Marketing Training

Jessica J. Benedick

**** ********* ***., **** *, Manhattan Beach, CA 90266

Phone: 310-***-**** E-Mail: *********@*****.***="" "[Your E-Mail]"

jjewell73@*****.************@*****.*** \* ********************@*****.***

Summary

A strategic, creative, problem-solving marketing and public relations

professional that excels in busy environments, and enjoys managing projects

independently, or as part of a team. Proven ability to follow through,

produce measurable results; provide timely support both to internal &

external stakeholders, and to take action when answers to problems are not

readily apparent. Able to prepare and deliver presentations and proposals.

Adept in traditional and new media outreach. Proven ability to produce

marketing & public relations initiatives that have a positive impact on

bottom-line results.

Experience Highlights

BUSINESS OWNER - (Pilates Studio) Fitness Consultant/Instructor (2010 -

2012)

. Started a Pilates Studio - created name, logo, marketing plan &

materials, managed finances, taught clients

. Managed overall day to day business operations while helping reach

clients' fitness and wellness goals through various exercise methods

. Developed monthly promotions to continually increase client base

. Created weekly fitness/wellness tips to publicize business through

social media websites

RIESTER - Public Relations Director (2001 - 2010)

. Created measurable results and ROI on clients' behalf - i.e., track

media placement through message map program (traditional PR and social

media), measure coverage impressions and ad equivalency, and online

lead generation

. Launched numerous campaigns statewide in CA with measureable results

through grassroots events, social media and traditional media

relations outreach. Examples include: Stand For Less Campaign, Zero

Waste Lunch events, CRV (California Refund Value) Increase statewide

tour, Waste Free OC Campaign. CRV Increase statewide tour generated

1.4 million impressions and 12.6 million web impressions. The Waste

Free OC Campaign generated 1.7 million impressions and 2.5 million web

impressions

. Media outlet coverage examples: San Francisco Chronicle, LA Times, San

Diego Union-Tribune, KTLA, KABC, NPR, Oprah, Sunset Magazine, OC

Register, The Arizona Republic, The Phoenix Business Journal, OK

Magazine, CNN, MSNBC.com, among others

. Planned and implemented large-scale events: launch events (i.e., Stand

For Less, Waste Free OC, Blackjack Legalization, Scottsdale Culture

Quest); grand-opening events (i.e., LA Animal Shelter Services,

MidFirst Bank); public awareness/community events (i.e., Amber Alert

Launch, Red Cross Water Donations); fundraising for social causes

benefiting: Boys & Girls Club, St. Mary's Food Bank Buy-A-Bird

Program, Big Brothers/Big Sisters, Red Cross, and Shelter Services

. Participated in new business development, RFP process and

presentations leading to new clients for the agency, i.e., MidFirst

Bank, OC Waste & Recycling, California Department of Conservation,

Casino Arizona

Industry Awards

. PRSA Merit Award - Community Relations: Casino Arizona Amber Alert

Campaign

. PRSA Copper Anvil Award - Media Relations: Popular Outdoor

Outfitters Wildfire Relief Efforts

. Green Award for Environmental Stewardship for STAND FOR LESS

All Sports Publicity - Owner (1999-2001)

. Started a boutique firm specializing in athlete publicity in various

professional sports: auto-racing (CART & Toyota-Atlantic Series),

soccer (Arizona Thunder), and baseball (Padres Spring Training Camp)

. Traveled to sporting events weekly (US & Canada) to be an on-site

publicist for race car drivers in CART and Toyota Atlantic Series

. Developed story ideas and drafted press releases, media alerts, press

kits; updated team websites

. Facilitated monthly TV, radio and print interviews for athletes

. Story placement in media outlets such as: SPEED Channel, ESPN2, RDS,

The Arizona Republic, The Phoenix Business Journal, and numerous

racing industry trade publications

. Facilitated media training for athletes making them more successful in

media interviews

. Scheduled athlete appearances, specials events and community

appearances for athletes at local children's hospitals and community

centers benefiting non-profits such as: Big Brothers/Big Sisters, Boys

& Girls Cubs and Central Arizona Shelter Services

DHR International - Senior Consultant (1997 - 1999)

. Worked in tandem with Vice Presidents in the eight largest retained

search firm in the U.S.

. Consulted with clients to provide the highest caliber individuals for

search assignments

. Responsible for recruiting top-level executives; developed written

candidate profiles for client companies

WBTW CBS 13 - News Producer (1996 - 1997)

. Wrote newscasts daily; used news judgment to make decisions about

newsworthy content

. Produced evening newscasts under extremely tight deadlines; split-

second decision making on breaking news

. Coordinated live shots with national CBS affiliate in New York

. Organized and delegated responsibilities for the production crew

. Scheduled guest appearances for live newscasts

Education

Elon University (1991 - 1995)

Elon, North Carolina

Bachelor of Arts Degree: Broadcast Communications Major and Political

Science Minor

*References Available Upon Request

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