Sales Representative
Resume:
Gerald A. Chua
Bakersfield, CA. 93314
*****@***.**.***
Fresh Produce Sales Executive
Sales professional with MBA in Agribusiness and 30 years of experience in
grape and tree fruit sales in both domestic and international markets.
Proven track record in developing new markets and accounts while securing
solid grower returns. Proficient at managing inventories while meeting new
customer needs. Career-long reputation as a self starter, honest and
motivated team player. Fluent in Mandarin and Tagalog.
Professional Experience
Sales Manager R.B. Sandrini Farms - Delano, CA. 1995-2011
Responsible for table grape sales in domestic and export markets. Managed
daily and program sales. Estimated packaging expenses based on crop
projections. Kept accounts receivable current with continual management.
. Expanded customer base from company founding to current sales of $8.5
million.
. Developed business with wholesalers, brokers and exporters to achieve
sales and move estimated annual crop of 500,000 boxes.
. Coordinated pack style and grading with field foreman.
. Effectively solved routine and complex customer complaints. Gather and
analyze information to develop solutions satisfactory to customer and
growers.
. Ensured invoice amounts for processed orders were accurate.
. Interact with customers by telephone and email to keep them informed.
Visited customers to manage account relationships and grow business.
. Managed accounts receivables and called on customers with past due
accounts.
. Serviced Kroger and Ranch 99 accounts.
Sales Representative Sunfresh Marketing - Delano, CA. 1991-1995
Responsible for table grape and tree fruit sales for a $6 million shipper.
Checked product in the field and cold storage to ensure proper grading and
packing consistency. Provided timely ad quotes.
. Achieved sales of 500,000 packages of grapes and tree fruit to
wholesalers, brokers and exporters.
. Coordinated with outside growers on harvest schedule and packaging
needs.
. Review and provide appropriate settlements for problem shipments.
. Gather and monitor product pricing at point of origin and various
destination markets pertinent to the customer base.
. Generate reports to assure proper product rotation in the cold
storage.
Sales Representative Hemphill & Wilson Enterprises - Selma, CA. 1990-
1991
Managed domestic and export sales for table grapes and tree fruit. Provided
timely quotes. Inspected packed products at different cold storages to
ensure proper product quality for the different orders. Resolved problem
shipments.
Export Manager Superior Farming / Sunworld Int'l - Bakersfield, CA.
1987-1990
Responsible for table grapes and tree fruit sales to Asia and Europe.
Established Superior Seedless grape variety in Hong Kong. Expanded sales of
grapes to major retailers in the United Kingdom. Coordinated air and ocean
vessel shipments with freight forwarders. Initiated first grape shipments
from California to New Zealand.
Export Sales Representative Rushton & Co., Inc. - Oakland, CA. 1983-
1987
Responsible for grapes, citrus, melons, strawberries, onions and vegetables
sales for export to Asia. Booked air and ocean freight space with freight
forwarders and coordinated with truck companies to get product to airport
or port.
Export Sales Representative Worldwide Trading - San Francisco, CA.
1979-1983
Responsible for sales of grapes, strawberries, onions and vegetables to
Japan. Arranged with various suppliers booking product and export
documentation requirements.
Education
Santa Clara University, Santa Clara, CA.
Master of Business Administration - Agribusiness
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