inc., Fremont, CA 1998 to 2001

Manufacturer of Layer 3 Routing Ethernet Switches

• Targeted and maintained 24 of 44 partnership signing quota resulting in a 15% increase in revenue generated by VAR/System Integrator segment of business plan within four months of assuming territory

• Delivered largest number of customer testimonials and case study signings while maintaining highest level of customer satisfaction and retention in group

• Established relationship with large South American distributor leading to the first revenue orders for new product line. Revenues in excess of $300K.

• Targeted and qualified opportunity with large Pan-Asian end user project leading to $1.5+million revenue for Channel Sales/OEM

Inside Sales Manager – Genoa Electronics, Fremont, CA 1997 to 1998

Graphic Card and Sound Card Manufacturer

• Increased new account sales 50% in the distribution channel by introducing Merisel and S.E.D. within first two months

• Tracked market trends for Retail, VAR and Distribution channels to increase sales activity

• Implemented standards and improved positive company/customer relations while providing leadership and training for select personnel

PRIOR EXPERIENCE

Sales Account Manager – Micronics Computers Inc., Fremont, CA

OEM and Channel Motherboard Manufacturer

• Successful in exceeding $1million goal in first six months of assuming territory by 15%

• Managed customer programs, recommended and streamlined pricing structure

• Created and directed risk management process to support business decisions

EDUCATION

Heald College

Credit Business Fellow, National Institute of Credit Designation

Total Quality Management Program

AFFILIATIONS

Toastmasters International – Accomplished Speaker (Designation)

SF/ASMA-Bay Area Sales & Marketing Association

OLGC-Online Lead Generation Community

Warrillow Summit

EMarketers Associations

Fans of MashUp

International Sales Network

Link SV

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